scholarly journals Use of a Coordinated Social Media Strategy to Improve Dissemination of Research and Collect Solutions Related to Workforce Gender Equity

2019 ◽  
Vol 28 (6) ◽  
pp. 849-862 ◽  
Author(s):  
Kelly A. Cawcutt ◽  
Lillian M. Erdahl ◽  
Meridith J. Englander ◽  
Diane M. Radford ◽  
Amy S. Oxentenko ◽  
...  
Keyword(s):  
Social Media ◽  
Gender Equity ◽  
Dissemination Of Research ◽  
Social Media Strategy

scholarly journals The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial

CJEM ◽  
2018 ◽  
Vol 20 (6) ◽  
pp. 826-833 ◽  
Author(s):  
Simon Huang ◽  
Lynsey J. Martin ◽  
Calvin H. Yeh ◽  
Alvin Chin ◽  
Heather Murray ◽  
...  
Keyword(s):  
Social Media ◽  
Controlled Trial ◽  
Research Articles ◽  
Research Dissemination ◽  
Randomized Controlled ