Effort justification for fun activities?: The effect of location-based mobile coupons using games

2020 ◽  
Vol 54 ◽  
pp. 102029 ◽  
Author(s):  
Hee Jin Kim ◽  
Hayeon Song
Keyword(s):  
Mobile Coupons

Consumers’ redemption behavior of recommended mobile coupons in social network sites

2019 ◽  
Vol 57 (9) ◽  
pp. 2477-2500 ◽  
Author(s):  
Qing Tang ◽  
Fen Liu ◽  
Shan Liu ◽  
Yunfeng Ma
Keyword(s):  
Social Network ◽  
Perceived Risk ◽  
Social Network Sites ◽  
Economic Benefits ◽  
Social Recommendation ◽  
Content Type ◽  
Coupon Redemption ◽  
Mobile Coupons ◽  
Key Drivers ◽  
Trust Propensity

Purpose The purpose of this paper is to explore the key factors that affect consumer redemption intention toward mobile coupons recommended in social network sites (SNS). Design/methodology/approach A research model that integrates recommendation trust, positive utilities, and negative utilities of coupon redemption is developed. With the important role of trust in social recommendation taken into consideration, the key drivers of recommendation trust were analyzed in the model. Data were collected from 210 users with mobile coupon recommendation experience in one of the largest SNS (i.e. WeChat) in China. The authors used partial least squares technique to analyze the model. Findings Recommendation trust and positive utilities (economic benefits and perceived enjoyment) positively affect the intention of mobile coupon redemption. Perceived risk, as a negative utility, negatively influences coupon redemption intention. In addition, swift trust (structure assurance, perceived similarity, trust propensity, and expertise of the recommender), knowledge-based trust (familiarity with the retailers), and emotion-based trust (social tie strength) are key drivers that promote recommendation trust. Originality/value While prior research investigated mobile coupon redemption behavior in which coupons were issued by merchants, limited research analyzed consumer responses toward mobile coupons in social recommendation. This study examines the effects of recommendation trust, positive utilities, and negative utilities on mobile coupon redemption in the context of social recommendation and recognizes the key drivers of recommendation trust.

Diffusing mobile coupons with social endorsing mechanism

2019 ◽  
Vol 117 ◽  
pp. 87-99 ◽  
Author(s):  
Yung-Ming Li ◽  
Jyh-Hwa Liou ◽  
Ching-Yuan Ni
Keyword(s):  
Mobile Coupons

scholarly journals To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth

2020 ◽  
Vol 13 (2) ◽  
pp. 127-138
Author(s):  
Christiana Yosevina Tercia ◽  
◽  
Thorsten Teicher ◽  
Keyword(s):  
Experimental Study ◽  
Word Of Mouth ◽  
Monetary Incentives ◽  
Related Activity ◽  
Mobile Coupons

This paper examines how consumers’ WOM-related activity can be steered by marketing measures. By conducting an experimental study using mobile coupons as a novel tool of word of mouth, we specifically investigate how monetary incentives foster senders’ decision in targeting particular receivers. Our results show that senders tend to share incentivized WOM with receivers deemed to be close to them when the amount of the incentive is unequal between sender and receiver, and information on the incentive is revealed to both sides. The different amount of incentive for senders and their receivers also leads senders to target receivers who are deal prone.

Mobile Commerce Applications and Adoption

2009 ◽  
pp. 1593-1601 ◽  
Author(s):  
Krassie Petrova
Keyword(s):  
Customer Service ◽  
Customer Value ◽  
Reference Model ◽  
Mobile Services ◽  
Mobile Commerce ◽  
Mobile Banking ◽  
High Penetration ◽  
Mobile Coupons ◽  
Schedule Change ◽  
Mobile Commerce Adoption

