The Future of Private Labels: Towards a Smart Private Label Strategy

2021 ◽  
Author(s):  
Katrijn Gielens ◽  
Yu Ma ◽  
Aidin Namin ◽  
Raj Sethuraman ◽  
Ronn J. Smith ◽  
...  
Keyword(s):  
Private Label ◽  
Private Labels ◽  
The Future ◽  
Label Strategy

Premium and Value-Added Private Labels

2016 ◽  
pp. 307-332
Author(s):  
Victoria Labajo
Keyword(s):  
Fair Trade ◽  
Customer Value ◽  
Value Added ◽  
Private Label ◽  
Private Labels ◽  
Comprehensive Review ◽  
Quality Value ◽  
Brand Portfolios ◽  
Insight Into ◽  
Label Strategy

The main purpose of this chapter is to gain insight into the latest trends in retailers' strategies in terms of private labels and their customer value proposition in the context of proliferating brands and multi-brand portfolios. The first part of this chapter provides a comprehensive review of research on evolving trends in private label strategy in addition to some conceptual considerations. It is followed by an analysis, based on a number of industry reports, of the resulting quality-value balance and PLs' performance across some representative countries. In addition, this chapter looks into some sustainable MMCG brands (organic, fair trade, etc.), with the focus on their presence in retailers worldwide, as an example of such premium PLs strategy. Finally, in order to further illustrate retailers' strategies and PLs role in this ever growing value-added niche market, this chapter will draw on sustainable Spanish FMCG market through a market-research case

scholarly journals Proliferation of Private Labels in Food Retailing: A Literature Overview

2016 ◽  
Vol 8 (6) ◽  
pp. 63 ◽  
Author(s):  
Rainer Olbrich ◽  
Michael Hundt ◽  
Hans Christian Jansen
Keyword(s):  
Private Label ◽  
Purchasing Behavior ◽  
Private Labels ◽  
Food Retailing ◽  
National Brands ◽  
Literature Overview ◽  
Quality Aspects ◽  
Prior Literature ◽  
Key Drivers

<p>This article provides an overview of private-label research by focusing on the food retailing sector. To explain the proliferation of private labels, we identify key drivers by reviewing the determinants discussed in prior literature. This article identifies the conditions that support the proliferation of private labels—retailer concentration and retailer pricing autonomy—and describes the nature of competition between private labels and national brands. It also highlights the drivers of private-label purchases by providing an overview of brand-related determinants, price and risk-related determinants, quality aspects, sociodemographics, and consumer purchasing behavior. The article concludes by proposing three areas for future private-label research.</p>

A Not Quite Bountiful Thanksgiving at BizE

2011 ◽  
pp. 3292-3310
Author(s):  
Janis L. Gogan ◽  
Arnold Kamis
Keyword(s):  
Private Label ◽  
Economic Downturn ◽  
Strategic Positioning ◽  
Internet Portal ◽  
Start Up ◽  
New Strategy ◽  
Label Strategy

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

The Evolution of Private Label Products in Turkey

2020 ◽  
pp. 1-16
Author(s):  
Yusuf Arslan
Keyword(s):  
Literature Review ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Private Label ◽  
Private Labels ◽  
Developed Markets ◽  
Marketing Activities ◽  
Private Label Products

The purpose of this chapter is to reveal the recent situation in Turkey for private label products in detail and to create some insights for marketing professionals in terms of which marketing strategy to use for private labels to become more successful in the market. To reach this aim, a literature review has been made to understand the success of developed markets and to reveal the marketing strategies that would be proper to implement also in the Turkish market. Then, certain marketing strategies were proposed to the professionals in the Turkish market. One of the main solutions revealed in this study was the importance of creating premium private labels for the Turkish market. It was also understood that Turkish professionals can benefit from the successful marketing activities implemented by developed markets earlier.

scholarly journals Private Label and Macroeconomic Indicators: Europe and USA

2020 ◽  
Vol 10 (4) ◽  
pp. 91
Author(s):  
Eloy Gil-Cordero ◽  
Francisco Javier Rondán-Cataluña ◽  
Daniel Sigüenza-Morales
Keyword(s):  
Market Share ◽  
European Countries ◽  
Private Label ◽  
Private Labels ◽  
National Brand ◽  
Business Decisions ◽  
The Us ◽  
Macroeconomic Indicators ◽  
The Usa ◽  
The Impact

In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution of private labels in these countries. A sample of 19 European countries and all states within the USA has been collected over a 10-year period, including data on private labels and macroeconomic indices. The analysis of the panel data has been applied using the SPSS software through the Ljung–Box test. The most significant data from the sample study is that for GDP; we advised national brand managers to make a special communication effort in nations that offer a lower GDP within Europe for their volume and in value for the US. On the other hand, it was found that when the unemployment rate increases, the value of private label market share decreases for the US, but increases for Europe, in addition to other findings that will help organizations make different business decisions.

scholarly journals PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTION

2014 ◽  
Vol 15 (5) ◽  
pp. 935-950 ◽  
Author(s):  
Óscar González-Benito ◽  
Mercedes Martos-Partal
Keyword(s):  
Moderating Effect ◽  
Private Label ◽  
Price Sensitivity ◽  
Type Model ◽  
Moderating Effects ◽  
Private Labels ◽  
Quality Perceptions ◽  
Sequential Models ◽  
Household Panel Data

Private labels are growing fast in Europe and USA, especially in the context of nondurable consumer goods. Moreover, the traditional association of private labels solely with a price focus, to the detriment of quality, appears to be diminishing. This research aims to clarify the effect of price sensitivity toward and quality perceptions of private labels on private label consumption. It analyzes the role of a retailer's price positioning as a moderator of the importance of these effects as determinants of private label purchases. With household panel data and survey information, this study investigates private labels’ share of wallet as the dependent variable; thus the logit-type model is adapted to a resource allocation context. Five sequential models specify and test the four hypotheses. In support of the hypotheses, price sensitivity and quality perceptions relate positively to private label consumption. For the moderating effect of retailer's price positioning, a negative moderating effect arises for price sensitivity, whereas a positive moderating effect appears for quality perceptions of private labels. The findings indicate that retailers’ efforts to convert private labels into tools to support positioning strategies are effective.

An Insight into Private Label Brands

2009 ◽  
Vol 34 (2) ◽  
pp. 259-273
Author(s):  
Sudhanshu Sekhar Kar ◽  
Rohit Prashar
Keyword(s):  
Market Share ◽  
Private Label ◽  
Retail Sector ◽  
Retail Market ◽  
Private Labels ◽  
Private Label Brands ◽  
Insight Into

The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands. These private label players are no longer seen as cheap me-too products. Rather they are increasingly seen as competitors to the established brands as they lure the random buyers and toss-ups to their fold. Hence it is no wonder that the private label players are playing an increasing role from day to day in the market. They offer less priced products, satisfy local tastes even sometimes their products are of superior quality as compared to established brands. This article therefore, tries to look into the role of private labels in retail market outlining their growth, market share, problems and perspectives.

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