Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo

2017 ◽  
Vol 54 (6) ◽  
pp. 687-702 ◽  
Author(s):  
Sung-Eun Kim ◽  
Kyung Young Lee ◽  
Soo Il Shin ◽  
Sung-Byung Yang
Keyword(s):  
Social Media ◽  
Information Quality ◽  
Image Formation ◽  
Destination Image ◽  
Sina Weibo ◽  
Tourism Information

scholarly journals The influence of content and non-content cues of tourism information quality on the creation of destination image in social media: A study of Khyber Pakhtunkhwa, Pakistan

2021 ◽  
Vol 5 (1) ◽  
pp. 245-265
Author(s):  
Danish Ali ◽  
Liu Xiaoying
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Information Quality ◽  
Destination Image ◽  
Khyber Pakhtunkhwa ◽  
Tourist Destinations ◽  
Confirmatory Factor ◽  
Tourism Information ◽  
The Relationship

This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism Information Quality (IQ) in social media (e.g., Instagram, Twitter, Facebook) and its influence on creating Destination Image (DES) components i.e., “cognitive image (COG), affective image (AF), conative image (CON)” in the scope of Khyber Pakhtunkhwa (KP), Pakistan. We distributed 500 questionnaires at various tourist destinations, and 446 complete questionnaires were returned and use for further analysis. We use the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) to get the research outcomes. Our outcome suggests that CC and NCC of tourism IQ are significantly related to the COG and AF, which leads to the CON. Our finding also identified the relationship between CC and NCC with CON through the mediation role of COG and AF, which were positive and significant. This research extends the insight of tourism IQ in social media, precisely the contextual dimension of IQ, by providing empirical evidence. This research also helps the KP Destination Marketing Organizations (DMO’s) to develop their marketing strategies to encourage more visitors by utilizing Social Media (SM) platforms to their destinations.

scholarly journals Culture vs. distance: comparing the effects of geographic segmentation variables on tourists’ destination images based on social media data

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Mengtong Wu ◽  
Chao Jiang ◽  
Yi Zhang ◽  
Jingjing Cao ◽  
Ying Cheng ◽  
...  
Keyword(s):  
Social Media ◽  
Empirical Studies ◽  
Chinese Mainland ◽  
Destination Image ◽  
Social Media Data ◽  
Sina Weibo ◽  
Tourism Marketing ◽  
Major Factors ◽  
Q Statistic ◽  
Media Data

AbstractCulture and distance are two major factors for geographically segmenting tourists in tourism marketing and advertising. Previous empirical studies on the destination image, however, have examined extensively the effect of the culture while inadequately the effect of the distance, let alone comparing the effects of the two variables. Using social media data, this study compares the effect of distance-based segments of tourists with that of culture-based segments in producing diverse perceived images of a destination. From Sina Weibo data, 282,532 Chinese mainland tourists who visited Suzhou, China during 2012–2016 and their perceived destination images are extracted and analyzed. The main results include: 1) for distance-based segments, the image differences increased with distance and the short-haul tourists perceived a more comprehensive image than the long-haul tourists; 2) for culture-based segments, the image differences were clear and relatively complex, while tourists from Wuyue cultural region had similar image perceptions with the local visitors; 3) the q-statistic of the Geodetector method shows that the culture-based segmentation can explain 65.8% of image variations while the distance-based segmentation can explain 46.6% of image variations, suggesting that culture is a more appropriate variable to segment the tourism market.

scholarly journals Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations

2021 ◽  
Vol 13 (8) ◽  
pp. 4241
Author(s):  
Mohammad Tipu Sultan ◽  
Farzana Sharmin ◽  
Alina Badulescu ◽  
Darie Gavrilut ◽  
Ke Xue
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Image Formation ◽  
Mediating Effect ◽  
Destination Image ◽  
User Generated Content ◽  
Equation Modeling ◽  
Use Of Social Media ◽  
Selection Of ◽  
Tour Operator

When addressing the ever-increasing role that social media plays in generating a clear image of the travel destination chosen by tourists, the research and specialty literature tends to be rather limited. Despite an increase in social media-generated content, the process is not yet fully understood, although research suggests the importance of two different factors (i.e., tour-operator-generated content and user-generated content) in influencing destination image formation. In this regard, the present paper aims to examine the most significant factors currently affecting the potential behavior of travelers towards the selection of sustainable destinations. What is more, another purpose of this paper is to explore the effects that tour-operator-generated content and user-generated content have upon the formation of the overall mediating destination image through cognitive and affective destination images. For the current analysis, a structural equation modeling (SEM) method was used in order to test the conceptual model. Data from Shanghai, China (n = 425) were used. The results demonstrate and establish that travel information sources (i.e., tour-operator-generated content and user-generated content) have a positive effect on destination image formation. The analytical results also revealed that in order to select a sustainable destination, travelers are influenced by tour-operator-generated content, as well as by user-generated content, with the effect of the latter being more important and influential. Travelers’ use of social media content has played a key role in the formation of the overall destination image through the mediating effect of cognitive and affective destination images. This research thus provides valuable theoretical and practical implications for academics and practitioners alike, implications which are valuable for the fields of destination marketing and management. Furthermore, practitioners of the management of sustainable destinations can thus make use of the results throughout the entire decision-making process.

PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP SIKAP DALAM PENGGUNAAN SISTEM APLIKASI DENGAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL INTERVENING PADA JASA TRANSPORTASI ONLINE (GOJEK) DI YOGYAKARTA

2019 ◽  
Vol 27 (2) ◽  
pp. 119-133
Author(s):  
Putri Aprilia Isnaini ◽  
Ida Bagus Nyoman Udayana
Keyword(s):  
Social Media ◽  
Quality Of Service ◽  
Information Quality ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Quality Of Services ◽  
Quality Of Information ◽  
Transportation Services ◽  
Application Systems

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.

The factors influencing the diffusion of tourism contents on Chinese social media : focusing on Seoul tourism contents of Sina Weibo

2019 ◽  
Vol 21 (1) ◽  
pp. 1-15
Author(s):  
Sunyoung Hlee ◽  
Ao Cheng ◽  
Namho Chung ◽  
Chulmo Koo
Keyword(s):  
Social Media ◽  
Sina Weibo ◽  
Factors Influencing ◽  
Chinese Social Media

Evaluating the determinants of User’s Adoption of Social Media Advertising : Focus on SINA Weibo

2019 ◽  
Vol 19 (2) ◽  
pp. 19-46
Author(s):  
Nan An ◽  
Il-Sang Go ◽  
Min Qu
Keyword(s):  
Social Media ◽  
Sina Weibo ◽  
Social Media Advertising

scholarly journals Examining Perceived and Projected Destination Image: A Social Media Content Analysis

2021 ◽  
Vol 13 (6) ◽  
pp. 3354
Author(s):  
Wei Sun ◽  
Shoulian Tang ◽  
Fang Liu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Destination Image ◽  
Media Content ◽  
Media Content Analysis ◽  
Poor Understanding ◽  
Practical Implications

Destination image has been extensively studied in tourism and marketing, but the questions surrounding the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists) as well as how the discrepancy may influence sustainable experience remain unclear. Poor understanding of the discrepancy may cause tourist confusion and misuse of resources. The aim of this study is to empirically investigate if the perceived (by tourists) and projected (by NTOs) destination image are significantly different in both cognitive and affective aspects. Through a comprehensive social media content analysis of the NTO-generated and tourist-generated-contents (TGC), the current study identifies numerous gaps between the projected and perceived destination image, which offers some important theoretical and practical implications on destination management and marketing.

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