Experimental Analysis of Predecision Information Seeking

1969 ◽  
Vol 6 (2) ◽  
pp. 192-197 ◽  
Author(s):  
John E. Swan
Keyword(s):  
Experimental Analysis ◽  
Consumer Choice ◽  
Information Seeking ◽  
Choice Experiment ◽  
Optimal Choice ◽  
Brand Information

A simulated consumer choice experiment showed that where the same brands appeared across a set of trials, prechoice information seeking declined as the subjects evidently learned to choose by brand. Information seeking was also lower for satisfactory, as compared with optimal, choice.

An experimental analysis of the impact of campaign polls on electoral information seeking

2015 ◽  
Vol 40 ◽  
pp. 146-157 ◽  
Author(s):  
Jason Roy ◽  
Shane P. Singh ◽  
Patrick Fournier ◽  
Blake Andrew
Keyword(s):  
Experimental Analysis ◽  
Information Seeking ◽  
The Impact

scholarly journals Response threshold variance as a basis of collective rationality

2017 ◽  
Vol 4 (4) ◽  
pp. 170097 ◽  
Author(s):  
Tatsuhiro Yamamoto ◽  
Eisuke Hasegawa
Keyword(s):  
Decision Maker ◽  
Choice Experiment ◽  
Swarm Robotics ◽  
Basic Mechanism ◽  
Optimal Choice ◽  
Collective Decision ◽  
Response Threshold ◽  
Collective Rationality ◽  
Graded Responses ◽  
Graded Response

Determining the optimal choice among multiple options is necessary in various situations, and the collective rationality of groups has recently become a major topic of interest. Social insects are thought to make such optimal choices by collecting individuals' responses relating to an option's value (=a quality-graded response). However, this behaviour cannot explain the collective rationality of brains because neurons can make only ‘yes/no’ responses on the basis of the response threshold. Here, we elucidate the basic mechanism underlying the collective rationality of such simple units and show that an ant species uses this mechanism. A larger number of units respond ‘yes’ to the best option available to a collective decision-maker using only the yes/no mechanism; thus, the best option is always selected by majority decision. Colonies of the ant Myrmica kotokui preferred the better option in a binary choice experiment. The preference of a colony was demonstrated by the workers, which exhibited variable thresholds between two options' qualities. Our results demonstrate how a collective decision-maker comprising simple yes/no judgement units achieves collective rationality without using quality-graded responses. This mechanism has broad applicability to collective decision-making in brain neurons, swarm robotics and human societies.

Is Familiarity a Moderator of Brand/Country Alliances? One More Look

2014 ◽  
Vol 2 (2) ◽  
pp. 61-77 ◽  
Author(s):  
Tore Kristensen ◽  
Gorm Gabrielsen ◽  
Eugene D. Jaffe
Keyword(s):  
Consumer Choice ◽  
Country Of Origin ◽  
Product Attributes ◽  
Choice Behaviour ◽  
Brand Alliances ◽  
Consumer Evaluation ◽  
Intrinsic Cues ◽  
Brand Familiarity ◽  
Country Brand ◽  
Brand Information

Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their evaluations, whereas moderately familiar consumers used intrinsic cues (product attributes) in evaluating products. The question of whether familiarity moderates the country-of-origin (COO) effect is a valid one. In this present paper, we attempt to provide additional evidence as to how familiarity with products, brands and countries moderates consumer evaluation of brand/country alliances. Specifically, we concentrate on the brand leveraging process identified by Keller (2003) applied to the effect of familiarity on country/brand alliances. 

Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in Italy

2012 ◽  
Vol 28 (1) ◽  
pp. 70-79 ◽  
Author(s):  
R. Zanoli ◽  
R. Scarpa ◽  
F. Napolitano ◽  
E. Piasentier ◽  
S. Naspetti ◽  
...  
Keyword(s):  
Consumer Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Organic Production ◽  
Food Miles ◽  
Biodiversity Preservation ◽  
Related Quality ◽  
Level Of Knowledge ◽  
Beef Prices ◽  
Organic Meat

AbstractThis paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, which is not yet sold in Italy, is well below current conventional beef prices. Organic beef is attractive to consumers because it is associated with higher animal welfare standards and environment-related issues (food miles and biodiversity preservation). No differences are found in marginal WTP estimates by gender, age, education, being a parent or having a higher level of knowledge about organic production. Ethical/environmental issues (credence cues) appear to be more relevant in explaining variation in WTP for organic beef than ordinary product characteristics (search cues).

Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing

Meat Science ◽  
2016 ◽  
Vol 121 ◽  
pp. 317-323 ◽  
Author(s):  
David L. Ortega ◽  
Soo Jeong Hong ◽  
H. Holly Wang ◽  
Laping Wu
Keyword(s):  
Emerging Markets ◽  
Consumer Choice ◽  
Choice Experiment

scholarly journals Evaluation of Corporate Social Responsibility by Consumers: Use of Organic Material and Long Working Hours of Employees

2019 ◽  
Vol 11 (19) ◽  
pp. 5219
Author(s):  
Makiko Nakano
Keyword(s):  
Consumer Choice ◽  
Choice Experiment ◽  
Working Hours ◽  
Environmental Issues ◽  
Preference Heterogeneity ◽  
Long Working Hours ◽  
The Difference ◽  
Japanese Yen ◽  
Corporate Social ◽  
Organically Grown

Many previous studies on consumer choice have examined consumers’ willingness to pay (WTP) for attributes related to environmental issues. In Japan, long working hours have caused many problems, including death through overwork. However, to the best of the author’s knowledge, there are no previous studies examining WTP for the attribute related to long working hours in Japan. Therefore, this study aims to examine whether consumers prefer products without involving employees’ working long hours and to demonstrate the difference in WTP between the attribute of environmental issues (the product is made from organically grown raw cotton) and the attribute of long working hours in order to reveal Japanese consumers’ preference. The research methodology is a choice experiment using a questionnaire survey in Japan. The results indicate that the use of organically grown raw cotton can increase the WTP by JPY (Japanese yen) 121 on average. When an overworked employee who works more than 80 h of overtime per month is present, the WTP decreases by JPY 230 on average. The contribution of this study is to reveal WTP and show that consumers are interested in employees’ working hours in addition to the environmental issue. Preference heterogeneity is also examined.

scholarly journals Identifying Drivers of Genetically Modified Seafood Demand: Evidence from a Choice Experiment

2019 ◽  
Vol 11 (14) ◽  
pp. 3934
Author(s):  
Michael J. Weir ◽  
Thomas W. Sproul
Keyword(s):  
Consumer Choice ◽  
Choice Experiment ◽  
Risk Perceptions ◽  
Ambiguity Aversion ◽  
Mixed Logit ◽  
The United States ◽  
Environmental Risks ◽  
Potential Health ◽  
Subjective Knowledge ◽  
Gm Technology

The aquaculture industry has expanded to fill the gap between plateauing wild seafood supply and growing consumer seafood demand. The use of genetic modification (GM) technology has been proposed to address sustainability concerns associated with current aquaculture practices, but GM seafood has proved controversial among both industry stakeholders and producers, especially with forthcoming GM disclosure requirements for food products in the United States. We conduct a choice experiment eliciting willingness-to-pay for salmon fillets with varying characteristics, including GM technology and GM feed. We then develop a predictive model of consumer choice using LASSO (least absolute shrinkage and selection operator)-regularization applied to a mixed logit, incorporating risk perception, ambiguity preference, and other behavioral measures as potential predictors. Our findings show that health and environmental risk perceptions, confidence and concern about potential health and environmental risks, subjective knowledge, and ambiguity aversion in the domain of GM foods are all significant predictors of salmon fillet choice. These results have important implications for marketing of foods utilizing novel food technologies. In particular, people familiar with GM technology are more likely to be open to consuming GM seafood or GM-fed seafood, and effective information interventions for consumers will include details about health and environmental risks associated with GM seafood.

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