Strategy evolution of information diffusion under time-varying user behavior in generalized networks

2017 ◽  
Vol 100 ◽  
pp. 91-103 ◽  
Author(s):  
Eleni Stai ◽  
Vasileios Karyotis ◽  
Antonia-Chrysanthi Bitsaki ◽  
Symeon Papavassiliou
Keyword(s):  
Information Diffusion ◽  
User Behavior ◽  
Time Varying ◽  
Generalized Networks

scholarly journals Impact of information diffusion on epidemic spreading in partially mapping two-layered time-varying networks

2021 ◽  
Vol 105 (4) ◽  
pp. 3819-3833
Author(s):  
Haili Guo ◽  
Qian Yin ◽  
Chengyi Xia ◽  
Matthias Dehmer
Keyword(s):  
Information Diffusion ◽  
Time Varying ◽  
Epidemic Spreading ◽  
Time Varying Networks

scholarly journals Influence Model of User Behavior Characteristics on Information Dissemination

2016 ◽  
Vol 11 (2) ◽  
pp. 209 ◽  
Author(s):  
Shao Chun Han ◽  
Yun Liu ◽  
Hui Ling Chen ◽  
Zhen Jiang Zhang
Keyword(s):  
Human Behavior ◽  
Information Diffusion ◽  
Statistical Physics ◽  
Information Dissemination ◽  
User Behavior ◽  
Activity Patterns ◽  
Propagation Model ◽  
Propagation Time ◽  
Behavior Characteristics ◽  
The Impact

Quantitative analysis on human behavior, especially mining and modeling temporal and spatial regularities, is a common focus of statistical physics and complexity sciences. The in-depth understanding of human behavior helps in explaining many complex socioeconomic phenomena, and in finding applications in public opinion monitoring, disease control, transportation system design, calling center services, information recommendation. In this paper,we study the impact of human activity patterns on information diffusion. Using SIR propagation model and empirical data, conduct quantitative research on the impact of user behavior on information dissemination. It is found that when the exponent is small, user behavioral characteristics have features of many new dissemination nodes, fast information dissemination, but information continued propagation time is short, with limited influence; when the exponent is big, there are fewer new dissemination nodes, but will expand the scope of information dissemination and extend information dissemination duration; it is also found that for group behaviors, the power-law characteristic a greater impact on the speed of information dissemination than individual behaviors. This study provides a reference to better understand influence of social networking user behavior characteristics on information dissemination and kinetic effect.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals The Impact of User Behavior on Information Diffusion in D2D Communications: A Discrete Dynamical Model

2018 ◽  
Vol 2018 ◽  
pp. 1-9 ◽  
Author(s):  
Chenquan Gan ◽  
Xiaoke Li ◽  
Lisha Wang ◽  
Zufan Zhang
Keyword(s):  
Information Diffusion ◽  
User Behavior ◽  
Transition Process ◽  
Dynamical Model ◽  
Stability Factor ◽  
User Interest ◽  
User Influence ◽  
Proposed Model ◽  
Interaction Factor ◽  
The Impact

This paper aims to explore the impact of user behavior on information diffusion in D2D (Device-to-Device) communications. A discrete dynamical model, which combines network metrics and user behaviors, including social relationship, user influence, and interest, is proposed and analyzed. Specifically, combined with social tie and user interest, the success rate of data dissemination between D2D users is described, and the interaction factor, user influence, and stability factor are also defined. Furthermore, the state transition process of user is depicted by a discrete-time Markov chain, and global stability analysis of the proposed model is also performed. Finally, some experiments are examined to illustrate the main results and effectiveness of the proposed model.

scholarly journals Modeling Network Evolution by Colored Petri Nets

2016 ◽  
Vol 15 (1) ◽  
pp. 41-61
Author(s):  
Suwimon VONGSINGTHONG ◽  
Sirapat BOONKRONG ◽  
Herwig UNGER
Keyword(s):  
Petri Nets ◽  
Network Structure ◽  
Information Diffusion ◽  
User Behavior ◽  
Network Evolution ◽  
Clustering Coefficient ◽  
Colored Petri Nets ◽  
Traffic Patterns ◽  
Underlying Network ◽  
Flow Of Information

