The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

2020 ◽  
Vol 32 (4) ◽  
pp. 287-299 ◽  
Author(s):  
Ivan Ventre ◽  
Diana Kolbe
Keyword(s):  
Emerging Markets ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Online Purchase ◽  
The Impact

scholarly journals Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

2021 ◽  
Vol 13 (18) ◽  
pp. 10221
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Research Work ◽  
Mobile Internet ◽  
Growth Potential ◽  
Internet Technology ◽  
Consumer Trust ◽  
Online Purchase ◽  
The Impact

E-commerce industry has witnessed a phenomenal growth globally due to the sudden spread of the COVID-19 pandemic and the advancement of mobile Internet technology, with fast adaption of online shopping technologies by the customers. Previously, online shopping was only available in a few product categories and to a select group of consumers. The COVID-19 guidelines related to safety, physical distancing, closure, lockdown, and other restrictions have insisted that consumers shop online. Because of e-commerce growth, the grocery (FMCG) industry is also equipped with advanced technologies such as the Internet of Things (IoT), cloud computing, and block chain technology. This paper analyzes the UTAUT2 model and its influence on perceived risk and consumer trust in online purchase intention of grocery categories of products among Indian customers. We tried to analyze the growth potential of new technologies in grocery retail and formulated the hypotheses. The results showed that the spread of COVID-19 pandemic had a significant influence on the online shopping behavior of Indian customers. The outcome of the study partly assists businesses in understanding the impact of the factors of consumer adaption of technology, perceived risk associated with online transaction, consumer trust in online technologies and consumer online purchase intention of grocery products. To promote e-commerce in India, the current study suggests that marketers should try to develop consumer trust and lowering the perceived risk associated with online shopping. Some management implications and future area of study based on empirical findings are also highlighted in the present research work.

scholarly journals A Study of Young Chinese Intentions to Purchase “Online Paid Knowledge”: An Extended Technological Acceptance Model

2021 ◽  
Vol 12 ◽  
Author(s):  
Aiting Xu ◽  
Wei Li ◽  
Zhiyu Chen ◽  
Shouzhen Zeng ◽  
Llopis-Albert Carlos ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
The Impact

Under the catalysis of knowledge anxiety and cognitive surplus, knowledge sharing platforms has experienced rapid growth, which has accelerated the integration of knowledge resources online. As with all new successful and sustainable business products, the consumers will play an important role in the future development of online paid knowledge. Therefore, we constructed an extended technological acceptance model by examining factors that influence young Chinese people's willingness to pay for online paid knowledge. The study surveyed 405 young Chinese participants, in which the extended technological acceptance model was tested by using structural equation modeling. Findings indicate that perceived ease of use is positively associated with perceived usefulness and associated attitudes, whereas perceived usefulness and attitude is positively associated with purchase intention. Perceived risk and group conformity are found to indirectly affect consumers' willingness to pay. The study advances the current body of knowledge by empirically testing the impact of perceived risk and the role of cultural influence (group conformity) on purchasing intention. Finally, theoretical and practical implications are discussed.

Exploring the Impact of Peer Influence on Online Shopping

2021 ◽  
pp. 196-210
Author(s):  
Rob Kim Marjerison ◽  
Yiqi Athena Hu
Keyword(s):  
Peer Influence ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Negative Influence ◽  
Perceived Usefulness ◽  
Purchase Behavior ◽  
Online Retailers ◽  
The Impact ◽  
The Relationship

Commercialization of social media is no longer optional for businesses, especially online businesses. An effective online presence is crucial for creating awareness of new products or services and triggering activity. The objective of this chapter is to investigate peers' influence on Chinese millennial consumers' purchase behavior. To be specific, this study examines the relationship between peers' purchase histories and consumers' purchase decisions among Chinese millennials. Specifically, this study explores whether and to what extent peers' purchase histories affect consumers' purchase perception, such as perceived usefulness, perceived risk, and purchase intention. Analysis of online surveys shows how peer influence affects Chinese millennial's purchase intention and decision in online shopping. Furthermore, perceived usefulness positively also affects purchase intention, while perceived risk has a negative influence. This chapter provides suggestions for online retailers to attach importance to peer influence when advertising their products.

scholarly journals IMPACT OF PERCEIVED RISK ON CUSTOMER’S ONLINE PURCHASE INTENTION TOWARDS BRANDED APPARELS

2021 ◽  
Vol 1 (1) ◽  
pp. 38-62
Author(s):  
Wajiha Iqbal
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Financial Risk ◽  
Negative Influence ◽  
Social Risk ◽  
Security Risk ◽  
Online Purchase ◽  
Two Factors ◽  
Product Risk ◽  
The Impact

The purpose of the current research is to assess the influence of perceived risk on the online purchase intention of customers towards branded apparels. To discuss perceived risk, the use of five different factors was made which are product risk, time risk, social risk, security risk, and financial risk. It has evaluated the impact of these risks on online purchase intention. To collect data, a survey has been used as a method and quantitative analysis used for testing the hypothesis established. Data were collected from 20 respondents who participated in the survey online and the collected data were analyzed by using IBM SPSS Statistics 25. The findings suggest that there is an influence of perceived risk on consumers when they are purchasing branded apparel online. Two factors product and financial risk have a significant and negative influence on customers online purchase intention. However, other factors which are security, social, and time risk are insignificant. In the context of practical implications, this study would be helpful for online retailers and would provide them with an overview of the customer’s perspective regarding the risks that restrict them from purchasing branded apparel online.

scholarly journals Under Interruptive Effects of Rarity and Mental Accounting, Whether the Online Purchase Intention Can Still Be Enhanced Even with Higher Search Costs and Perceived Risk

