Factors influencing buying behaviour of green energy consumer

The paper aims at exploring the sociological factors influencing consumers purchasing behaviour in the clothing industry. This study deployed a qualitative approach to exploring key factors influencing consumers purchasing behaviour. More specifically, the study adopted semi-structured interviews with 16 employees of TR COUTURE. The finding revealed that age, quality, income and fund shapes consumers purchasing behaviour. The implication of this finding is that marketers should constantly study the behavioural patterns of their clients before making plans to buy goods or services sold to consumers as factors explored in this study indicate that they strongly shapes consumers buying pattern.

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ICT induced factors influencing online Buying Behaviour of customers: A Literature Review

International Journal of Business Innovation and Research ◽

10.1504/ijbir.2021.10039345 ◽

2021 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Harsha Tyagi Tyagi ◽

Zillur Rahman

Keyword(s):

Literature Review ◽

Factors Influencing ◽

Buying Behaviour ◽

Online Buying

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Factors influencing the consumer behaviour when buying food

Agricultural Economics (Zemědělská ekonomika) ◽

10.17221/983-agricecon ◽

2008 ◽

Vol 53 (No. 6) ◽

pp. 276-284 ◽

Cited By ~ 3

Author(s):

J. Stávková ◽

H. Prudilová ◽

Z. Toufarová ◽

L. Nagyová

Keyword(s):

Social Group ◽

Consumer Behaviour ◽

Word Of Mouth ◽

Annual Income ◽

Product Attributes ◽

Brand Quality ◽

Factors Influencing ◽

Quality Product ◽

Buying Behaviour

The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.

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External Factors Influencing the Cognitive Response of Impulse Buying Behaviour amongst Generation Y Students

Journal of Economics and Behavioral Studies ◽

10.22610/jebs.v10i5(j).2515 ◽

2018 ◽

Vol 10 (5(J)) ◽

pp. 264-273

Author(s):

Jacinta Ana Neves ◽

Ephrem Habtemichael Redda ◽

Natasha De Klerk ◽

Natasha De Klerk

Keyword(s):

Generation Y ◽

External Factors ◽

Public Higher Education ◽

Impulse Buying ◽

Cognitive Response ◽

Convenience Sample ◽

Factors Influencing ◽

Impulse Purchases ◽

Impulse Purchase ◽

Buying Behaviour

Impulse buying behaviour has been recognised as a key research concern amongst academic researches and marketers. At one time or another a large amount of consumers purchases on impulse. Evidence from the literature indicates that external factors, such as in-store atmosphere, in-store browsing, in-store layout, salespersons, promotions and reference groups are important antecedents of impulse purchases. The cognitive response to act on impulse purchase is triggered by external factors to buy on impulse. This paper reports on a study undertaken to determine the external factors influencing the cognitive response of impulse buying behaviour amongst Generation Y students. Generation Y are labelled as individuals born between 1986 and 2005. The study employed a quantitative method, whereby a structured, self-administered questionnaire was used to collect data from a non-probability convenience sample of 349 students (aged 18 to 24 years), across two South African public higher education institutionsâ€™ campuses located in the Gauteng province. The collected data was examined using descriptive statistics, confirmatory factor analysis, reliability, correlation analysis and regression analysis. The coefficient of multiple determination (R2) was 0.070 that implies that in-store atmosphere, in-store browsing and promotions can predict seven percent of the variance in Generation Y studentsâ€™ cognitive response to buy on impulse, which proposes that other variables influence Generation Y studentsâ€™ cognitive response to buy on impulse.

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