Discovering how information was distributed was essential for tracking, optimizing, and controlling networks. In this paper, a premier approach to analyze the reciprocity of user behavior, content, network structure, and interaction rules to the interplay between information diffusion and network evolution was proposed. Parameterization and insight diffusion patterns were characterized based on the community structure of the underlying network using diffusion related behavior data, collected by a developed questionnaire. The user roles in creating the flow of information were stochastically modeled and simulated by Colored Petri Nets, where the growth and evolution of the network structure was substantiated through the formation of the clustering coefficient, the average path length, and the degree distribution. This analytical model could be used for various tasks, including predicting future user activities, monitoring traffic patterns of networks, and forecasting the distribution of content.

scholarly journals Joint optimisation of privacy and cost of in-app mobile user profiling and targeted ads

2020 ◽  
Author(s):  
Imdad Ullah
Keyword(s):  
User Behavior ◽  
Personal Data ◽  
Cost Effective ◽  
Mobile User ◽  
User Profiling ◽  
Mixed Integer ◽  
Time Varying ◽  
User Privacy ◽  
Equivalent Problem ◽  
Dynamic Optimisation

Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process and trade rich amount of consumer's personal data and carries out interests-based ads targeting, which raised serious privacy risks and growing trends of users feeling uncomfortable while using internet services. In this paper, we address user's privacy concerns by developing an optimal dynamic optimisation cost-effective framework for preserving user privacy for profiling, ads-based inferencing, temporal apps usage behavioral patterns and interest-based ads targeting. A major challenge in solving this dynamic model is the lack of knowledge of time-varying updates during profiling process. We formulate a mixed-integer optimisation problem and develop an equivalent problem to show that proposed algorithm does not require knowledge of time-varying updates in user behavior. Following, we develop an online control algorithm to solve equivalent problem using Lyapunov optimisation and to overcome difficulty of solving nonlinear programming by decomposing it into various cases and achieve trade-off between user privacy, cost and targeted ads. We carry out extensive experimentations and demonstrate proposed framework's applicability by implementing its critical components using POC `System App'. We compare proposed framework with other privacy protecting approaches and investigate that it achieves better privacy and functionality for various performance parameters.<br>

scholarly journals Joint optimisation of privacy and cost of in-app mobile user profiling and targeted ads

2020 ◽  
Author(s):  
Imdad Ullah
Keyword(s):  
User Behavior ◽  
Personal Data ◽  
Cost Effective ◽  
Mobile User ◽  
User Profiling ◽  
Mixed Integer ◽  
Time Varying ◽  
User Privacy ◽  
Equivalent Problem ◽  
Dynamic Optimisation

Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process and trade rich amount of consumer's personal data and carries out interests-based ads targeting, which raised serious privacy risks and growing trends of users feeling uncomfortable while using internet services. In this paper, we address user's privacy concerns by developing an optimal dynamic optimisation cost-effective framework for preserving user privacy for profiling, ads-based inferencing, temporal apps usage behavioral patterns and interest-based ads targeting. A major challenge in solving this dynamic model is the lack of knowledge of time-varying updates during profiling process. We formulate a mixed-integer optimisation problem and develop an equivalent problem to show that proposed algorithm does not require knowledge of time-varying updates in user behavior. Following, we develop an online control algorithm to solve equivalent problem using Lyapunov optimisation and to overcome difficulty of solving nonlinear programming by decomposing it into various cases and achieve trade-off between user privacy, cost and targeted ads. We carry out extensive experimentations and demonstrate proposed framework's applicability by implementing its critical components using POC `System App'. We compare proposed framework with other privacy protecting approaches and investigate that it achieves better privacy and functionality for various performance parameters.<br>

Sign in / Sign up

Export Citation Format

Share Document