Moral Salience and the Role of Goodwill in Firm-Stakeholder Trust Repair
Keyword(s):
ABSTRACT:Re-establishing trust presents a complex challenge for a firm after it commits corporate misconduct. We introduce a new construct, moral salience, which we define as the extent to which the firm’s behavior is morally noticeable to the stakeholder. Moral salience is a function of both the moral intensity of the firm’s behavior and the relational intensity of the firm-stakeholder psychological contract. We apply this moral salience construct to firm misconduct to develop a model of trust repair that is based on goodwill, and moderated by the firm’s stakeholder culture.
2021 ◽
Vol 16
(4)
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pp. 1079-1096
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2015 ◽
Vol 27
(11)
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pp. 1217-1236
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2017 ◽
Vol 7
(1)
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pp. 85-96
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Keyword(s):
2012 ◽
Vol 25
(3)
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pp. 589-606