Exploring the impact of chatbots on consumer sentiment and expectations in retail

2021 ◽  
Vol 63 ◽  
pp. 102718
Author(s):  
Anh D. Tran ◽  
Jason I. Pallant ◽  
Lester W. Johnson
Keyword(s):  
Consumer Sentiment ◽  
The Impact

scholarly journals Health Threats in the European Region and Their Economic Impact: Lessons for Ukraine

2020 ◽  
pp. 70-77
Author(s):  
Nataliia Letunovska ◽  
Anna Rosokhata ◽  
Saher Liudmyla ◽  
Valeriia Lazorenko
Keyword(s):  
Economic Impact ◽  
New Technologies ◽  
Welfare Economics ◽  
European Region ◽  
Negative Consequences ◽  
Consumer Sentiment ◽  
Global Trends ◽  
Economic Sphere ◽  
Degree Of Confidence ◽  
The Impact

The article considers various aspects of the impact of the COVID-19 pandemic on the economic sphere of the countries of the European region. They write about some specific approaches to the government's influence on leveling the negative consequences of the spread of the pandemic within countries. The authors conclude that COVID-19 hurts the level of trust in society and the degree of confidence in consumer sentiment. Simultaneously, unforeseen events such as COVID-19 stimulate the emergence and accelerated introduction of new technologies. It is further generalized that Ukraine must take into account all global trends in the implementation of economic measures, as well as follow the mainstream of technologies that are increasingly widespread in society, in particular the concept of welfare economics.

scholarly journals A NOTE ON THE IMPACT OF NEWS ON US HOUSEHOLD INFLATION EXPECTATIONS

2018 ◽  
Vol 24 (4) ◽  
pp. 995-1015 ◽  
Author(s):  
Ben Zhe Wang ◽  
Jeffrey Sheen ◽  
Stefan Trück ◽  
Shih-Kang Chao ◽  
Wolfgang Karl Härdle
Keyword(s):  
Monetary Policy ◽  
Lower Bound ◽  
Government Policy ◽  
Personal Characteristics ◽  
Inflation Expectations ◽  
Consumer Sentiment ◽  
Policy Effectiveness ◽  
Unemployment Rates ◽  
Asymmetric Impact ◽  
The Impact

Monthly disaggregated US data from 1978 to 2016 reveal that exposure to news on inflation and monetary policy helps to explain inflation expectations. This remains true when controlling for household personal characteristics, perceptions of government policy effectiveness, expectations of future interest and unemployment rates, and sentiment. We find an asymmetric impact of news on inflation and monetary policy after 1983, with news on rising inflation and easier monetary policy having a stronger effect in comparison to news on lowering inflation and tightening monetary policy. Our results indicate the impact on inflation expectations of monetary policy news manifested through consumer sentiment during the lower bound period.

scholarly journals CONSUMER SENTIMENT AND INDONESIA'S STOCK RETURNS

2020 ◽  
Vol 23 ◽  
pp. 1-12 ◽  
Author(s):  
Deepa Bannigidadmath
Keyword(s):  
Regression Model ◽  
Stock Returns ◽  
Structural Breaks ◽  
Equity Market ◽  
Consumer Sentiment ◽  
Excess Returns ◽  
Predictive Regression ◽  
The Impact

This paper examines whether consumer sentiment predicts the excess returns of theaggregate market and nine industries from the Indonesia equity market. We discoverevidence of predictability for three industries; however, the magnitude of predictabilityare heterogeneous. Some sectors are predictable during expansions, whereas others areonly predictable during recessions. There is no evidence of the reversal of the impact ofconsumer sentiment on stock returns. We conduct several robustness tests that include(i) estimating a predictive regression model with a feasible quasi-generalized leastsquares–based estimator and (ii) accounting for structural breaks. These tests confirmthe baseline results.

The influence of gender stereotyping and issue advocacy on consumer sentiment

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nina Sissel Lucka ◽  
Fabio Caldieraro ◽  
Marco Tulio Zanini
Keyword(s):  
Design Methodology ◽  
Gender Stereotyping ◽  
Behavioral Experiment ◽  
Consumer Sentiment ◽  
Content Type ◽  
Desirable Outcome ◽  
Negative Effect ◽  
Issue Advocacy ◽  
The Impact ◽  
Practical Implications

PurposeThis study explores the effect of gender stereotyping and issue advocacy on consumer sentiment toward advertising and brands.Design/methodology/approachDrawing from the literature, the study hypothesizes about the impact of gender stereotyping and consumer advocacy on consumer sentiment. A behavioral experiment tests the hypotheses and provides support for the main conclusions.FindingsResults indicate that issue advocacy can cancel the negative effect of traditional female stereotyping. The results also show that demographics are not necessarily the reason why a person favors or condemns stereotyping and advertising; on the contrary, any reaction is far more linked to personal disposition.Practical implicationsThe findings of this research have implications for marketing and advertising practice. While the use of issue advocacy is currently trending up, there is still a lack of understanding about its effect on consumers. Gender stereotyping is also being frequently used, but has caused huge backlashes in recent ad campaigns. Marketing and advertising managers can use insights from this research to shape advertising messages that use these two stimuli in order to enable a brand to better connect with its audience and achieve a more desirable outcome.Originality/valueThe paper contributes to the academic discussion about the effectiveness of using gender stereotyping and issue advocacy to drive advertising outcomes. It challenges the idea that the combination of these two advertising approaches is either detrimental or beneficial to the brand.

Sign in / Sign up

Export Citation Format

Share Document