Beyond the Privacy Paradox: The Moderating Effect of Online Privacy Concerns on Online Service Use Behavior

2021 ◽  
pp. 101715
Author(s):  
Changki Jang ◽  
WookJoon Sung
Keyword(s):  
Service Use ◽  
Moderating Effect ◽  
Online Privacy ◽  
Online Service ◽  
Privacy Concerns ◽  
Privacy Paradox ◽  
Use Behavior

scholarly journals A longitudinal analysis of the privacy paradox

2021 ◽  
pp. 146144482110163
Author(s):  
Tobias Dienlin ◽  
Philipp K Masur ◽  
Sabine Trepte
Keyword(s):  
Information Sharing ◽  
Personal Information ◽  
Online Privacy ◽  
German Population ◽  
Long Term Effects ◽  
Negative Attitudes ◽  
Privacy Concerns ◽  
Panel Model ◽  
Privacy Paradox

The privacy paradox states that people’s concerns about online privacy are unrelated to their online sharing of personal information. On the basis of a representative sample of the German population, which includes 1,403 respondents interviewed at three waves separated by 6 months, we investigate the privacy paradox from a longitudinal perspective. Using a cross-lagged panel model with random intercepts, we differentiate between-person relations from within-person effects. Results revealed that people who were more concerned about their online privacy than others also shared slightly less personal information and had substantially more negative attitudes toward information sharing (between-person level). People who were more concerned than usual also shared slightly less information than usual (within-person level). We found no long-term effects of privacy concerns on information sharing or attitudes 6 months later. The results provide further evidence against the privacy paradox, but more research is needed to better understand potential causal relations.

scholarly journals A Longitudinal Analysis of the Privacy Paradox

2019 ◽  
Author(s):  
Tobias Dienlin ◽  
Philipp K. Masur ◽  
Sabine Trepte
Keyword(s):  
Information Sharing ◽  
Personal Information ◽  
Online Privacy ◽  
German Population ◽  
Long Term Effects ◽  
Negative Attitudes ◽  
Privacy Concerns ◽  
Panel Model ◽  
Privacy Paradox

The privacy paradox states that people’s concerns about online privacy are unrelated to their online sharing of personal information. On the basis of a representative sample of the German population, which includes 1403 respondents who were interviewed at three waves separated by 6 months, we investigate the privacy paradox from a longitudinal perspective. Using a cross-lagged panel model with random intercepts, we differentiate between-person relations from within-person effects. Results revealed that people who were more concerned about their online privacy than others also shared slightly less personal information and had substantially more negative attitudes toward information sharing (between-person level). People who were more concerned than usual also shared slightly less information than usual (within-person level). We found no long-term effects of privacy concerns on information sharing or attitudes 6 months later. The results provide further evidence against the privacy paradox, but more research is needed to better understand the variables’ potential causal relations.

scholarly journals Taiwanese university students’ smartphone use and the privacy paradox

Comunicar ◽  
2019 ◽  
Vol 27 (60) ◽  
pp. 61-70
Author(s):  
Yi-Ning Katherine-Chen ◽  
Chia-Ho Ryan-Wen
Keyword(s):  
University Students ◽  
Personal Control ◽  
Smart Devices ◽  
Privacy Management ◽  
Privacy Concern ◽  
Wireless Internet ◽  
Privacy Concerns ◽  
Internet Privacy ◽  
Privacy Paradox ◽  
Protective Behaviours

With the prevalence of smart devices and wireless Internet, privacy has become a pivotal matter in governmental, academic, and technological fields. Our study aims to understand Taiwanese university students’ privacy concerns and protective behaviours in relation to online targeting ads and their habitual smartphone usage. Surveying 810 valid subjects, our results first propose that ad relevance has direct bearing on attention to ads. Second, ad relevance inversely correlates with privacy concerns (i.e. descending personal control and surging corporate power) and protective behaviours (self-filtering and ad evasion). Third and finally, neither privacy concerns nor protective behaviours have a negative bearing on habitual smartphone usage. Opposite to previous research, our study concludes that Taiwanese college students exhibit zero privacy paradox, owing to no signs of privacy concern incited by mobile targeting ads, no evidence of significant protective behaviours, and no decreasing habitual smartphone usage out of privacy concern and protection. Our findings indicate Taiwanese university students’ shaky awareness of potential risks and crises from exposure to vulnerable online privacy management. To deal with this, we suggest educating youths’ understandings of digital jeopardy by experts is urgently needed more so than just technical tutorials of privacy settings. Con la prevalencia de dispositivos inteligentes e Internet inalámbrico, la privacidad se ha convertido en un tema esencial en materias gubernamentales, académicas y tecnológicas. Nuestro estudio se dedica específicamente a entender las preocupaciones de los estudiantes universitarios taiwaneses en privacidad y comportamientos protectores en relación con la publicidad online y el uso habitual de teléfonos inteligentes. Con 810 muestras válidas encuestadas, nuestros resultados revelan que: 1) La relevancia de la publicidad tiene un efecto directo en su atención; 2) Está asociada inversamente a las preocupaciones de privacidad (por ejemplo, control personal descendiente y poder corporativo ascendiente) y comportamientos protectores (evasión de anuncios y autocensura); 3) La preocupación por ña privacidad ni los comportamientos protectores tuvieron efecto negativo en el uso habitual de los smartphones. Nuestro estudio concluye que no hay paradojas de la privacidad halladas en estos jóvenes taiwaneses debido a cambios en su preocupación por la privacidad, generada por la publicidad personalizada en su móvil. Ello evidencia un cambio significativo en los comportamientos protectores. En suma, estos universitarios taiwaneses tienen una débil apreciación de los riesgos potenciales y crisis a los que una vulnerable gestión de la privacidad online les podría exponer. Para abordarlo, una educación que cultive la comprensión de los peligros digitales para los jóvenes es muy recomendable y requiere urgentemente tutoriales técnicos sobre privacidad.

