Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presence

2020 ◽  
Vol 51 ◽  
pp. 101406 ◽  
Author(s):  
Taeyeon Kim ◽  
Yongjun Sung ◽  
Jang Ho Moon
2019 ◽  
Vol 38 (3) ◽  
pp. 181-199
Author(s):  
Hai-Zhen Wang ◽  
Ting-Ting Yang ◽  
James Gaskin ◽  
Jin-Liang Wang

Introduction: The relationship between Social Networking Site (SNS) usage and depressive symptoms is a growing concern among mental health researchers and practitioners. The purpose of this study was to better understand the mechanism and context under which SNS use affects depressive symptoms. Method: We did this by examining envy as a mediator of the relationship between passive SNS usage and depression over time, with life satisfaction as a moderator of this mediation effect. The sample included 266 college students, who completed the surveys in two waves. Results: The results showed that envy fully mediated the association between passive SNS usage and depression. This indirect relationship was moderated by level of life satisfaction. Specifically, and unexpectedly, among individuals with higher levels of life satisfaction, more frequent passive SNS use was related to increased envy, which, in turn, was associated with increased depressive symptoms. However, this indirect relationship was non-significant for those with lower levels of life satisfaction. Discussion: Thus, the potential of passive SNS use to increase depressive symptoms through envy among individuals with high life satisfaction should be considered when mental health practitioners design interventions.


2019 ◽  
Vol 13 ◽  
Author(s):  
Yuan Li ◽  
Chong Yao ◽  
Siyao Zeng ◽  
Xinye Wang ◽  
Tianjiao Lu ◽  
...  

AbstractThe main aim of this study was to explore the mediating role of learning engagement on the relationship between social networking site (SNS) addiction and academic achievement among 406 university students. The Social Networking Site Addiction Scale, Utrecht Work Engagement Scale for Students, and Chinese Students Academic Achievement Scale were used to evaluate students’ SNS addiction, learning engagement, and academic achievement. Correlation analysis indicated that SNS addiction, learning engagement, and academic achievement were significantly correlated with each other. The causal steps regression and bootstrap analysis show that learning engagement mediated the relationship between SNS addiction and academic achievement. Implications for research and instructions for how to improve university students’ academic achievement are discussed.


2020 ◽  
pp. 082957352096327
Author(s):  
Seon-Jeong Kim ◽  
Young-Jin Lim

The present research was carried out to clarify relationships between peer pressure, social networking site (SNS) addiction, and SNS-use motives in Korean adolescents. Adolescent SNS users ( N = 300, 52.70% female) completed self-report measures of peer pressure, SNS addiction, and SNS-use motives. Findings indicated that adolescents reporting more peer pressure had higher levels of SNS addiction. Moreover, the relationship between peer pressure and SNS addiction was mediated by coping and social-conformity use motives. Results are discussed in terms of implications for prevention and intervention, for adolescents facing peer pressure.


2020 ◽  
Vol 11 ◽  
Author(s):  
Pengcheng Wang ◽  
Li Lei ◽  
Guoliang Yu ◽  
Biao Li

Recent research indicates that social networking site (SNS) addiction is positively associated with materialism. However, little attention has been paid to the potential mechanisms in this relationship. This study tested the mediating role of depression and the moderating role of need to belong (NTB) in the relationships between SNS addiction and adolescents’ materialism. This research model was tested among 733 adolescents in China (mean age = 16.79 years, SD = 0.91). The findings indicated that both SNS addiction and NTB were positively related to adolescents’ materialism. Mediation analyses showed that depression mediated the association between SNS addiction and adolescents’ materialism. Moderated mediation indicated that the effect of SNS addiction on materialism and the effect of SNS addiction on depression were exacerbated by NTB. This study can advance our understanding of how SNS could contribute to adolescents’ materialism in this digital society.


2021 ◽  
Vol 12 ◽  
Author(s):  
Xiaoyuan Chu ◽  
Shutian Ji ◽  
Xingchao Wang ◽  
Jingyue Yu ◽  
Yuxin Chen ◽  
...  

A growing body of research has pinpointed the consequences as well as mechanisms of phubbing. However, few studies have explored the relationship between peer phubbing and social networking site addiction. Based on the self-determination theory, the exclusion theory of anxiety, the social compensation model, and the reserve capacity model, the present study examined whether peer phubbing was positively related to social networking site addiction among undergraduates, whether social anxiety mediated the relationship, and whether this mediating process was moderated by family financial difficulty. Our theoretical model was tested using the data collected from 1,401 Chinese undergraduates (Mage = 18.83 years, standard deviation = 0.93). The participants completed anonymous questionnaires that assessed their peer phubbing, social anxiety, social networking site addiction, and family financial difficulty. The correlation analysis indicated that peer phubbing was positively associated with social networking site addiction. The testing for moderated mediation further revealed that social anxiety partially mediated the association between peer phubbing and social networking site addiction, with family financial difficulty moderating the first stage. To be specific, the indirect association between peer phubbing and social networking site addiction via social anxiety was stronger for undergraduates in high family financial difficulty. The results from this study extend research on the potential consequences of phubbing as well as highlight the significance of uncovering the underlying mechanisms.


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