Impression management strategies on enterprise social media platforms: An affordance perspective

2021 ◽  
Vol 60 ◽  
pp. 102359
Author(s):  
Yuan Sun ◽  
Shuyue Fang ◽  
Zuopeng (Justin) Zhang
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Gaoshan Wang ◽  
Ge Zhang

PurposeThe purpose of the present study is to build a research model to study how the use of different enterprise social media platforms affects employees' relationship capital, and the moderating role of innovation culture is also examined.Design/methodology/approachStructural equation modeling was performed to test the research model and hypotheses. Surveys were conducted in an electronic commerce company in China that uses different social media platforms, generating 301 valid responses for analysis.FindingsFirst, private social media used for work-related purposes can contribute to employees' relationship capital, and public social media QQ used for work-related purposes can contribute to employees' communication quality. WeChat used for social-related purposes has a positive effect on employees' information exchange. Second, innovation culture acts as a positive moderator between work-related media use and employees' information exchange, while innovation culture acts as a negative moderator between social-related WeChat use and employees' information exchange. Third, innovation culture acts as a positive moderator between work-related QQ use and employees' trust, while innovation culture acts as a negative moderator between social-related QQ use and employees' trust.Originality/valueFirst, this paper contributes to the information system (IS) social media literature by studying the effect of the use of different enterprise social media platforms used for different purposes on employees' relationship capital. Second, the authors contribute to relationship capital theory by clarifying that use of public and private social media platforms for social- and work-related purposes is an important driver of the formation of employees' relational capital. Third, the present study also contributes to enterprise social media literature by confirming that innovation culture acts as a different moderator between use of different enterprise social media platforms and employees' relationship capital.


2021 ◽  
Author(s):  
Antonio Teixeira de Barros ◽  
Cristiane Brum Bernardes ◽  
Cristiano Ferri Soares de Faria ◽  
Elisabete Busanello

Abstract The study aims to analyse the strategies adopted by the Brazilian Federal Chamber of Deputies during the period 2019–2022 (56th legislature) on social media platforms. The survey with political advisers includes the following platforms: Facebook, Instagram, YouTube, Twitter, WhatsApp, Telegram and LinkedIn. The sample consists of 155 informants, 30.21% of the total of 513 parliamentary offices. The conclusions show that 65% of the offices adopt specific strategies for each type of social media, although there is a wider principle, which is the constitution of multi-networks, in a coordinated and complementary way. Within these strategies, the disclosure regarding the parliamentarian’s own actions and the agenda of their electoral bases is prioritized over institutional legislative activities.


2021 ◽  
Vol 42 (s4) ◽  
pp. 185-198
Author(s):  
Christoffer Bagger

Abstract Enterprise social media (ESM) have largely gone ignored in discussions of the datafication practices of social media platforms. This article presents an initial step towards filling this research gap. My research question in this article regards how employees of companies using the ESM Workplace from Facebook feel that the implementation of this particular platform relates to their potential struggles for digital privacy and work–life segmentation. Methodologically, I explore this through a qualitative interview study of 21 Danish knowledge workers in different organisations using the ESM. The central analytical proposal of the article is that the interviewees express a “digital resignation” towards the implementation of the ESM. In contrast to previous discussions, this resignation cannot only be thought of as “corporately cultivated” by third parties, but must also be considered as “organisationally cultivated” by the organisations people work for. The study suggests that datafication-oriented media studies should consider organisational contexts.


2016 ◽  
Vol 29 (3) ◽  
pp. 597-617 ◽  
Author(s):  
Michelle Richey ◽  
M.N. Ravishankar ◽  
Christine Coupland

Purpose – Social media technologies are used by many organizations to project a positive image of their strategies and operations. At the same time, however, there are an increasing number of reports of slip-ups linked to poor situational awareness and flawed self-presentations on social media platforms. The purpose of this paper is to explore the triggers of inappropriate social media posts. Design/methodology/approach – Data were collected during a qualitative study of social media use in 31 organizations in the UK and interpreted using concepts from Erving Goffman’s theory of impression management. Findings – The findings point to a series of demanding triggers, which increase the likelihood of insensitive and contextually inappropriate posts and also damage fostered impressions. Originality/value – The authors identify four triggers linked to inappropriate social media posts, namely: speed and spontaneity; informality; blurred boundaries; and the missing audience. The authors also discuss how extending the notion of what Goffman refers to as “situation-like” encounters provides useful insights into impression management on social media.


2016 ◽  
Vol 20 (6) ◽  
pp. 1225-1246 ◽  
Author(s):  
Liana Razmerita ◽  
Kathrin Kirchner ◽  
Pia Nielsen

Purpose Enterprise social media platforms provide new ways of sharing knowledge and communicating within organizations to benefit from the social capital and valuable knowledge that employees have. Drawing on social dilemma and self-determination theory, the purpose of this paper is to understand what factors drive employees’ participation and what factors hamper their participation in enterprise social media. Design/methodology/approach Based on a literature review, a unified research model is derived integrating demographic, individual, organizational and technological factors that influence the motivation of employees to share knowledge. The model is tested using statistical methods on a sample of 114 respondents in Denmark. Qualitative data are used to elaborate and explain quantitative findings. Findings The findings pinpoint towards the general drivers and barriers to knowledge sharing within organizations. The significant drivers to knowledge sharing are: enjoy helping others, monetary rewards, management support, management encourages and motivates knowledge sharing behavior and knowledge sharing is recognized. The significant identified barriers are: change of behavior, lack of trust and lack of time. Practical implications The proposed knowledge sharing framework helps to understand what factors impact engagement on social media. Furthermore, the article suggests different types of interventions to overcome the social dilemma of knowledge sharing. Originality/value The study contributes to an understanding of factors leading to the success or failure of enterprise social media drawing on self-determination and social dilemma theory.


2018 ◽  
Vol 6 (1) ◽  
pp. 46-58
Author(s):  
Halvdan Haugsbakken

In recent years, several Norwegian public organizations have introduced Enterprise Social Media Platforms. The rationale for their implementation pertains to a goal of improving internal communications and work processes in organizational life. Such objectives can be attained on the condition that employees adopt the platform and embrace the practice of sharing. Although sharing work on Enterprise Social Media Platforms can bring benefits, making sense of the practice of sharing constitutes a challenge. In this regard, the paper performs an analysis on a case whereby an Enterprise Social Media Platform was introduced in a Norwegian public organization. The analytical focus is on the challenges and experiences of making sense of the practice of sharing. The research results show that users faced challenges in making sense of sharing. The paper indicates that sharing is interpreted and performed as an informing practice, which results in an information overload problem and causes users to become disengaged. The study suggests a continued need for the application of theoretical lenses that emphasize interpretation and practice in the implementation of new digital technologies in organizations.  


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