scholarly journals 'Welcome' Changes? Descriptive and Injunctive Norms in a Wikipedia Sub-Community

2018 ◽  
Author(s):  
Jonathan T. Morgan ◽  
Anna Filippova
Keyword(s):  
Social Norms ◽  
Future Research ◽  
Injunctive Norms ◽  
Normative Influence ◽  
Descriptive Norms ◽  
Online Groups ◽  
Open Collaboration ◽  
Sustainability Research ◽  
Focus Theory

Open online communities rely on social norms for behavior regulation, group cohesion, and sustainability. Research on the role of social norms online has mainly focused on one source of influence at a time, making it difficult to separate different normative influences and understand their interactions. In this study, we use the Focus Theory to examine interactions between several sources of normative influence in a Wikipedia sub-community: local descriptive norms, local injunctive norms, and norms imported from similar sub- communities. We find that exposure to injunctive norms has a stronger effect than descriptive norms, that the likelihood of performing a behavior is higher when both injunctive and descriptive norms are congruent, and that conflicting social norms may negatively impact pro-normative behavior. We contextualize these findings through member interviews, and discuss their implications for both future research on normative influence in online groups and the design of systems that support open collaboration.

scholarly journals How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation

2020 ◽  
Vol 11 ◽  
Author(s):  
Wanda Ge ◽  
Guanghua Sheng ◽  
Hongli Zhang
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Green Consumption ◽  
Mediating Role ◽  
Conflict Situations ◽  
Maximum Utility ◽  
The Social

Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention. However, due to the different formation processes and mechanisms of the behavioral influence of the different types of social norms, using social norms to promote green consumption often has social norm conflict situations (injunctive norms + negative descriptive norms). Thus, it is difficult to attain the maximum utility of social norms. The present research found that social norm conflict weakens the role of injunctive norms in promoting green consumption. Specifically, negative descriptive norms weaken the role of injunctive norms in promoting green consumption. Alienation, which manifests through powerlessness and meaninglessness, plays a mediating role in the relationship between social norm conflict and green consumption. Self-affirmation moderates the mediating role of alienation between social norm conflicts and green consumption. Self-affirmation reduces the alienation caused by social norm conflict, thereby alleviating the weakening effect of social norm conflict on green consumption.

scholarly journals Crafting Normative Messages to Protect the Environment

2003 ◽  
Vol 12 (4) ◽  
pp. 105-109 ◽  
Author(s):  
Robert B. Cialdini
Keyword(s):  
Drug Use ◽  
Social Norms ◽  
Adolescent Suicide ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Information Campaigns ◽  
Alcohol And Drug Use ◽  
Normative Appeals ◽  
Normative Message ◽  
Normative Messages

It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances under which normative information can backfire to produce the opposite of what a communicator intends. There is an understandable, but misguided, tendency to try to mobilize action against a problem by depicting it as regrettably frequent. Information campaigns emphasize that alcohol and drug use is intolerably high, that adolescent suicide rates are alarming, and—most relevant to this article—that rampant polluters are spoiling the environment. Although these claims may be both true and well intentioned, the campaigns' creators have missed something critically important: Within the statement “Many people are doing this undesirable thing” lurks the powerful and undercutting normative message “Many people are doing this.” Only by aligning descriptive norms (what people typically do) with injunctive norms (what people typically approve or disapprove) can one optimize the power of normative appeals. Communicators who fail to recognize the distinction between these two types of norms imperil their persuasive efforts.

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

scholarly journals Building Sustainable Organizations in China

2015 ◽  
Vol 11 (3) ◽  
pp. 427-440 ◽  
Author(s):  
Chris Marquis ◽  
Susan E. Jackson ◽  
Yuan Li
Keyword(s):  
Economic Growth ◽  
Future Research ◽  
Research Directions ◽  
Csr Reporting ◽  
Sustainability Research ◽  
Future Research Directions ◽  
Recent Trends ◽  
And Performance ◽  
Sustainable Organizations

ABSTRACTAs China shifts its development model from focusing on economic growth at all costs to a model in which economic growth is balanced with solving pressing societal and environmental problems, there is an increasing need for management research on building sustainable organizations in China. This collection of papers focuses attention on the role of business in promoting sustainable economic development, highlighting a number of key processes including: the factors that foster transparency and CSR reporting, how stakeholders can influence corporations to abandon their CSR commitments, the benefits of environmental branding and labeling, and the antecedents and performance consequences of proactive environmental strategies. In this introductory essay we reflect on recent trends in sustainability research in China, and to encourage this important movement, provide recommendations for future research directions.

