The impact of latent topic valence of online reviews on purchase intention for the accommodation industry

2021 ◽  
Vol 40 ◽  
pp. 100903
Author(s):  
Youngseok Sim ◽  
Seul Ki Lee ◽  
Ian Sutherland
Keyword(s):  
Purchase Intention ◽  
Online Reviews ◽  
Latent Topic ◽  
The Impact

scholarly journals CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

2017 ◽  
Vol 10 (7) ◽  
pp. 56 ◽  
Author(s):  
Patrizia Grifoni ◽  
Fernando Ferri ◽  
Tiziana Guzzo
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Online Reviews ◽  
Online Information ◽  
Perceived Credibility ◽  
Product Service ◽  
Fake Reviews ◽  
The Impact ◽  
The Web

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

scholarly journals Research Progress of Online Review Content Based on Interpretation Level Theory

2021 ◽  
Vol 251 ◽  
pp. 03092
Author(s):  
Xu Yaping ◽  
Liang Qingyu
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Information Dissemination ◽  
Online Reviews ◽  
Review Literature ◽  
Research Progress ◽  
Online Review ◽  
Future Research ◽  
The Impact ◽  
Important Basis

Online reviews have become the main method of information dissemination, an important factor in consumer purchase decisions, and an important basis for merchants to improve their services. It has attracted the attention of scholars. The application of explanation level theory in consumer behavior research has begun to show an increasing trend. After sorting out the existing literature, it is found that the online review literature based on the interpretation level theory mainly studies the impact on consumers’ purchase intention from the three perspectives of reviewers, review content and review readers. Among them, the content of comments is mostly discussed in terms of comment type and information quality, but it has not been systematically summarized. Using the literature review method, based on the interpretation level theory, the review type, information quality, interpretation type and perceived similarity are analyzed from the perspective of review content, and the existing literature is sorted in order to provide references for future research.

The impact research of online reviews’ sentiment polarity presentation on consumer purchase decision

2017 ◽  
Vol 30 (3) ◽  
pp. 522-541 ◽  
Author(s):  
Qi Wang ◽  
Lin Wang ◽  
Xiaohang Zhang ◽  
Yunxia Mao ◽  
Peng Wang
Keyword(s):  
Decision Making ◽  
Interaction Effect ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Reviews ◽  
Mediation Effect ◽  
Significant Interaction Effect ◽  
Content Type ◽  
Main Effect ◽  
The Impact

Purpose Because online shopping is risky, there is a strong need to develop better presentation of online reviews, which may reduce the perceived risk and create more pleasurable shopping experiences. To test the impact of online reviews’ sentiment polarity presentation, the purpose of this paper is to adopt a scenario experiment to study consumers’ decision-making process under the two scenarios of mixed presentation and classified presentation of online reviews collected from Jingdong.com in China: focusing on the comparative analysis on the differences of the consumers’ perceived risk, purchase intention and purchase delay, and further studying the interaction effect of involvement and online reviews’ sentiment polarity presentation. Design/methodology/approach This paper employed a 2×2 factorial experiment to test the hypothesis. The experimental design is divided into four groups: 2 (online reviews’ sentiment polarity presentation: mixed presentation vs classified presentation) × 2 (involvement: low vs high), each of which contains 90 samples. Through the data analysis, the main effect, mediation effect and moderating effect were examined. Findings The results show that compared with mixed presentation, classified presentation can reduce purchase intention and increase purchase delay due to the existence of loss aversion and availability heuristic. Furthermore, the paper also confirms that there is a significant interaction effect between involvement and online reviews’ sentiment polarity presentation. Originality/value The existing research pays less attention to the impact of online reviews presentation on consumers’ decision making, especially the lack of discussion on the interaction effect between involvement and online reviews presentation. For this reason, this paper proposes a problem, which concerns whether mixed presentation and classified presentation of online reviews will affect consumers’ decision making differently.

The impact of source credible online reviews on purchase intention

2019 ◽  
Vol 13 (2) ◽  
pp. 142-161 ◽  
Author(s):  
Uttam Chakraborty
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Online Reviews ◽  
Credibility Theory ◽  
Equation Modeling ◽  
Mediating Effects ◽  
Content Type ◽  
The Impact

Purpose This study aims to highlight the importance of brand equity dimensions which act as a mediator between online reviews and consumer’s purchase intention. In particular, the present study tries to determine which the Aaker’s (1991) brand equity dimensions have the mediating roles between source credible online reviews and purchase intention. Design/methodology/approach Data were collected from select e-commerce site’s brand community on Facebook social media platform through Google form application. The present study first determines the reliability of the variables. To check the unidimensionality of the variables, exploratory factor analysis has been performed. This study makes use of structural equation modeling bootstrapping method to examine the mediating effects of brand equity dimensions between source credible online reviews and purchase intention. Findings Data analysis reveals that marketers should concentrate more on brand awareness and perceived value, which ultimately influence the purchase intention of the consumers. Originality/value This paper is one of the first that examines the mediating effects of consumer-based brand equity dimensions between source credible online reviews and consumer’s purchase intention. Further, the present study integrates source credibility theory and attribution theory to develop the research model.

scholarly journals The Influence of Online Review on Consumers’ Purchase Intention

2019 ◽  
Vol 4 (3) ◽  
pp. 194-201
Author(s):  
Anindita R. Aditya ◽  
Yeshika Alversia
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Online Survey ◽  
Online Reviews ◽  
Jel Classification ◽  
Online Review ◽  
Customer Reviews ◽  
Significant Relationships ◽  
Consumer Purchase Intention ◽  
The Impact

Objective – The development of cafe businesses in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business able to maintain the loyalty of the customer, due to consumers’ tending to try new things or places. In this context, research was conducted to determine the impact of online reviews on a review website platform on consumer purchase intention in choosing the first visited cafe. Methodology/Technique – The customer’s decision-making is affected by various factors such as review platforms, other customer reviews, and property characteristics as well as the customer's profile itself. Previous research models have become a reference for this study, and this study was conducted by collecting data from questionnaires that were distributed using an online survey. Findings – This study identified six features of online review content and one source attribute, namely timeliness, reviewer expertise, usefulness, volume, positive online reviews, negative online reviews, and comprehensiveness. Regression analysis was used to examine the impact of these attributes on consumer purchase intention. Novelty – The results of the regression analysis showed significant relationships among variables like usefulness, volume, timeliness, positive online reviews, negative online reviews, and comprehensiveness, along with property characteristics on consumer’s purchase intention. Type of Paper: Empirical Keywords: Online review, electronic word-of-mouth, review website platform, purchase intention Reference to this paper should be made as follows: Aditya, R.A; Alversia, Y. 2019. The Influence of Online Review on Consumers’ Purchase Intention, J. Mgt. Mkt. Review 4 (3) 194 – 201 https://doi.org/10.35609/jmmr.2019.4.3(4) JEL Classification: M30, M31, M39.

Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang
Keyword(s):  
Conceptual Framework ◽  
Survey Data ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Policy Makers ◽  
Tpb Model ◽  
Research Findings ◽  
The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

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