scholarly journals PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTION

2014 ◽  
Vol 15 (5) ◽  
pp. 935-950 ◽  
Author(s):  
Óscar González-Benito ◽  
Mercedes Martos-Partal
Keyword(s):  
Moderating Effect ◽  
Private Label ◽  
Price Sensitivity ◽  
Type Model ◽  
Moderating Effects ◽  
Private Labels ◽  
Quality Perceptions ◽  
Sequential Models ◽  
Household Panel Data

Private labels are growing fast in Europe and USA, especially in the context of nondurable consumer goods. Moreover, the traditional association of private labels solely with a price focus, to the detriment of quality, appears to be diminishing. This research aims to clarify the effect of price sensitivity toward and quality perceptions of private labels on private label consumption. It analyzes the role of a retailer's price positioning as a moderator of the importance of these effects as determinants of private label purchases. With household panel data and survey information, this study investigates private labels’ share of wallet as the dependent variable; thus the logit-type model is adapted to a resource allocation context. Five sequential models specify and test the four hypotheses. In support of the hypotheses, price sensitivity and quality perceptions relate positively to private label consumption. For the moderating effect of retailer's price positioning, a negative moderating effect arises for price sensitivity, whereas a positive moderating effect appears for quality perceptions of private labels. The findings indicate that retailers’ efforts to convert private labels into tools to support positioning strategies are effective.

scholarly journals The Effect of Fear of the COVID-19 on Depression Among Chinese Outbound Students Studying Online in China Amid the COVID-19 Pandemic Period: The Role of Resilience and Social Support

2021 ◽  
Vol 12 ◽  
Author(s):  
Yikang Chen ◽  
Yifan Liu ◽  
Yuxuan Zhang ◽  
Zheng Li ◽  
Tianshu Zhou
Keyword(s):  
Social Support ◽  
Online Survey ◽  
Potential Role ◽  
Mental States ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Moderating Effects ◽  
Positive Correlation ◽  
Online Mode

Objective: The present study focused on examining fear of the coronavirus disease 2019 (COVID-19) is correlated with depression and explored the potential role of resilience and social support on the association between fear of the COVID-19 (FoC) and depression among Chinese outbound students studying online in China amid the COVID-19 pandemic period.Methods: A total of 476 Chinese outbound students from different universities worldwide, currently studying via online mode in China, completed an online survey including measures on FoC, resilience, social support, and depression.Results: (1) Fear of the COVID-19 was positively correlated with depression and negatively correlated with resilience and social support. Both resilience and social support were negatively correlated with depression. Social support showed a positive correlation with resilience. (2) The effect of FoC on depression mainly occurred through two paths: the mediating effect of resilience and the moderating effect of resilience. However, the moderating effect of social support on the association between FoC and depression was not sustained in this study.Conclusion: This study indicated the mediating and moderating effects of resilience on the association between FoC and depression among Chinese outbound students studying online in China during the COVID-19 pandemic period. The current findings confirmed that resilience has significant implications in preventing negative mental states under the COVID-19 context among this particular group.

scholarly journals Data analytics competency and religiosity influence on external auditors’ performance in Malaysia

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 1133
Author(s):  
Nahariah Jaffar ◽  
Abdul Aziz Bin Ahmad ◽  
Noor Adwa Sulaiman
Keyword(s):  
Data Analytics ◽  
Technical Skills ◽  
Moderating Effect ◽  
Moderating Effects ◽  
Professional Expertise ◽  
External Auditors ◽  
The Relationship

Background - Data analytics can support the external auditors’ judgements. However, little is known about the external auditors’ data analytics competency. Likewise, role of religiosity in enhancing the external auditors’ performance is also inadequately investigated. This study examined: 1) the effects of data analytics competency on the external auditors’ performance, and 2) the moderating effects of religiosity on data analytics competency and external auditors’ performance relationship. Methods – Survey was conducted on 201 external auditors. Data analytics competency dimensions, namely, personal capabilities, professional expertise, technical skills, technologies and tools expertise were examined. Religiosity was measured by level and dimension (faith, virtue and optional). Results – Data analytics competency (personal capabilities) has a positive significant effect on the Muslim external auditors’ performance. However, data analytics competency does not affect the performance of non-Muslim external auditors. Level of religiosity has significant moderating effect on the relationship between data analytics competency (technologies and tools expertise) and Muslim external auditors’ performance. Nonetheless, level of religiosity does not moderate the relationship between data analytics competency and the performance of non-Muslim external auditors. Religiosity (virtue) has significant moderating effect on the relationship between data analytics competency (personal capabilities) and Muslim external auditors’ performance. Meanwhile, religiosity (faith) has significant moderating effect on the relationship between data analytics competency (technologies and tools expertise) and non-Muslim external auditors’ performance. Conclusion – This study demonstrates that data analytics competency and religiosity can influence the external auditors’ performance.