2017 ◽  
Vol 12 (8) ◽  
pp. 160 ◽  
Author(s):  
Shu-Yi Liaw ◽  
Thi Mai Le
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Search Costs ◽  
Mental Accounting ◽  
Limited Time ◽  
Promotion Strategy ◽  
Online Purchase ◽  
Post Test ◽  
The Impact ◽  
Online Buying

The purpose of this study was to explore the impact of search costs and perceived risk to online buying intention under the moderators of rarity and mental accounting in marketing practices. In this study, four types of online products food, toys, travelling and clothing were divided into pre-test and post-test to observe the rarity and mental accounting conditions. To investigate this study a survey was conducted with a sample size of 473 college students. The results found that (1) without moderators, search costs and perceived risk had no significant effects on purchase intention but had a positive significant effect on purchase intention under the interruptive effects of rarity and mental accounting. (2) In rarity moderator, online customers are more sensitive to limited time than limited quantity. (3) In mental accounting interruption, pay less and get more had significant moderating effects. (4) Limited time and get more had the highest contribution to an improvement in purchase intention. Contributions of this study provide to relevant businesses or network operators considerations of rarity and mental accounting in online promotion strategy implementation.

scholarly journals Peningkatan Niat Pembelian melalui Website

The Winners ◽  
2013 ◽  
Vol 14 (1) ◽  
pp. 48
Author(s):  
Wirawan Wirawan
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Analysis Data ◽  
Website Quality ◽  
Know How ◽  
Online Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Impact

In globalization era, technology is rapidly growing. Nowadays many companies use technology in their business with the purpose to support internal and external activities, such as online sales. Currently, the level of competition in the field of online sales is getting bigger because there are many companies get into the market. The purpose of this study is to help new website of PT Pos Indonesia (Galeripos) face competition and increase the intention of visitor to visit Galeripos and the number of transaction there as well. This study was conducted to know how website quality and perceived risk influence online trust of web visitors and the impact on online purchase intention. The method used in this research is path analysis. Data had collected by distributing questionnaires through social media. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention.

The impact research of online reviews’ sentiment polarity presentation on consumer purchase decision

2017 ◽  
Vol 30 (3) ◽  
pp. 522-541 ◽  
Author(s):  
Qi Wang ◽  
Lin Wang ◽  
Xiaohang Zhang ◽  
Yunxia Mao ◽  
Peng Wang
Keyword(s):  
Decision Making ◽  
Interaction Effect ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Online Reviews ◽  
Mediation Effect ◽  
Significant Interaction Effect ◽  
Content Type ◽  
Main Effect ◽  
The Impact

Purpose Because online shopping is risky, there is a strong need to develop better presentation of online reviews, which may reduce the perceived risk and create more pleasurable shopping experiences. To test the impact of online reviews’ sentiment polarity presentation, the purpose of this paper is to adopt a scenario experiment to study consumers’ decision-making process under the two scenarios of mixed presentation and classified presentation of online reviews collected from Jingdong.com in China: focusing on the comparative analysis on the differences of the consumers’ perceived risk, purchase intention and purchase delay, and further studying the interaction effect of involvement and online reviews’ sentiment polarity presentation. Design/methodology/approach This paper employed a 2×2 factorial experiment to test the hypothesis. The experimental design is divided into four groups: 2 (online reviews’ sentiment polarity presentation: mixed presentation vs classified presentation) × 2 (involvement: low vs high), each of which contains 90 samples. Through the data analysis, the main effect, mediation effect and moderating effect were examined. Findings The results show that compared with mixed presentation, classified presentation can reduce purchase intention and increase purchase delay due to the existence of loss aversion and availability heuristic. Furthermore, the paper also confirms that there is a significant interaction effect between involvement and online reviews’ sentiment polarity presentation. Originality/value The existing research pays less attention to the impact of online reviews presentation on consumers’ decision making, especially the lack of discussion on the interaction effect between involvement and online reviews presentation. For this reason, this paper proposes a problem, which concerns whether mixed presentation and classified presentation of online reviews will affect consumers’ decision making differently.

scholarly journals Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Organizacija ◽  
2018 ◽  
Vol 51 (2) ◽  
pp. 146-155 ◽  
Author(s):  
Gašper Jordan ◽  
Robert Leskovar ◽  
Miha Marič
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Survey ◽  
Identity Theft ◽  
Purchase Intentions ◽  
Online Sales ◽  
Online Purchase ◽  
New Findings ◽  
The Impact ◽  
Financial Losses

Abstract Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints.

scholarly journals Factors affecting online purchase intention: the case of e-commerce on lazada

2020 ◽  
Vol 11 (3) ◽  
pp. 1018
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Reasoned Action ◽  
Reference Group ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Online Purchase ◽  
Survey Results ◽  
The Impact

This study aims to explore the scale and measure of the impact of factors affecting theonline shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City. The study confirms the theoretical analysis of consumer behavior (Theory of Reasoned Action - TRA), (Theory of Planned Behavior – TPB), as well as compares the research articles related to online shopping intention of domestic and foreign authors. From the survey results from 300 customers, the author pointed out that six factors positively affecting online purchase intention include usefulness - convenience, trust, behavior control awareness, business competency, and reference group opinion. The other factor is the perceived risk that has negative affect customers' online shopping intentions. Since then, the research offers the causes, solutions, implications to help traders on e-commerce sites capture the needs and psychology of customers and help them partially improve their ability to attract customers online shopping in Ho Chi Minh City.

Adoption of Mobile Commerce Technology

2012 ◽  
Vol 3 (2) ◽  
pp. 36-49 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Osamah Ghaleb
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Empirical Test ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Privacy Concerns ◽  
Perceived Trust ◽  
The Impact

This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.

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