Association of demographics, motives and intensity of using Social Networking Sites with the formation of bonding and bridging social capital in Pakistan

2016 ◽  
Vol 57 ◽  
pp. 107-114 ◽  
Author(s):  
Saeed Ahmad ◽  
Mudasir Mustafa ◽  
Ahsan Ullah
Author(s):  
Azza Abdel-Azim Mohamed Ahmed

This research aimed to explore types of online social capital (bridging and bonding) that the Emiratis perceive in the context of social networking site (SNS) usage. A snow-ball sample of 230 Emiratis from two Emirates, Abu Dhabi and Dubai was used. The results showed that WhatsApp was the most frequent SNS used by the respondents. Also, a significant correlation of the intensity of social networking usage and bridging social capital was found, while there was no significant association between SNS usage and bonding social capital. The factors determined the SNSs usage motivations among the respondents were: Exchange of information, Sociability, Accessibility, and Connections with overseas friends and families. Males were more likely than females to connect with Arab (non-Emiratis) and online bonding social capital. Both genders were the same in their SNSs motivations and online bridging social capital.


Author(s):  
Azza Abdel-Azim Mohamed Ahmed

This research aimed to explore types of online social capital (bridging and bonding) that the Emiratis perceive in the context of social networking site (SNS) usage. A sample of 230 Emiratis from two Emirates, Abu Dhabi and Dubai, was used to investigate the hypothesis. The results showed that WhatsApp was the most frequent SNS used by the respondents. Also, a significant correlation of the intensity of social networking usage and bridging social capital was found, while there was no significant association between SNS usage and bonding social capital. The factors determined the SNSs usage motivations among the respondents were exchange of information, sociability, accessibility, and connections with overseas friends and families. Males were more likely than females to connect with Arab (non-Emiratis) and online bonding social capital. Both genders were the same in their SNSs motivations and online bridging social capital.


2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Ashmeet Kaur ◽  
H.K. Dangi

Technological advancements have introduced creative communication media with social media being one of its kind. Since its introduction, the use of social media is rising in India providing people a better penetrating medium to share their views and ideas. These networking sites have given people a wide range of options to share views about social issues as well. Civic participation is a personal or group effort to resolve a social issue. With the onset of social media, offline civic participatory activities have made a transition to the online space as well. With the soaring influence of social media, this study aims to determine the extent to which Social Networking Sites (SNS) usage influences social capital and civic participatory behaviour. It aims to examine whether SNS use aids in the development of behavior that fosters civic participation. Further, the mediating role of online bridging social capital is analyzed in the relationship between SNS use intensity and civic participation of users. The results show the role of SNS in positively influencing online and offline civic participatory behaviour of the users with online bridging social capital acting as a mediating variable. However, the cross-sectional nature of this study constrained the ability to infer causal associations. The study concludes with recommendations and directions for future research. The different SNS can be compared to learn about their respective influence on civic participatory behavior and infer this phenomenon in an enhanced manner.


2016 ◽  
Vol 20 (4) ◽  
pp. 369-391 ◽  
Author(s):  
Dong Liu ◽  
Sarah E. Ainsworth ◽  
Roy F. Baumeister

Social networking sites offer new avenues for interpersonal communication that may enable people to build social capital. The meta-analyses reported in this paper evaluated the relationship between social network site (SNS) use and 2 types of social capital: bridging social capital and bonding social capital. The meta-analyses included data from 58 articles gathered through scholarly databases and a hand search of the early publications of relevant journals. Using a random effects model, the overall effect size of the relationship between SNS use and bridging social capital based on k = 50 studies and N = 22,290 participants was r = .32 (95% CI [.27, .37]), and the overall effect size between SNS use and bonding social capital based on k = 43 studies and N = 19,439 participants was r = .26 (95% CI [.22, .31]). The relationships between SNS use and both types of social capital were stronger in men than in women, and the relationship between SNS use and bridging capital was stronger in Western, individualistic countries than Eastern, collectivistic countries. Additional analyses of specific SNS activities indicated that SNS use promotes social capital by facilitating contact and interaction among people who already know each other offline rather than contact with people who were met online. The implication is that SNSs offer a platform to strengthen existing relationships.


2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Elfitra Azliyanti

This research aims to investigate the intention to respond issues of ‘megathrust’ in West Sumatera, through social networking sites. An empirical study conducted to analyse the linkage of social capital, homophily, and e-wom behaviour towards attitude and intention to response. Social capital comprises two factors, bonding social capital and bridging social capital. Quantitative technique analysis was utilized to examine five hypotheses through a survey designed on the Likert five point scale. The sampling technique of this research is purposive sampling. Data was obtained from 157 respondents who were directly having read the news about the earthquake disaster issues of ‘Megathrust’ in West Sumatera through social networking sites. Questionnaire online via link of my3q was used to collect data. The influence among determinant factors were analysed at the level of second-order constructs using SmartPLS 2.0 M3 software. The results showed that homophily not been a concern to determine the intentions of individual response, but more influenced by other antecedents, namely social capital, e-wom and attitude toward issues.  


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lin Huang ◽  
Daqing Zheng ◽  
Weiguo Fan

PurposeThe use of social networking sites (SNSs) can promote life satisfaction mainly because of their social relationship benefits. Although prior studies examined the roles of different types of social capital (SC), the association between online and offline SC is ignored. This research addresses this gap by uncovering a mechanism of transformation between online and offline SC in terms of bonding and bridging types when linking SNSs usage and life satisfaction.Design/methodology/approachCategorizing the concept of SC into four sub-types from bonding/bridging and online/offline dimensions, the paper establishes a theoretical framework based on the transformation mechanism among these four kinds of SC. A component-based approach, partial least square method, is chosen for hypothesis testing with a survey-based sample collected from WeChat users.FindingsFirst, SNSs usage is positively related to life satisfaction and four types of SC (i.e. online/offline and bonding/bridging SC). Second, both online bonding SC and offline bridging SC are positively related to life satisfaction and can mediate the relationship between SNSs usage and life satisfaction. Third, offline bonding SC is positively related to online bonding SC and can mediate the relationship between SNSs usage and online bonding SC; on the contrary, online bridging SC is positively related to offline bridging SC and can mediate the relationship between SNSs usage and offline bridging SC.Practical implicationsIn the environment of SNSs, users can take vigorous strategies to better balance online and offline spaces and improve life satisfaction by adapting to the characteristics of SNSs in developing different types of SC. Specifically, it is encouraged for users to transfer online bridging SC into offline space and offline bonding SC into online space.Originality/valueTo the best of the authors’ knowledge, this is the first study exploring the association between online and offline SC when linking SNSs usage and life satisfaction. Instead of the single transformation direction from online to offline in prior Internet research, this research has revealed different transformation directions between online and offline SC in terms of bonding and bridging types in the context of SNSs.


2020 ◽  
Vol 2020 ◽  
pp. 1169-1180
Author(s):  
Jelena Filipovic ◽  
◽  
Maja Arslanagic Kalajdzic

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