Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness

2015 ◽  
Vol 46 ◽  
pp. 20-29 ◽  
Author(s):  
Heesup Han ◽  
Sunghyup Sean Hyun
Keyword(s):  
Medical Tourism ◽  
Customer Retention ◽  
Tourism Industry

Medical Tourism in India- A Paradigm Shift

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Ajay Kumar Dogra ◽  
Pooja Dogra
Keyword(s):  
Paradigm Shift ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Success Rates ◽  
Indian Government ◽  
Service Levels ◽  
Healthcare Facilities ◽  
Treatment Facilities ◽  
World Class ◽  
Pharmaceutical Industries

The health tourism Industry is witnessing a sudden paradigm shift in last five years. India has become a home of traditional medicine that has been practiced for several thousand years as a part of manav dharma to give relief to the needy and mostly free of cost. With modern diagnostic and treatment facilities, experienced surgeons, one of the largest pharmaceutical industries in world, and a tradition of caring, India provides world class surgical and healthcare facilities, with comparable success rates and prompt service levels. The potential of medical tourism is such that it can even surpass the revenue earned from IT sector. Recognizing the pivotal contribution of medical tourism to the economic development, the Indian Government has initiated numerous measures to promote this vary young industry to attract international tourism. This has motivated to identify recent trends and opportunities in India for the medical and healthcare tourism, and to explore the critical factors which can lead to success of initiatives taken by ministry of tourism for the development of medical tourism in India. Finally paper suggests measures to enhance medical tourism in the country.

scholarly journals Surveying Healthcare Facilities for Tourists in India

2021 ◽  
Vol 1 (5) ◽  
pp. 5-10
Author(s):  
Rajat Shandilya ◽  
◽  
Bhagyesh Acharya ◽  
Mayank ◽  
Monika Garg ◽  
...  
Keyword(s):  
Medical Care ◽  
Foreign Currency ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Healthcare Facilities ◽  
Tourist Destinations ◽  
Number Of Factors ◽  
Wide Range ◽  
The World ◽  
High Quality Medical Care

India is quickly becoming one of the most popular tourist destinations in the world. The rise of India as a tourist destination can be attributed to a number of factors. The growth of medical tourism in India is one of the reasons examined in this paper. Healthcare tourism is when people from all over the world fly to another country to receive medical, dental, and surgical treatment when exploring, vacationing, and completely immersing themselves in the attractions of the countries they are visiting. In the medical tourism industry, India is one of the most popular destinations. Medical tourism is experiencing rapid growth in India. Medical tourists cross foreign boundaries in search of medical care. Medical tourism has developed to become a multibillion-dollar industry. It is important to remember that the primary goal of medical tourists is to provide high-quality medical care at an affordable cost. When compared to other developing countries in the world, India has emerged as the most sought-after destination for medical tourists due to the availability of world-class doctors at affordable prices. In addition, India has a wide range of tourist destinations. It has tremendous potential for creating jobs and earning large sums of foreign currency. The paper ends with policy recommendations for advancing the rapidly growing medical tourism industry.

scholarly journals Health tourism in Lviv region: current state and development prospects

2021 ◽  
Keyword(s):  
Medical Tourism ◽  
Objective Assessment ◽  
Problem Formulation ◽  
Tourism Industry ◽  
Health Improvement ◽  
Health Tourism ◽  
Main Research ◽  
Current State ◽  
Wide Range ◽  
Tourist Flows

Introduction. Health tourism is considered a kind of tourism which is carried out for the purpose of prevention of various diseases and the recreation and provides for guests accommodation in sanatorium-and-spa establishments. This is a special form of tourism, which includes providing medical treatment (often non-drug) or health improvement services. Problem formulation. Health tourism takes one of the leading places in the tourism industry. This is mostly caused by the increase in the population wellbeing. Analysis of recent research and publications. Studies of the development of health tourism in general and in the Lviv region in particular are presented in the works of many Ukrainian and foreign scientists. The article fulfilled the analysis of foreign and domestic sources, which allowed to identify the following ideas that are of interest for the study of health tourism in Lviv region and many other regions of Ukraine Highlighting previously unsolved parts of the overall problem. The fulfilled study allowed us to assess approaches to the analysis of the current state of health tourism in general and in the Lviv region in particular. The literature is dominated by the opinion that the resort sphere of Lviv region attracts tourists with both favorable prices and a wide range of available services. The issues of estimating the tourist flows coming into the territory of Lviv region were also considered. At the same time, insufficient attention was paid to the study of the status of medical tourism, to the substantiation of proposals aimed at optimizing the development and the improvement of functioning of spa resorts in Lviv region. Formulating the purpose of the paper. The focus of this paper will be set on an objective assessment of the current conditions of the tourism industry based on a quantitative analysis of available statistical data with cartographic and modern statistical methods. Presentation of the main research material. The main directions of formation and development of health tourism in the world are outlined. Cheap health care and leisure services are provided mainly in the resorts of Asia, Latin America and Australia, as well as in some European countries. This is due to the cost of labor, as well as global pricing mechanisms. The main stages in the development of health tourism in Lviv region are distinguished. The description of Lviv region as an arena for the development of health tourism is given. Spa resorts of Lviv region are attractive first of all by the prices, and also by the wide range of available services. The resort sphere of Lviv region has been studied. Tourist flows in the region are being characterized. Conclusions. The main means of popularizing spa resorts of Lviv region have been identified, including advertising, Internet sources, exhibitions, forums and conferences. The proposals have been worked out directed on optimization of development and improvement of functioning of spa resorts of the Lviv region.