The potential advantages of mobile commerce applications have been discussed extensively in the recent literature, with many industries offering mobile services. Examples from the financial sector include instant funds transfer (mobile banking) and share trading (mobile brokerage). Commuter services such as sending schedule change alerts or using a mobile phone to pay for parking have become widespread. Applications based on the location of the user (e.g., offering mobile coupons to customers in the vicinity of a shop or a restaurant) are also being trialled (Barnes, 2002; Siau, Lim, & Shen, 2001; Varshney, Vetter, & Kalakota, 2000). Despite the potential benefits (for example, improved customer service) mobile commerce applications have not been widely adopted across business sectors. Mobile banking illustrates the point: initially, seen as the “killer application” of mobile commerce (Kannan, Chang, & Whinston, 2001), it has now been termed a “dead end” (Semrau & Kraiss, 2001). It has also been classified as an application which has not yet matured (Mallat, Rooi, & Tuunainen, 2004). However, innovative applications continue to emerge, for example, breaking news alerts (CNN, n.d.), and a mobile tutoring service (Butte, 2004). It has become important therefore to identify the determinants of mobile commerce adoption and the emerging adoption patterns. A significant number of results in this area have been reported in the literature. Recent examples include studies of mobile services adoption in areas characterized by relatively high penetration of mobile devices—such as Denmark (Constantiou, Damsgaard, & Knutsen, 2004), Singapore (Samtani, Leow, Lim, & Goh, 2004), and Finland (Carlsson, Hyvonen, Repo, & Walden, 2005). The identified drivers and inhibitors of mobile commerce adoption can be broadly classified as factors related to mobile infrastructure access, and factors relating to perceived consumer value. This article proposes a mobile commerce reference model which incorporates both infrastructure access and customer value and can be used to formulate research questions related to mobile commerce adoption. The remainder of the article is organized as follows: first, mobile commerce is defined and compared to electronic commerce. The next section introduces a mobile commerce reference model and discusses mobile commerce adoption. The article continues with a review of future trends and a brief conclusion.

Privacy on Mobile Coupons Booklets

2014 ◽  
pp. 325-344 ◽  
Author(s):  
M. Francisca Hinarejos ◽  
Andreu Pere Isern-Deyà ◽  
Josep-Lluís Ferrer-Gomila
Keyword(s):  
Mobile Coupons

Determinants of mobile coupon service adoption: assessment of gender difference

2014 ◽  
Vol 42 (5) ◽  
pp. 441-459 ◽  
Author(s):  
Young Ha ◽  
Hyunjoo Im
Keyword(s):  
Gender Differences ◽  
Online Survey ◽  
Relative Strength ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Personal Innovativeness ◽  
Service Adoption ◽  
Mobile Coupons ◽  
Online Sampling

Purpose – The purpose of this paper is to develop and empirically examine a comprehensive model describing the effects of perceived characteristics of mobile coupon services on attitudes and the effects of personal innovativeness and subjective norm (SN) on behavioral intention (BI) to use such services. Gender differences in the process of mobile coupon service adoption were also investigated. Design/methodology/approach – The online survey was distributed to US adult consumers (age 19 and over) recruited through an online sampling service company. A total of 657 useable responses were obtained. Findings – The results showed that in general, compatibility and enjoyment are stronger determinants of attitudes toward mobile coupon adoption than ease of use and usefulness of mobile coupon services. Innovativeness and SN showed strong effects on BI to use mobile coupon services. Furthermore, the results demonstrated gender differences in the relative strength of perceived characteristics that affect attitudes toward mobile coupon services. Enjoyment and usefulness of mobile coupons appear to be more important for females than males while perceived ease of use is a stronger determinant for males. Originality/value – The results of this study furthers understanding of the commercial use of mobile coupons by providing insights into the factors determining consumer adoption of such mobile services.

Consumers’ Psychological Responses to Mobile Coupons and the Comparison with Paper Coupons

2015 ◽  
Vol 44 (1) ◽  
pp. 27 ◽  
Author(s):  
Sung Min Jung ◽  
Seong Do Cho ◽  
Sang Hee Kim
Keyword(s):  
Psychological Responses ◽  
Mobile Coupons

scholarly journals Predicting Mobile Advertising Response Using Consumer Colocation Networks

2017 ◽  
Vol 81 (4) ◽  
pp. 109-126 ◽  
Author(s):  
Peter Pal Zubcsek ◽  
Zsolt Katona ◽  
Miklos Sarvary
Keyword(s):  
Social Ties ◽  
Dynamic Networks ◽  
Product Category ◽  
Smartphone Application ◽  
Mobile Advertising ◽  
Data Set ◽  
Advertising Industry ◽  
Product Categories ◽  
Mobile Coupons ◽  
Practical Implications

Building on results from economics and consumer behavior, the authors theorize that consumers’ movement patterns are informative of their product preferences, and this study proposes that marketers monetize this information using dynamic networks that capture colocation events (when consumers appear at the same place at approximately the same time). To support this theory, the authors study mobile advertising response in a panel of 217 subscribers. The data set spans three months during which participants were sent mobile coupons from retailers in various product categories through a smartphone application. The data contain coupon conversions, demographic and psychographic information, and information on the hourly GPS location of participants and on their social ties in the form of referrals. The authors find a significant positive relationship between colocated consumers’ response to coupons in the same product category. In addition, they show that incorporating consumers’ location information can increase the accuracy of predicting the most likely conversions by 19%. These findings have important practical implications for marketers engaging in the fast-growing location-based mobile advertising industry.

Sign in / Sign up

Export Citation Format

Share Document