Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing

Experimental Analysis of Predecision Information Seeking

Journal of Marketing Research ◽

10.1177/002224376900600208 ◽

1969 ◽

Vol 6 (2) ◽

pp. 192-197 ◽

Cited By ~ 11

Author(s):

John E. Swan

Keyword(s):

Experimental Analysis ◽

Consumer Choice ◽

Information Seeking ◽

Choice Experiment ◽

Optimal Choice ◽

Brand Information

A simulated consumer choice experiment showed that where the same brands appeared across a set of trials, prechoice information seeking declined as the subjects evidently learned to choose by brand. Information seeking was also lower for satisfactory, as compared with optimal, choice.

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Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy

Renewable Agriculture and Food Systems ◽

10.1017/s1742170512000026 ◽

2012 ◽

Vol 28 (1) ◽

pp. 70-79 ◽

Cited By ~ 48

Author(s):

R. Zanoli ◽

R. Scarpa ◽

F. Napolitano ◽

E. Piasentier ◽

S. Naspetti ◽

...

Keyword(s):

Consumer Choice ◽

Choice Experiment ◽

Consumer Preferences ◽

Organic Production ◽

Food Miles ◽

Biodiversity Preservation ◽

Related Quality ◽

Level Of Knowledge ◽

Beef Prices ◽

Organic Meat

AbstractThis paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, which is not yet sold in Italy, is well below current conventional beef prices. Organic beef is attractive to consumers because it is associated with higher animal welfare standards and environment-related issues (food miles and biodiversity preservation). No differences are found in marginal WTP estimates by gender, age, education, being a parent or having a higher level of knowledge about organic production. Ethical/environmental issues (credence cues) appear to be more relevant in explaining variation in WTP for organic beef than ordinary product characteristics (search cues).

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Evaluation of Corporate Social Responsibility by Consumers: Use of Organic Material and Long Working Hours of Employees

Sustainability ◽

10.3390/su11195219 ◽

2019 ◽

Vol 11 (19) ◽

pp. 5219

Author(s):

Makiko Nakano

Keyword(s):

Consumer Choice ◽

Choice Experiment ◽

Working Hours ◽

Environmental Issues ◽

Preference Heterogeneity ◽

Long Working Hours ◽

The Difference ◽

Japanese Yen ◽

Corporate Social ◽

Organically Grown

Many previous studies on consumer choice have examined consumers’ willingness to pay (WTP) for attributes related to environmental issues. In Japan, long working hours have caused many problems, including death through overwork. However, to the best of the author’s knowledge, there are no previous studies examining WTP for the attribute related to long working hours in Japan. Therefore, this study aims to examine whether consumers prefer products without involving employees’ working long hours and to demonstrate the difference in WTP between the attribute of environmental issues (the product is made from organically grown raw cotton) and the attribute of long working hours in order to reveal Japanese consumers’ preference. The research methodology is a choice experiment using a questionnaire survey in Japan. The results indicate that the use of organically grown raw cotton can increase the WTP by JPY (Japanese yen) 121 on average. When an overworked employee who works more than 80 h of overtime per month is present, the WTP decreases by JPY 230 on average. The contribution of this study is to reveal WTP and show that consumers are interested in employees’ working hours in addition to the environmental issue. Preference heterogeneity is also examined.

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Identifying Drivers of Genetically Modified Seafood Demand: Evidence from a Choice Experiment

Sustainability ◽

10.3390/su11143934 ◽

2019 ◽

Vol 11 (14) ◽

pp. 3934

Author(s):

Michael J. Weir ◽

Thomas W. Sproul

Keyword(s):

Consumer Choice ◽

Choice Experiment ◽

Risk Perceptions ◽

Ambiguity Aversion ◽

Mixed Logit ◽

The United States ◽

Environmental Risks ◽

Potential Health ◽

Subjective Knowledge ◽

Gm Technology

The aquaculture industry has expanded to fill the gap between plateauing wild seafood supply and growing consumer seafood demand. The use of genetic modification (GM) technology has been proposed to address sustainability concerns associated with current aquaculture practices, but GM seafood has proved controversial among both industry stakeholders and producers, especially with forthcoming GM disclosure requirements for food products in the United States. We conduct a choice experiment eliciting willingness-to-pay for salmon fillets with varying characteristics, including GM technology and GM feed. We then develop a predictive model of consumer choice using LASSO (least absolute shrinkage and selection operator)-regularization applied to a mixed logit, incorporating risk perception, ambiguity preference, and other behavioral measures as potential predictors. Our findings show that health and environmental risk perceptions, confidence and concern about potential health and environmental risks, subjective knowledge, and ambiguity aversion in the domain of GM foods are all significant predictors of salmon fillet choice. These results have important implications for marketing of foods utilizing novel food technologies. In particular, people familiar with GM technology are more likely to be open to consuming GM seafood or GM-fed seafood, and effective information interventions for consumers will include details about health and environmental risks associated with GM seafood.

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How to Improve Food Quality in the Domestic Market: The Role of “Same Line Same Standard Same Quality”—Evidence from a Consumer Choice Experiment in China

Sustainability ◽

10.3390/su13105709 ◽

2021 ◽

Vol 13 (10) ◽

pp. 5709

Author(s):

Lin Bai ◽

Zhanguo Zhu ◽

Tong Zhang

Keyword(s):

Food Quality ◽

Consumer Choice ◽

Choice Experiment ◽

Consumer Preferences ◽

Domestic Market ◽

Substitution Effects ◽

Chinese Government ◽

Target Market ◽

Organic Certification ◽

High Level

Consumers are increasingly concerned about food quality. The “Same line Same standard Same quality” (Santong) program has been implemented to improve food quality in the Chinese domestic market. The Santong program means that exporters are encouraged to produce goods on the same production line, following the same standards and the same quality requirements for both the export target market and the domestic market. Using data collected from an online choice experiment on tomatoes, we examine Chinese consumer preferences and their willingness to pay (WTP) for the Santong claim, export target market quality and organic certification. Three types of export target market, indicating different technical regulations and standards, are considered. Our results show that consumers are willing to pay for the Santong quality claim and for export goods with a target market of “EU”. Furthermore, we also identify the substitution effects between the Santong claim and organic certification. The results of our study provide solutions for both Chinese exporters and the Chinese government to meet the need for a high level of food quality accompanied by domestic consumption upgrade, and achieve the transformation from export to domestic sales. Our results may also provide solutions for other emerging economies, where governments raise the level of food quality in domestic markets and support the domestic sales of exporters after the shock of the coronavirus (COVID-19) pandemic in 2019.

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