Product plus: How product + SERVICE = competitive advantage by Christopher Lovelock. New York: McGraw-Hill, Inc. 382 + xiv pages. $24.95

1995 ◽  
Vol 12 (1) ◽  
pp. 91-92
Author(s):  
J Scheu
Keyword(s):  
New York ◽  
Competitive Advantage ◽  
Product Service

Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture

2020 ◽  
Vol 8 (1) ◽  
pp. 20
Author(s):  
Arsy Permatasari Zahara ◽  
R. Deni Muhammad Danial ◽  
Acep Samsudin
Keyword(s):  
Competitive Advantage ◽  
Strong Correlation ◽  
Business Owners ◽  
Research Data ◽  
Added Value ◽  
Differentiation Strategy ◽  
A Value ◽  
Product Service ◽  
The City ◽  
Research Show

Competitive advantage is an ability to create products that have more added value that can be used as strength to win the competition. The study was conducted on the furniture business of the City of Sukabumi, which wants to win the competition in an increasingly increasing number of competitors with similar businesses. The purpose of this study is to determine and understand the effect of differentiation strategies as an effort to realize competitive advantage in furniture SMEs. Starting with the desire to realize competitive advantage, the company needs to create a difference or privilege that is not owned by competitors to be used as strength in winning the competition. The method used to process this research data is quantitative with associative methods. With 50 respondents, namely furniture business owners or managers using IBM SPSS Version 23. The results of this research show that this research is categorized as having a very strong correlation with a value of 0.896. So that the conclusions in this research reveal the differentiation strategy has an influence in realizing competitive advantage by creating a difference both from product, service, personnel and image.

Michael E. Porter. The Competitive Advantage of Nations. New York: Free Press, 1990. 855 pages. Hardbound. UK£ 25.

1998 ◽  
Vol 37 (1) ◽  
pp. 90-94 ◽  
Author(s):  
Zafar Mahmood
Keyword(s):  
International Economic ◽  
New York ◽  
Interest Rates ◽  
Competitive Advantage ◽  
Comparative Advantage ◽  
Free Press ◽  
Economic Competitiveness ◽  
Intuitive Appeal

Trade is a field of economics that is useful for investigating the issue of economic competitiveness. A nation’s advantages in competing against other nations are reflected in its performance in international economic transactions. Earlier theories on trade (Ricardian and Heckscher-Ohlin) analysed a nation’s inter-sectoral comparative advantage. Due to the intuitive appeal of these theories, governments have implemented various policies designed to improve comparative advantage in factor costs by reducing interest rates and resorting to devaluation, special depreciation allowances, export financing, etc. There is now a growing awareness that these theories are unrealistic as to many industries, although they can be useful in explaining broad tendencies apparent in the patterns of trade.

Book Reviews

2019 ◽  
Vol 18 (1-2) ◽  
pp. 117-128
Author(s):  
James C. Morrison
Keyword(s):  
New York ◽  
Information Technology ◽  
Competitive Advantage ◽  
Business School ◽  
The Internet ◽  
Harvard Business School ◽  
The World

Utopia Is Creepy: And Other Provocations, Nicholas Carr (2016) New York: W. W. Norton, 360 pp., ISBN 978-0-39325-454-9, h/bk, $26.95, ISBN 978-0-39335-474-4, p/bk, $16.95 The Glass Cage: How Our Computers Are Changing Us, Nicholas Carr (2015) New York: W. W. Norton, 288 pp., ISBN 978-0-39335-163-7, p/bk, $16.95 The Glass Cage: Automation and Us, Nicholas Carr (2014) New York: W. W. Norton, 288 pp., ISBN 978-0-39324-076-4, h/bk, $26.95 The Shallows: What the Internet Is Doing to Our Brains, Nicholas Carr (2010) New York: W. W. Norton, 288 pp., ISBN 978-0-39307-222-8, h/bk, $26.95, ISBN 978-0-39333-975-8, p/bk, $15.95 The Big Switch; Rewiring the World, from Edison to Google, Nicholas Carr (2008) New York: W. W. Norton, 224 pp., ISBN 978-0-39306-228-1, h/bk, $26.95, ISBN 978-0-39334-522-3, p/bk, $16.95 Does IT Matter?: Information Technology and the Corrosion of Competitive Advantage, Nicholas G. Carr (2004) Boston: Harvard Business School Press, 193 pp., ISBN 978-1-59139-444-9, h/bk, $26.95

scholarly journals Budowa marki regionalnej na wybranych przykładach województw Polski

2012 ◽  
Vol 19 ◽  
pp. 130-141
Author(s):  
Małgorzata Zdon-Korzeniowska
Keyword(s):  
Competitive Advantage ◽  
Strong Support ◽  
Global Market ◽  
Product Service ◽  
Regional Brand

In the era of increasing competition it is extremely important to be distinguishable on the market and to gain the trust of customers. One of the tools to achieve this goal is building the brand. A strong brand determines the existence of an enterprise and distinguishes it on the global market. Most often brand is defined as “name, term, symbol, design or combination thereof, designed to identify the goods or services of sellers or a group of sellers, and to distinguish them from the competition”1.  L. de Chernatony extends the concept of brand and defines it as “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely”.Globalization and the growing competition between the regions forces territorial units to take action to create their own competitive advantage. One of the tools of competitive struggle and a way for a region to distinguish itself is building a regional brand. A strong brand not only arouses interest and attracts tourists and investors, but is also a very strong support for the development of innovation and competitiveness of local enterprises.

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