scholarly journals Creating Sustainable Innovativeness through Big Data and Big Data Analytics Capability: From the Perspective of the Information Processing Theory

2020 ◽  
Vol 12 (5) ◽  
pp. 1984
Author(s):  
Michael Song ◽  
Haili Zhang ◽  
Jinjin Heng
Keyword(s):  
Big Data ◽  
Information Processing ◽  
Data Analytics ◽  
Big Data Analytics ◽  
The United States ◽  
Information Processing Theory ◽  
Processing Theory ◽  
Study Results ◽  
Analytics Capability ◽  
Cross National

Service innovativeness is a key sustainable competitive advantage that increases sustainability of enterprise development. Literature suggests that big data and big data analytics capability (BDAC) enhance sustainable performance. Yet, no studies have examined how big data and BDAC affect service innovativeness. To fill this research gap, based on the information processing theory (IPT), we examine how fits and misfits between big data and BDAC affect service innovativeness. To increase cross-national generalizability of the study results, we collected data from 1403 new service development (NSD) projects in the United States, China and Singapore. Dummy regression method was used to test the model. The results indicate that for all three countries, high big data and high BDAC has the greatest effect on sustainable innovativeness. In China, fits are always better than misfits for creating sustainable innovativeness. In the U.S., high big data is always better for increasing sustainable innovativeness than low big data is. In contrast, in Singapore, high BDAC is always better for enhancing sustainable innovativeness than low BDAC is. This study extends the IPT and enriches cross-national research of big data and BDAC. We conclude the article with suggestions of research limitations and future research directions.

scholarly journals Big Data, Big Data Analytics Capability, and Sustainable Innovation Performance

2019 ◽  
Vol 11 (24) ◽  
pp. 7145 ◽  
Author(s):  
Shengbin Hao ◽  
Haili Zhang ◽  
Michael Song
Keyword(s):  
Big Data ◽  
Empirical Research ◽  
Data Analytics ◽  
Big Data Analytics ◽  
The United States ◽  
Innovation Performance ◽  
Sales Growth ◽  
Gross Margin ◽  
Innovation Projects ◽  
Analytics Capability

Literature suggests that big data is a new competitive advantage and that it enhance organizational performance. Yet, previous empirical research has provided conflicting results. Building on the resource-based view and the organizational inertia theory, we develop a model to investigate how big data and big data analytics capability affect innovation success. We show that there is a trade-off between big data and big data analytics capability and that optimal balance of big data depends upon levels of big data analytics capability. We conduct a four-year empirical research project to secure empirical data on 1109 data-driven innovation projects from the United States and China. This research is the first time reporting the empirical results. The study findings reveal several surprising results that challenge traditional views of the importance of big data in innovation. For U.S. innovation projects, big data has an inverted U-shaped relationship with sales growth. Big data analytics capability exerts a positive moderating effect, that is, the stronger this capability is, the greater the impact of big data on sales growth and gross margin. For Chinese innovation projects, when big data resource is low, promoting big data analytics capability increases sales growth and gross margin up to a certain point; developing big data analytics capability beyond that point may actually inhibit innovation performance. Our findings provide guidance to firms on making strategic decisions regarding resource allocations for big data and big data analytics capability.

Enabling integrated business planning through big data analytics: a case study on sales and operations planning

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Schlegel ◽  
Hendrik Sebastian Birkel ◽  
Evi Hartmann
Keyword(s):  
Big Data ◽  
Information Processing ◽  
Data Analytics ◽  
Single Case ◽  
Big Data Analytics ◽  
Business Planning ◽  
Operations Planning ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this study is to investigate how big data analytics capabilities (BDAC) enable the implementation of integrated business planning (IBP) – the advanced form of sales and operations planning (S&OP) – by counteracting the increasing information processing requirements.Design/methodology/approachThe research model is grounded in the organizational information processing theory (OIPT). An embedded single case study on a multinational agrochemical company with multiple geographically distinguished sub-units of analysis was conducted. Data were collected in workshops, semistructured interviews as well as direct observations and enriched by secondary data from internal company sources as well as publicly available sources.FindingsThe results show the relevancy of establishing BDAC within an organization to apply IBP by providing empirical evidence of BDA solutions in S&OP. The study highlights how BDAC increase an organization's information processing capacity and consequently enable efficient and effective S&OP. Practical guidance toward the development of tangible, human and intangible BDAC in a particular sequence is given.Originality/valueThis study is the first theoretically grounded, empirical investigation of S&OP implementation journeys under consideration of the impact of BDAC.

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