scholarly journals Contextual modulation of reading rate for direct versus indirect speech quotations

Cognition ◽  
2011 ◽  
Vol 121 (3) ◽  
pp. 447-453 ◽  
Author(s):  
Bo Yao ◽  
Christoph Scheepers
Keyword(s):  
Reading Rate ◽  
Contextual Modulation ◽  
Indirect Speech

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

scholarly journals Hidden by bias: how standard psychophysical procedures conceal crucial aspects of peripheral visual appearance

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Fazilet Zeynep Yildirim ◽  
Daniel R. Coates ◽  
Bilge Sayim
Keyword(s):  
Visual Perception ◽  
Line Pair ◽  
Crucial Aspect ◽  
Time And Space ◽  
Contextual Modulation ◽  
Visual Appearance ◽  
Single Time ◽  
Visual Periphery ◽  
Contextual Stimuli ◽  
Biased Perception

AbstractThe perception of a target depends on other stimuli surrounding it in time and space. This contextual modulation is ubiquitous in visual perception, and is usually quantified by measuring performance on sets of highly similar stimuli. Implicit or explicit comparisons among the stimuli may, however, inadvertently bias responses and conceal strong variability of target appearance. Here, we investigated the influence of contextual stimuli on the perception of a repeating pattern (a line triplet), presented in the visual periphery. In the neutral condition, the triplet was presented a single time to capture its minimally biased perception. In the similar and dissimilar conditions, it was presented within stimulus sets composed of lines similar to the triplet, and distinct shapes, respectively. The majority of observers reported perceiving a line pair in the neutral and dissimilar conditions, revealing ‘redundancy masking’, the reduction of the perceived number of repeating items. In the similar condition, by contrast, the number of lines was overestimated. Our results show that the similar context did not reveal redundancy masking which was only observed in the neutral and dissimilar context. We suggest that the influence of contextual stimuli has inadvertently concealed this crucial aspect of peripheral appearance.

Jordanian graduate students’ complaints on Facebook: Semantic formulas and politeness

2021 ◽  
Vol 66 (1) ◽  
pp. 144-165
Author(s):  
Fathi Migdadi ◽  
Muhammad A. Badarneh ◽  
Laila Khwaylih
Keyword(s):  
Graduate Students ◽  
Negative Affect ◽  
Speech Acts ◽  
Science And Technology ◽  
The Other ◽  
Indirect Speech ◽  
Student Union ◽  
Closed Group ◽  
Indirect Speech Acts ◽  
Face Saving

Abstract This study examines Jordanian graduate students' complaints posted on a Facebook closed group and directed to the representatives of Student Union at Jordan University of Science and Technology to be transferred to the officials concerned. In line with Boxer (1993b), the study considers the students' complaints to be indirect speech acts, as the addressee(s) are not the source of the offense. Using a sample of 60 institutional complaining posts, the researchers have analysed the complaints in terms of their semantic formulas, politeness functions and correlations with the gender of the complainers. The students’ complaints are classified into six semantic formulas of which the act statement element is indispensable as the complaint is stated in it. The other five formulas, ordered according to their frequency, are opener, remedy, appreciative closing, justification and others. Despite the negative affect typically involved in the complaining act, the semantic formulas identified in this study are found to signal politeness and fit into Brown and Levinson’s (1987) pool of face-saving strategies rather than face-threatening acts. Specifically, when the graduate students direct their Facebook complaints to the students' representatives, they tend to offer camaraderie with them to be encouraged to pursue the problems specified in the complainers’ posts.

Phrase-Reading Mediates Between Words and Syntax in Struggling Adolescent Readers

2019 ◽  
Vol 41 (3) ◽  
pp. 162-175 ◽  
Author(s):  
Patsy Nomvete ◽  
Susan R. Easterbrooks
Keyword(s):  
Reading Comprehension ◽  
Struggling Readers ◽  
Reading Ability ◽  
Reading Rate ◽  
Hierarchical Regression ◽  
Syntactic Awareness ◽  
Adolescent Readers ◽  
Struggling Adolescent Readers ◽  
Positive Significant Correlation ◽  
Passage Reading

The components involved in adolescent reading are complex and not clearly understood in struggling readers. Phrase reading, a language skill associated with prosodic understanding of syntactic phrases, has received little attention. We studied 70 adolescent readers including delayed readers to answer the following questions: (a) Do phrase-reading ability, syntactic awareness, passage-reading rate, and reading comprehension have a positive, significant correlation; (b) Do language-related variables (i.e., phrasing ability, syntactic awareness) account for more of the variance in comprehension than passage-reading rate; (c) Does phrase-reading ability, as measured by phrase-level prosody, provide a mechanism for, or at least partially mediate, how passage-reading rate and syntactic awareness affect reading comprehension? Data were analyzed using hierarchical regression and mediation regression. All answers were affirmative suggesting that researchers studying adolescent struggling readers should investigate prosodic phrasing-reading ability as a tool for improving reading comprehension.

scholarly journals EXPRESS: Improving reading rate prediction with word length information: Evidence from Dutch

2021 ◽  
pp. 174702182110171
Author(s):  
Marc Brysbaert ◽  
Longjiao Sui ◽  
Wouter Duyck ◽  
Nicolas Dirix
Keyword(s):  
Word Length ◽  
Word Processing ◽  
Reading Rate ◽  
English Word ◽  
Length Effect ◽  
Non Fiction ◽  
Word Length Effect ◽  
Best Fitting ◽  
Dutch Language ◽  
Processing Effort

Previous research in English has suggested that reading rate predictions can be improved considerably by taking average word length into account. In the present study, we investigated whether the same regularity holds for Dutch. The Dutch language is very similar to English, but words are on average half a letter longer: 5.1 letters per word (in non-fiction) instead of 4.6. We collected reading rates of 62 participants reading 12 texts with varying word lengths, and examined which change in the English equation accounts for the Dutch findings. We observed that predictions were close to the best fitting curve as soon as the average English word length was replaced by the average Dutch word length. The equation predicts that Dutch texts with an average word length of 5.1 letters will be read at a rate of 238 word per minute (wpm). Texts with an average word length of 4.5 letter will be read at 270 wpm, and texts with an average word length of 6.0 letters will be read at a rate of 202 wpm. The findings are in line with the assumption that the longer words in Dutch do not slow down silent reading relative to English and that the word length effect observed in each language is due to word processing effort and not to low-level, visual factors.

Aphasic Performance on Visual Tracking Program

1972 ◽  
Vol 35 (2) ◽  
pp. 343-346
Author(s):  
Elisabeth H. Wiig ◽  
Patricia H. Smith
Keyword(s):  
Visual Tracking ◽  
Reading Ability ◽  
Silent Reading ◽  
Reading Rate ◽  
Training Period ◽  
Perceptual Speed ◽  
Reading Deficits ◽  
Period 2 ◽  
Speed And Accuracy

The performance of 9 adult aphasics on a visual tracking program was investigated. The results indicated (1) significant increases in visual tracking rate over an 8-wk. training period, (2) significant increases in performance on tests of silent reading rate and over-all reading ability, and (3) no direct relationships between increases in visual tracking rate and silent reading rate or over-all reading ability. The significant gains observed in perceptual speed and accuracy, silent reading rate, and over-all reading ability indicated that the visual tracking program (Gaeke & Smith, 1962) may contribute significantly to the remediation of reading deficits in aphasia.

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