Online Privacy Concerns Scale

2012 ◽  
Author(s):  
Edith G. Smit ◽  
Guda Van Noort ◽  
Hilde A.M. Voorveld
Keyword(s):  
Online Privacy ◽  
Privacy Concerns

Internet Safety

2012 ◽  
pp. 960-975
Author(s):  
Yuriko Sasaki ◽  
Jon Hobbs
Keyword(s):  
Sexual Offenders ◽  
Privacy Protection ◽  
Online Communication ◽  
Well Being ◽  
Online Privacy ◽  
Sexual Content ◽  
Internet Safety ◽  
Privacy Concerns ◽  
Online Pornography ◽  
Internet Harassment

Internet safety has become a great concern in daily life. This entry provides information about Internet safety in terms of: (1) psychological well-being; (2) online privacy; (3) cyberbullying; and (4) exposure to sexual content. As part of the narrative, the authors discuss problematic Internet use, online communication and psychological factors, breaches of online privacy, privacy concerns, privacy protection behaviors (online privacy), cyberbullying (Internet harassment), online pornography, and sexual offenders. For each topic, the authords identify factors that are related to Internet safety and the potential for harm in online and offline contexts.

Responses to Online Privacy Risks

2012 ◽  
pp. 900-910
Author(s):  
Hichang Cho
Keyword(s):  
Intellectual History ◽  
Current Knowledge ◽  
Empirical Studies ◽  
Online Privacy ◽  
Future Research ◽  
Privacy Concerns ◽  
Literature Reviews ◽  
Use Of The Internet ◽  
Privacy Risks ◽  
Self Protection

The increasing use of the Internet and the development of more sophisticated data-mining and surveillance techniques have led to growing levels of public concern about online privacy. This chapter reviews the intellectual history and current knowledge of online privacy risks. It discusses some foundational studies of privacy research. This is followed by literature reviews of empirical studies of online privacy risks. Specifically, this chapter focuses on perceptual and behavioral responses to online privacy risks, such as online privacy concerns, risk perception and optimistic bias, and self-protection behavior. It concludes with implications and directions for future research.

Online Privacy

2005 ◽  
pp. 200-225 ◽  
Author(s):  
Pushkala Raman ◽  
Kartik Pashupati
Keyword(s):  
Coping Strategies ◽  
Internet Usage ◽  
Online Privacy ◽  
Theory Approach ◽  
Privacy Concerns ◽  
Technological Competence ◽  
Gender And Age ◽  
And Coping ◽  
Grounded Theory Approach ◽  
Privacy Invasion

The primary research objectives of this chapter are to: (a) investigate consumer attitudes to the invasion of online privacy, and (b) discover coping strategies used by consumers when they are online. Using a grounded theory approach, a framework of how consumers deal with online privacy concerns was developed from the analysis of six focus groups across gender and age segments. The framework suggests that people differ in their level of self-perceived technological competence (SPTC), which in turn determines their level of concern and coping strategies used. We define SPTC as a subjective self-rating of how much individuals know about technology, and how comfortable they feel with it. The level of SPTC appears to differentiate the online behaviors and privacy concerns of consumers. People with low levels of SPTC tend to be more concerned about privacy invasion, feel more comfortable with offline interactions, reduce their Internet usage, and seek regulatory solutions to privacy invasion threats. People with higher levels of SPTC are more willing to accept the risks of being online, and tend to be cautious in their online dealings without foregoing the benefits of the Internet. This group is also more likely to know about and use features such as security locks, and Internet seals of approval.

Privacy or Performance Matters on the Internet

2009 ◽  
pp. 214-239
Author(s):  
Chiung-wen ("Julia") Hsu
Keyword(s):  
Uses And Gratifications ◽  
A Priori ◽  
Theoretical Framework ◽  
Online Privacy ◽  
The Internet ◽  
Privacy Concerns ◽  
Photo Album ◽  
Technology Platforms ◽  
Research Designs

This chapter introduces a situational paradigm as a means of studying online privacy. It argues that data subjects are not always opponent to data users. They judge contexts before disclosing information. This chapter proves it by examining online privacy concerns and practices with two contexts: technology platforms and users’ motivations. It explores gratifications of online photo album users in Taiwan, and finds the distinctive “staging” phenomenon under the theory of uses and gratifications, and a priori theoretical framework, the spectacle/performance paradigm. The users with “diffused audience” gratifications are concerned less about privacy but not disclose more of their information. Furthermore, it finds that users act differently in diverse platforms, implying that studying Internet as a whole is problematic. The author proposes that studying online privacy through the use of a situational paradigm will help better research designs for studying privacy, and assist in understanding of users’ behaviors among technology platforms.

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