Characteristics of a Medical Tourism Industry: The Case of South Korea

2011 ◽  
Vol 28 (8) ◽  
pp. 856-872 ◽  
Author(s):  
Jiyun Yu ◽  
Timothy Jeonglyeol Lee ◽  
Hojeong Noh
Keyword(s):  
South Korea ◽  
Medical Tourism ◽  
Tourism Industry

Forecasting the demand for health tourism in Asian countries using a GM(1,1)-alpha model

2012 ◽  
Vol 18 (2) ◽  
pp. 171-181
Author(s):  
Ya-Ling Huang
Keyword(s):  
Medical Tourism ◽  
Demand Forecasting ◽  
International Health ◽  
Accurate Method ◽  
Tourism Industry ◽  
Primary Data ◽  
Asian Countries ◽  
Health Tourism ◽  
Underlying Basis ◽  
Demand For Health

The purpose – Accurately forecasting the demand for international health tourism is important to newly-emerging markets in the world. The aim of this study was presents a more suitable and accurate model for forecasting the demand for health tourism that should be more theoretically useful. Design – Applying GM(1,1) with adaptive levels of α (hereafter GM(1,1)-α model) to provide a concise prediction model that will improve the ability to forecast the demand for health tourism in Asian countries. Methodology – In order to verify the feasibility of the proposed approach, using available secondary and primary data covering the period from 2002 through 2009 obtained from the RNCOS “Opportunities in Asian Health tourism” report. Based on a unique and characteristics database for the health tourism industry, this study applies the adaptive α in a Grey forecasting model (GM(1,1)-α) to predict the demand for health tourism in Asian countries. Approach – Implementation of demand forecasting in health tourism is examined on the short-term and limited dataset, due to importance of a minimum the predicated error on underlying basis for the econometric model for health tourism markets. Findings – Key findings present that the optimal value of α in GM(1,1) can minimize the predicted error. Finally, in the case of the demand for health tourism in Asian countries, using GM(1,1)-α to predict error is clearly better than the use of the original GM(1,1) and time series models. The originality of this research – The originality comes from the analysis of the demand forecasting in health tourism of Asian countries, which provides an easy and accurate method to predict the demand for health medical tourism and ideas for further improvements in the sector of health tourism.

Innovation in Medical Tourism Service Marketing

2013 ◽  
pp. 49-66 ◽  
Author(s):  
Anita Medhekar ◽  
Ho Yin Wong ◽  
John Hall
Keyword(s):  
Healthcare Service ◽  
Medical Tourism ◽  
Relevant Literature ◽  
Service Marketing ◽  
Marketing Mix ◽  
Tourism Industry ◽  
Patient Privacy ◽  
Tourism Marketing ◽  
Tourism Destinations ◽  
Tourism Service

The aim of this chapter is to critically examine the latest development of medical tourism as an innovation in India. The existing theories and concepts in medical tourism are reviewed and synthesised in order to lay down a foundation for marketing managers to deploy marketing mix strategies to deliver values to the medical tourists. A secondary research method is adapted to gather relevant literature. This chapter not only provides a background introduction to the growing importance of the medical tourism industry to the Indian economy, but also makes major contributions: firstly, that global healthcare service marketing is quite different from marketing of other services and goods. Secondly, it proposes to examine the application of 8Ps of tourism marketing-mix along with another 6Ps, such as personalisation of healthcare, publication for patient, patient packaging, patient education, patient privacy, and patient medical and cultural sensitivities for effective marketing of the popular Indian wellness and medical tourism destinations, super-speciality hospitals, and complex diagnostic tests and surgeries to the world.

Best “Experience” Practices in Medical Tourism

2015 ◽  
pp. 493-500
Author(s):  
Mengyu Li ◽  
Frederick J. DeMicco
Keyword(s):  
Best Practices ◽  
Medical Care ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Experience Economy ◽  
Principal Objective ◽  
Merging Process ◽  
Fundamental Reason ◽  
Excellent Care

The principal objective of this paper is to demonstrate the best practices in the rising trend of H2H and Medical Tourism. The concept of “Experience Economy” expedites the merging process of hospitality and hospitals: patients are also travelers now whose needs are not merely commodity type of medical care anymore but a memorable wellbeing experience. Moreover, H2H optimizes the process of realizing excellent care, which serves as the fundamental reason for tourism industry. In the section of “Best Practices in Medical Tourism, Christiana Care Way, Starwood Five Human Truths, and H2H packages in Switzerland are selected to show how patient/guest experience can be made more interactive and less transactional. Therefore, although H2H demands the considerable collaboration from all parties involved in order to ultimately present the excellent care that customers, tourists, and patients want, H2H indeed carries tremendous opportunity for hospitals, hotels, Spa, restaurants, transportation, and more.

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