scholarly journals Exploring the complexity of the individualistic culture through social exchange in online reviews

2020 ◽  
Vol 54 ◽  
pp. 102198
Author(s):  
Yasmin Lamb ◽  
Wenjie Cai ◽  
Brad McKenna
2021 ◽  
pp. 002224372110111
Author(s):  
Riza Casidy ◽  
Adam Duhachek ◽  
Vishal Singh ◽  
Ali Tamaddoni

This research examines the effects of religious belief and religious priming on negative word-of-mouth (NWOM) behavior. Drawing on social exchange and norm paradigms, we theorize and find evidence of the unique effects of religious belief and religious priming on NWOM in everyday service failure encounters. Specifically, we find that religious belief is associated with higher NWOM, driven by a greater sensitivity to violations of fairness norms, which in turn reduces forgiveness. However, exposure to religious priming attenuates NWOM among more religious consumers by reducing sensitivity to violations of fairness norms, which in turn enhances forgiveness. A field study involving over 1.2 million online reviews of actual restaurant experiences, in addition to four lab studies, provides support for our theorized effects. Our study sheds light on the religion–forgiveness discrepancy by establishing the mediating role of sensitivity to fairness violations on the relationship between religion and forgiveness in the NWOM context. Further, our results demonstrate the importance of religion as a strategic variable in the management of service failure experiences, providing theoretical implications for the literature on the effects of religion on consumer behavior.


Author(s):  
Joana Afonso Dias ◽  
Antónia Correia ◽  
Francisco José Martínez López

Purpose – This study aims to examine, via social exchange theory and social representations, how online vacation rentals (OVR) connect tourists and owners. It also aims to understand the dynamics and representations between owners and tourists in Albufeira, one of the most popular counties in the south of Portugal, supported on the theories of representation and social exchange. More specifically this research is structured on the following question: how the consequents – engagement and personalization – are materialized in the testimonies and descriptions posted on the vacation rentals platform. Design/methodology/approach – The initial assumption for this exploratory study is that OVR bring both material and intangible advantages for the individual consumer and for the community of homeowners. Drawing from netnography, using textual analysis, including the use of a corpus linguistics software program (WordSmith v.6), the authors aim to capture the multidimensional meanings presented by the tourists' online reviews of their travelling experience and home rental. Findings – The findings suggest that sharing the same nationality can facilitate engagement and influence the decision-making process (selection of property). Furthermore, findings point to a sense of place construed through affordances of place, home and a functional sense of place. Personalization of services is perceived by tourists as a positive outcome, this being the result of a positive evaluation that properties have received. Originality/value – The innovative design of this research, combining textual analysis and netnography of data reviews, and the analysis of this new form of tourism are the main contributions of this paper.


2008 ◽  
Vol 16 (3) ◽  
pp. 131-134
Author(s):  
Urte Scholz ◽  
Rainer Hornung

Abstract. The main research areas of the Social and Health Psychology group at the Department of Psychology at the University of Zurich, Switzerland, are introduced. Exemplarily, three currently ongoing projects are described. The project ”Dyadic exchange processes in couples facing dementia” examines social exchanges in couples with the husband suffering from dementia and is based on Equity Theory. This project applies a multi-method approach by combining self-report with observational data. The ”Swiss Tobacco Monitoring System” (TMS) is a representative survey on smoking behaviour in Switzerland. Besides its survey character, the Swiss TMS also allows for testing psychological research questions on smoking with a representative sample. The project, ”Theory-based planning interventions for changing nutrition behaviour in overweight individuals”, elaborates on the concept of planning. More specifically, it is tested whether there is a critical amount of repetitions of a planning intervention (e.g., three or nine times) in order to ensure long-term effects.


2018 ◽  
Vol 2018 ◽  
pp. 200-200
Author(s):  
Kok Wei Khong ◽  
◽  
Fon Sim Ong ◽  
Babajide AbuBakr Muritala ◽  
Ken Kyid Yeoh

Author(s):  
Deborah O. Obor ◽  
Emeka E. Okafor

This study focused on social networks and business performance among Igbo businessmen in Ibadan, South-west Nigeria through the exploratory research design. Social exchange, social network and social capital theories were employed as theoretical framework. Twenty-six in-depth interviews, key informant interviews and case studies were conducted with purposively selected respondents in four business locations in Ibadan. The results showed that among the factors that facilitated migration of the Igbo to Ibadan were their interest to learn a trade, their inability to attain higher education, and having a relative in Ibadan. The types of social networks available showed that social network was not location bound, as all the respondents belonged to town progressive unions and mutual benefits/cooperative associations. Social networks played vital roles in business performance, including social support, access to loan, business growth and expansion. The main challenges to maintaining adequate social network in business were distrust, envy, unbridled competition, dishonesty and inability to keep terms of agreement. The study concludes that social networks have positively influenced the business performance of migrant Igbo in Ibadan. There is need for the Igbo to strengthen their social networks through honesty, forthrightness, and transparency in all their dealings.


Author(s):  
Agne Bendaraviciute ◽  
Philipp Wassler ◽  
Thi Hong Hai Nguyen ◽  
Simon Thomas

This study was taken as the understanding of management responses remains scarcely understood in theory and practice, especially concerning consumer preferences. This study aims at examining consumer preferences of the action frames and language styles adopted in hotel management responses to online reviews. A multi-method approach, using discrete choice experiments followed by in-depth interviews, was employed. Findings show that past action frames in management responses are preferred by customers due to the certainty, trustworthiness and detailed information provided. Moreover, literal is favoured over figurative language style due to perceived professionalism and conciseness. The current study helps hotel management to further understand consumer preferences of management responses to online reviews, especially regarding action frames and language styles.


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