scholarly journals The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial

CJEM ◽  
2018 ◽  
Vol 20 (6) ◽  
pp. 826-833 ◽  
Author(s):  
Simon Huang ◽  
Lynsey J. Martin ◽  
Calvin H. Yeh ◽  
Alvin Chin ◽  
Heather Murray ◽  
...  

CLINICIAN’S CAPSULEWhat is known about the topic?Infographics are graphical illustrations of complex ideas that are broadly shared on social media platforms.What did this study ask?What is the effect of a social media strategy using infographics on the readership and dissemination of research articles?What did this study find?Infographic articles were associated with increased Altmetric scores and abstract views, but not full-text views.Why does this study matter to clinicians?The promotion of articles with infographics may increase awareness and dissemination of research findings among clinicians.

CJEM ◽  
2018 ◽  
Vol 20 (S1) ◽  
pp. S82-S82
Author(s):  
S. Y. Huang ◽  
L. Martin ◽  
A. Chin ◽  
C. Yeh ◽  
H. Murray ◽  
...  

Introduction: With the increasing volume of medical literature published each year, it is difficult for clinicians to translate the latest research into practice. Awareness is the first step of knowledge translation and journals have begun using social media to increase the dissemination and awareness of their publications. Infographics can describe research findings visually, are shared broadly on social media, and may be a more effective way to convey information. We hypothesized that infographic abstracts would increase the social media dissemination and online readership of research articles relative to traditional abstracts. Methods: In this randomized controlled trial, 24 original research articles were chosen from the six issues of the Canadian Journal of Emergency Medicine (CJEM) published between July 2016 and May 2017 (4 articles per issue). Half were randomized to the infographic and control groups within each issue. Infographic articles were promoted using a visual infographic outlining the findings of the article. Control articles were promoted using a screen capture image of each articles abstract. Both were disseminated through the journals social media accounts (Twitter and Facebook) along with the link to the selected article. Infographics were also published on CanadiEM.org. Abstract views, full text views, and the change in Altmetric score were tracked for 30 days and compared between groups. Unpaired two-tailed t-tests were used to detect significant differences. Results: Abstract views (mean, SD) were significantly higher for infographic articles (378.9, 162.0) than control articles (175.5, 69.2, p<0.001). Mean Altmetric scores were significantly higher for infographic articles (26.4, 13.8) than control articles (3.4, 1.7, p<0.0001). There was no statistically significant difference in full-text views between infographic (49.7, 90.4) and control articles (25.3, 12.3). Conclusion: CJEM articles promoted on social media using infographics had higher abstract viewership and Altmetric scores than those promoted with traditional abstracts. Although there was no difference in full-text readership, our results suggest that infographic abstracts may have a role in increasing the dissemination of medical literature.


2019 ◽  
Vol 116 ◽  
pp. 00006
Author(s):  
Elmar Bartlmae ◽  
Luis Arboledas-Lérida ◽  
Natalie Höppner

Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.


2021 ◽  
pp. 101382
Author(s):  
David B. Buller ◽  
Sherry Pagoto ◽  
Katie Baker ◽  
Barbara J. Walkosz ◽  
Joel Hillhouse ◽  
...  

Author(s):  
Rita Otibhor Salami ◽  
Abubakar Saka Katamba ◽  
Mohammed Abubakar Bitagi ◽  
Samuel Jimmy Udoudoh

The paper examines how academic social media utilisation can enhance research activities of Library and Information Science educators in Nigerian universities. The study highlighted the various research activities of Library and Information Science educators such as information gathering, collaboration, and dissemination of research findings and measurement of impacts. In addition, the authors elaborated on the benefits of academic social media such as Research gate, Academia.edu, Google Scholar, LinkedIn, Open Researcher Contributor Identity and Mendeley to include profile creation, information gathering, search for potential collaborators, instant research result dissemination, measurement of impact and management of research. The study stated that factors such as social influence, technical factors and personal factors can influence use of academic social media platforms. Keywords: Social media, Academics, Research Library and Information Science, Educators


Author(s):  
Giuliana Lee ◽  
Andrew D. Choi ◽  
Erin D. Michos

Aims: To review the use of Social Media as a Means to Disseminate and Advocate Cardiovascular Research: Why, How, and Best Practices. Background: The use of Twitter or other social media platforms for research can transcend current limitations in dissemination of research and present new opportunities for research networking by connecting researchers, clinicians, policymakers, the public, and other stakeholders on a global scale. Objective: As social media influence continues to expand, it becomes increasingly important for cardiovascular researchers to employ social media strategies to increase the impact of their research work, for the ultimate goal of improved outcomes for patients living with or at risk for cardiovascular diseases. Method: Altmetrics are novel metrics that track the attention that scholarly outputs are receiving in non-traditional sources such as in news, blogs, and social media posts. These alternative metrics record research dissemination beyond traditional journal citation indices but also can predict and even promote future citations. Result: This review outlines various methods of how social media can be used to disseminate research, guidance on how to develop a social media portfolio for consideration of academic promotion, and some best practices for promoting one’s research work. Conclusion: Social media offers the advantages of rapid dissemination of research work, potential increases in novel and traditional impact metrics for publications, and may also facilitate academic promotion.


2019 ◽  
Vol 28 (6) ◽  
pp. 849-862 ◽  
Author(s):  
Kelly A. Cawcutt ◽  
Lillian M. Erdahl ◽  
Meridith J. Englander ◽  
Diane M. Radford ◽  
Amy S. Oxentenko ◽  
...  

2018 ◽  
Author(s):  
Jacob J van den Berg ◽  
Taylor Silverman ◽  
M Isabel Fernandez ◽  
Kirk D Henny ◽  
Zaneta J Gaul ◽  
...  

BACKGROUND Black and Hispanic men who have sex with men in the United States continue to be disproportionately affected by HIV and AIDS. Uptake of and knowledge about biobehavioral HIV prevention approaches, such as treatment as prevention and preexposure prophylaxis, are especially low in these populations. eHealth campaigns and social media messaging about treatment as prevention and preexposure prophylaxis may help to fill this gap in knowledge and lead to increased uptake of such strategies; however, no evidence exists of the effects of these targeted forms of communication on treatment as prevention and preexposure prophylaxis uptake in these populations. OBJECTIVE We describe the protocol for a 3-part study aiming to develop and evaluate an eHealth intervention with information about treatment as prevention and preexposure prophylaxis for HIV-positive and HIV-negative black and Hispanic men who have sex with men. METHODS Phases 1 and 2 will involve focus groups and cognitive interviews with members of the target populations, which we will use to create a culturally tailored, interactive website and applicable social media messaging for these men. Phase 3 will be a small randomized controlled trial of the eHealth intervention, in which participants will receive guided social media messages plus the newly developed website (active arm) or the website alone (control arm), with assessments at baseline and 6 months. RESULTS Participant recruitment began in August 2017 and will end in August 2020. CONCLUSIONS Public health interventions are greatly needed to increase knowledge about and uptake of biobehavioral HIV prevention strategies such as treatment as prevention and preexposure prophylaxis among black and Hispanic men who have sex with men. eHealth communication campaigns offer a strategy for engaging these populations in health communication about biobehavioral HIV prevention. CLINICALTRIAL ClinicalTrials.gov NCT03404531; https://www.clinicaltrials.gov/ct2/show/NCT03404531 (Archived by WebCite at http://www.webcitation.org/70myofp0R). REGISTERED REPORT IDENTIFIER RR1-10.2196/11047


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