Collective Guilt and Attitudes Toward Recycling: Data From a North Queensland Sample

2012 ◽  
Vol 2 ◽  
Author(s):  
Pamela M. Pensini ◽  
Nerina J. Caltabiano
Keyword(s):  
Social Norms ◽  
Developed Countries ◽  
Self Report ◽  
Modern World ◽  
Future Research ◽  
Collective Guilt ◽  
Use Of Resources ◽  
Overwhelming Evidence ◽  
Relevant Domain

There is overwhelming evidence that environmental concerns currently facing the modern world are, at least partly, due to the unsustainable use of resources in developed countries. In this study, feelings of collective guilt in members of a developed nation, Australia, were investigated as a factor motivating individuals to recycle. Eighty-five participants from North Queensland (24 male, 61 female; aged 17 to 64, M = 24.16, SD = 8.42) completed self-report measures of collective guilt, social desirability, social norms, attitudes toward recycling and percentage of household rubbish recycled. As predicted, those accepting more collective guilt for the actions of their ingroup reported more favourable attitudes toward recycling. However, collective guilt failed to predict actual recycling behaviour. The same was found for social norms in that they predicted attitudes to recycling, but not the amount of rubbish recycled. Attitudes toward recycling were the only successful predictor of the amount of rubbish recycled. This study has demonstrated the role of the emotion of collective guilt and social norms in one environmentally relevant domain. Avenues for future research regarding the implications of collective guilt on ecological behaviour have been discussed.

scholarly journals Increasing the Proportion of Plant-Based Foods Available to Shift Social Consumption Norms and Food Choice among Non-Vegetarians

2020 ◽  
Vol 12 (13) ◽  
pp. 5371
Author(s):  
Sanne Raghoebar ◽  
Ellen Van Kleef ◽  
Emely De Vet
Keyword(s):  
Social Norms ◽  
Food Choice ◽  
Food Item ◽  
Social Norm ◽  
Future Research ◽  
Direct Effects ◽  
Injunctive Norms ◽  
Animal Source Foods ◽  
Animal Source ◽  
The Impact

Increasing the relative availability of plant-based (versus animal source) foods seems promising in shifting consumption, but it remains unknown how and under what circumstances this happens. We performed two availability manipulations including different foods. The impact on food choice, social norm perceptions about what others do (descriptive) or approve of (injunctive), and salience was assessed. Non-vegetarian participants were visually (Study 1, n = 184) or physically (Study 2, n = 276) exposed to (a) four plant-based and two animal source foods or (b) vice versa. Participants chose one food item, either hypothetically (Study 1) or actually (Study 2), and reported the perceived social norms and salience of plant-based and animal source foods. The results showed no direct effects on food choice, injunctive norms, or salience. An increased proportion of plant-based (versus animal source) foods was interpreted in Study 1 as plant-based foods being less often chosen by others, whereas in Study 2, these foods were interpreted as being more often chosen (marginally significant), while animal source foods were interpreted as being less often chosen. The results suggest that a higher availability of plant-based foods influences descriptive norms, but future research should examine aspects potentially contributing to the contradictory normative interpretations (e.g., norm salience).

scholarly journals Who Cares If You Vote? Partisan Pressure and Social Norms of Voting

2020 ◽  
Author(s):  
Edward Fieldhouse ◽  
David Cutts ◽  
Jack Bailey
Keyword(s):  
Social Norms ◽  
Voter Turnout ◽  
Party Identification ◽  
Social Pressure ◽  
Injunctive Norms ◽  
Civic Duty ◽  
Normative Pressure ◽  
Partisan Identification ◽  
The Relationship

AbstractSocial norms are important in explaining why people vote, but where do those norms come from and is social pressure motivated by partisanship? In this article, we use political discussion network data to examine the role of party identification in shaping the relationship between injunctive norms, civic duty and voter turnout. More specifically, we examine the extent to which both the application of injunctive norms and their impact on turnout is affected by shared partisan identification. We find that citizens are more likely to perceive normative pressure to vote from fellow partisans, a phenomenon we refer to as “partisan pressure”. However we do not find consistent evidence for the hypothesis that turnout is more closely related to the approval or disapproval of discussants who share a partisanship. By separating the role of social pressure from that of normative beliefs we also demonstrate that injunctive norms affect voter turnout both directly and indirectly by increasing civic duty.

scholarly journals Netiquette Between Students and Their Lecturers on Facebook: Injunctive and Descriptive Social Norms

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878962
Author(s):  
Stephanie B. Linek ◽  
Anika Ostermaier-Grabow
Keyword(s):  
Social Networks ◽  
Empirical Study ◽  
Social Norms ◽  
Online Survey ◽  
Common Ground ◽  
Individual Case ◽  
Subjective Perception ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
The Individual

There is an ongoing discussion if and how students and lecturers should interact with each other on social networks. In this article, we present an empirical study on the so-called netiquette for Facebook contacts between students and their lecturers (hereinafter called SL-contacts). In addition, we investigated the subjective perception of the majority’s behavior. This enabled a comparison between two different kinds of social norms: the injunctive norms (netiquette) and the descriptive norms (majority). Database was an online survey with 2,849 participants (2,550 students and 299 lecturers). SL-contacts were quite rare in our sample and usually initiated by students. Our results showed that the appropriateness of SL-contacts depends on the individual case. In addition, we found that injunctive and descriptive norms are in line with each other. Overall, our results indicate that there is a common ground of understanding, and SL-contacts are less critical than they might appear.

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