Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

2022 ◽  
Vol 139 ◽  
pp. 1218-1230
Author(s):  
Oluwaseun E. Olabode ◽  
Nathaniel Boso ◽  
Magnus Hultman ◽  
Constantinos N. Leonidou
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Business Models ◽  
Market Performance ◽  
Big Data Analytics ◽  
Competitive Intensity ◽  
Analytics Capability

scholarly journals Creating Sustainable Innovativeness through Big Data and Big Data Analytics Capability: From the Perspective of the Information Processing Theory

2020 ◽  
Vol 12 (5) ◽  
pp. 1984
Author(s):  
Michael Song ◽  
Haili Zhang ◽  
Jinjin Heng
Keyword(s):  
Big Data ◽  
Information Processing ◽  
Data Analytics ◽  
Big Data Analytics ◽  
The United States ◽  
Information Processing Theory ◽  
Processing Theory ◽  
Study Results ◽  
Analytics Capability ◽  
Cross National

Service innovativeness is a key sustainable competitive advantage that increases sustainability of enterprise development. Literature suggests that big data and big data analytics capability (BDAC) enhance sustainable performance. Yet, no studies have examined how big data and BDAC affect service innovativeness. To fill this research gap, based on the information processing theory (IPT), we examine how fits and misfits between big data and BDAC affect service innovativeness. To increase cross-national generalizability of the study results, we collected data from 1403 new service development (NSD) projects in the United States, China and Singapore. Dummy regression method was used to test the model. The results indicate that for all three countries, high big data and high BDAC has the greatest effect on sustainable innovativeness. In China, fits are always better than misfits for creating sustainable innovativeness. In the U.S., high big data is always better for increasing sustainable innovativeness than low big data is. In contrast, in Singapore, high BDAC is always better for enhancing sustainable innovativeness than low BDAC is. This study extends the IPT and enriches cross-national research of big data and BDAC. We conclude the article with suggestions of research limitations and future research directions.

scholarly journals Big Data, Big Data Analytics Capability, and Sustainable Innovation Performance

2019 ◽  
Vol 11 (24) ◽  
pp. 7145 ◽  
Author(s):  
Shengbin Hao ◽  
Haili Zhang ◽  
Michael Song
Keyword(s):  
Big Data ◽  
Empirical Research ◽  
Data Analytics ◽  
Big Data Analytics ◽  
The United States ◽  
Innovation Performance ◽  
Sales Growth ◽  
Gross Margin ◽  
Innovation Projects ◽  
Analytics Capability

Literature suggests that big data is a new competitive advantage and that it enhance organizational performance. Yet, previous empirical research has provided conflicting results. Building on the resource-based view and the organizational inertia theory, we develop a model to investigate how big data and big data analytics capability affect innovation success. We show that there is a trade-off between big data and big data analytics capability and that optimal balance of big data depends upon levels of big data analytics capability. We conduct a four-year empirical research project to secure empirical data on 1109 data-driven innovation projects from the United States and China. This research is the first time reporting the empirical results. The study findings reveal several surprising results that challenge traditional views of the importance of big data in innovation. For U.S. innovation projects, big data has an inverted U-shaped relationship with sales growth. Big data analytics capability exerts a positive moderating effect, that is, the stronger this capability is, the greater the impact of big data on sales growth and gross margin. For Chinese innovation projects, when big data resource is low, promoting big data analytics capability increases sales growth and gross margin up to a certain point; developing big data analytics capability beyond that point may actually inhibit innovation performance. Our findings provide guidance to firms on making strategic decisions regarding resource allocations for big data and big data analytics capability.

Big data analytics for investigating Taiwan Line sticker social media marketing

2019 ◽  
Vol 32 (2) ◽  
pp. 589-606 ◽  
Author(s):  
Shu-Hsien Liao ◽  
Szu-Yu Hsu
Keyword(s):  
Social Media ◽  
Big Data ◽  
Business Model ◽  
Data Analytics ◽  
Business Models ◽  
Model Development ◽  
Big Data Analytics ◽  
Social Media Marketing ◽  
Content Type ◽  
Purchase Behaviors

Purpose Line sticker, a social media, it allows users to exchange multimedia files and engage in one-to-one and one-to-many communication with text, pictures, animation and sound. The purpose of this paper is to examine various Taiwan user experiences in the Line sticker use behaviors. Further, this research looks at how the situations of Line sticker proprietors and their affiliates are disseminated for formulating social media marketing (SMM) in its business model concerns. Design/methodology/approach This study examines the experience of various Taiwanese Line stickers users utilizing a market survey, a total of 1,164 valid questionnaire data, and the questionnaire is divided into five sections with 30 items in terms of the database design. All questions use nominal and order scales. This study develops a big data analytics approach, including cluster analysis and association rules, based on a big data structure and a relational database. Findings The authors divide Taiwan Line sticker users into three clusters by their profiles and then find each group’s social media utilization and online purchase behaviors for investigating the Line sticker SMM and business models. Originality/value This is the first study to offer a big data analytics to investigate and analyze the varieties in the use of Line sticker by exploring users’ behaviors for further SMM and business model development.

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