Editors’ reflections and introduction to the special section on ‘information technology meets marketing: Value-creation along the customer journey’

2021 ◽  
Vol 56 ◽  
pp. 102270
Author(s):  
Sanjit K. Roy ◽  
Richard L. Gruner ◽  
Eleonora Pantano
Keyword(s):  
Information Technology ◽  
Value Creation ◽  
Special Section ◽  
Customer Journey

scholarly journals Managing and Delivering Information Technology Value

2011 ◽  
Vol 2 (1) ◽  
pp. 72
Author(s):  
Yuliana Lisanti
Keyword(s):  
Information Technology ◽  
Value Creation ◽  
Business Strategy ◽  
Primary Objective ◽  
Business Value ◽  
It Strategy ◽  
Value Innovation ◽  
Capability Maturity ◽  
It Capability ◽  
It Organization

Investment Information Technology (IT) has always been a primary objective of the business which is expected to provide value to businesses through its role as a competitive advantage and the creation of innovation. However, it is ot easy to measure how much value is successfully created, or determine whether the IT strategy is aligned with business strategy, or find out if the IT organization has a strategy that focuses on creating business value. Innovation Value of Institute (IVI) introduces a new concept known as the IT Capability Maturity Framework (IT-CMF) which can help IT organizations to align the business vision with the IT vision so that IT strategy could focus on value creation . the IT-CMF implementation which begins with the assessment of the maturity of IT organization can provide an overall picture, so that organization can prioritize the development of appropriate IT investments to support the value creation for the overall business. 

scholarly journals FINANCIAL PERFORMANCE, INTANGIBLE ASSETS AND VALUE CREATION IN BRAZILIAN AND CHILEAN INFORMATION TECHNOLOGY COMPANIES.

2015 ◽  
Vol 23 (4) ◽  
Author(s):  
TÀNIA CRISTINA CHIARELLO ◽  
CAROLINE SULZBACH PLETSCH ◽  
ALINI DA SILVA ◽  
TARCISIO PEDRO DA SILVA
Keyword(s):  
Information Technology ◽  
Financial Performance ◽  
Value Creation ◽  
Intangible Assets ◽  
T Test ◽  
Descriptive Statistics ◽  
Quantitative Approach ◽  
Statistics Analysis ◽  
Pearson's Correlation ◽  
Information Technology Companies

Intangible assets disclosure, even with recent obligation, has brought benefits to companiesvalue and financial performance assistance. This study aims at analyzing the relationshipbetween financial performance, intangible assets disclosure and value creation withinBrazilian and Chilean information technology companies. In order to carry out the survey adescriptive analysis through both documentary research and quantitative approach wasused. Descriptive statistics analysis, t-test and Pearson's correlation helped confirm thatChilean companies disclose more intangible assets and make greater value through reachinggood results in financial performance. Thus, the higher the financial performance, the greaterthe value creation, and the greater the intangible assets disclosure within Chileaninformation technology companies.

Experience Sharing Service Value Co-Creation Model (ESSVC) and Its Application to Korean Language Service

2013 ◽  
Vol 4 (2) ◽  
pp. 46-57 ◽  
Author(s):  
Wooseok Dong ◽  
Kunio Shirahada ◽  
Michitaka Kosaka
Keyword(s):  
Information Technology ◽  
Social Network ◽  
Value Creation ◽  
Language Education ◽  
Korean Language ◽  
Direct Service ◽  
Service Experience ◽  
Service Value ◽  
Proposed Model ◽  
Service Field

In this paper, the authors propose a service value creation model based on sharing service experience. Experiences for services still remain in customers’ brain or heart after the services are finished. Their main aim is to share customers’ experiences and find suitable service by analyzing information shared after service providing. In the proposed model, the direct service field and the indirect service field are prepared. In the indirect service field, customers share their service experience by using Information Technology (Web2.0, Social Network). Suitable services can be found by analyzing information in the indirect service field. The effectiveness of this new model is demonstrated through its application to Korean language education during a 14week period.

Special Section: Digital Economy and Information Technology Value

2006 ◽  
Vol 23 (2) ◽  
pp. 7-11 ◽  
Author(s):  
Eric K. Clemons ◽  
Rajiv M. Dewan ◽  
Robert J. Kauffman
Keyword(s):  
Information Technology ◽  
Special Section ◽  
Digital Economy

scholarly journals Information Technology in Tourism & Hospitality Industry: A Review of Ten Years’ Publications

2019 ◽  
Vol 9 ◽  
pp. 74-87 ◽  
Author(s):  
Ishwar Khatri
Keyword(s):  
Information Technology ◽  
Competitive Advantage ◽  
Value Creation ◽  
Hospitality Industry ◽  
Innovation Process ◽  
Information Need ◽  
Process Redesign ◽  
Operation Process ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Tourism and hospitality industry today, is changing significantly with the application of information technology in its fundamental to strategic activities. It is driven by the competition inherent within the industry as well as the evolving innovative ideas and practices. So, to match the competitive environment and to catch the changing disruption, use of information technology is inevitable. This study reviews the previous research studies related to the information technology (IT) in tourism and hospitality industry with the aim of assessing the recent changes and applications of IT in the industry. Particularly, seven major tourism and hospitality journals published in the last 10 years are reviewed which included 64 research articles relevant to IT in tourism and hospitality industry. The content analysis of the articles is categorized into three major themes, namely: fundamental purpose, internal business process or process redesign and value creation & competitive advantage. The study showed that IT in tourism and hospitality industry is most commonly used in fulfilling information need, studying behavior & performance, managing operation process and innovation process. The use of IT in promotion & marketing, customer management process and value creation & competitive advantage is yet to be explored.

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