An Insight into Private Label Brands

2009 ◽  
Vol 34 (2) ◽  
pp. 259-273
Author(s):  
Sudhanshu Sekhar Kar ◽  
Rohit Prashar
Keyword(s):  
Market Share ◽  
Private Label ◽  
Retail Sector ◽  
Retail Market ◽  
Private Labels ◽  
Private Label Brands ◽  
Insight Into

The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands. These private label players are no longer seen as cheap me-too products. Rather they are increasingly seen as competitors to the established brands as they lure the random buyers and toss-ups to their fold. Hence it is no wonder that the private label players are playing an increasing role from day to day in the market. They offer less priced products, satisfy local tastes even sometimes their products are of superior quality as compared to established brands. This article therefore, tries to look into the role of private labels in retail market outlining their growth, market share, problems and perspectives.

scholarly journals Private Label Motivators and Product Category Association: An Empirical Study

2015 ◽  
Vol 14 (3) ◽  
pp. 1-14
Author(s):  
Ritu Srivastava
Keyword(s):  
Empirical Study ◽  
New Products ◽  
Product Category ◽  
Private Label ◽  
Private Labels ◽  
Indian Context ◽  
Retail Strategy ◽  
New Generation

Private labels are important contributors in a retail strategy, especially when the industry starts maturing and competition starts intensifying. While modern trade  penetration in India is still low, the proportionate private label growth is much higher owing to a new generation of  shoppers that is open to trying out new products and brands. It is thus important to understand the private label motivators in India and also to understand the role of product category in the private label decision. This  particular study aims at these two objectives in the Indian context.

scholarly journals The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates

2020 ◽  
Vol 20 (3) ◽  
pp. 53-60 ◽  
Author(s):  
Gabriel Cachón Rodríguez ◽  
◽  
Camilo Prado Román ◽  
Keyword(s):  
Online Survey ◽  
Education Institution ◽  
Moderating Effect ◽  
Organizational Crisis ◽  
Public Higher Education ◽  
Moderating Effects ◽  
The Relationship ◽  
The Empirical Analysis ◽  
Moderating Role

The aim of this study is to analyse the relationship between identification and loyalty in a public higher education institution in an institutional crisis context. In addition, the differences regarding the possible moderating effect that two of its main stakeholder categories can have on this relationship are studied, which are students and graduates. The information needed to conduct the empirical analysis was obtained from an online survey. Data processing was carried out using the PLS-SEM technique. The results show that in a context of institutional crisis, identification influences university loyalty positively and significantly. However, the existence of certain differences between the two stakeholder categories considered is detected, with the moderating effect being more intense in the group of students than in the group of graduates. It is a useful contribution as it is one of the first studies in which the proposed relationships are analysed in a context of organizational crisis and, in addition, it is concerned with investigating the possible existence of differences in the moderating role played by two fundamental stakeholder categories. This contribution becomes more significant when comparing the moderating effects by using two non-parametric methods (PLS-MGA and permutations), which compared to other techniques have significant advantages to examine the proposed relationship. Important practical implications arise from the results of this work, which can be particularly useful for managers of the type of organisations analysed.

Satisfying Customers Through Premium Private Labels

2020 ◽  
pp. 33-56
Author(s):  
Elisa Martinelli ◽  
Donata Tania Vergura
Keyword(s):  
Theoretical Model ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Private Label ◽  
Private Labels ◽  
Mediating Role ◽  
Grocery Retailing

Private labels (PLs) are continuously increasing their presence and evolving their role in the grocery retailing business. It is especially the premium tier, the so-called Premium Private Label (PPL), that shows the most interesting market share increase and prospect of growth. In this context, the chapter explores the role of PPLs in generating customer loyalty to the retailer. Specifically, a theoretical model in which the drivers of customer satisfaction to the PPL - namely: perceived PPL quality, assortment, access, and value - are engendering customer loyalty to the PPL and, through its mediating role, generating customer loyalty to the retailer is proposed and tested. The empirical research builds on a survey with a sample of 299 retail consumers. A structural equation model was performed to analyze the data. Results show that PPLs positively impact customer loyalty to the retailer through a causal relationship driven by PPL perceived quality and PPL value.

scholarly journals Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

2016 ◽  
Vol 11 (7) ◽  
pp. 223
Author(s):  
Jayakrishnan S. ◽  
Rekha D. Chikhalkar ◽  
Ranjan Chaudhuri
Keyword(s):  
Structural Equation ◽  
Consumer Preference ◽  
Private Label ◽  
Retail Sector ◽  
Store Brand ◽  
Store Brands ◽  
Private Labels ◽  
Shelf Space ◽  
Food Category

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

Formation of university scholars’ entrepreneurial intentions: Interaction between perceived desirability and perceived feasibility

2020 ◽  
Vol 48 (1) ◽  
pp. 1-13
Author(s):  
Wen Li ◽  
Yurong Zhang
Keyword(s):  
Significant Role ◽  
Moderating Effect ◽  
Entrepreneurial Intentions ◽  
Environmental Support ◽  
Academic Entrepreneurs ◽  
Event Model ◽  
Perceived Desirability ◽  
Practical Implications

Drawing on the entrepreneurial event model, we examined the role of perceived desirability and perceived feasibility and their interaction in university scholars' entrepreneurial intentions, with data from 252 Chinese academic entrepreneurs. Results showed that perceived feasibility only had a significant effect on scholars' entrepreneurial intentions formation. Further, the moderating effect of external environmental support brought about an interactive mechanism between perceived desirability and perceived feasibility: When perceived desirability was low, perceived feasibility played a more significant role in entrepreneurial intentions formation, and vice versa. Theoretical contributions and practical implications are discussed.

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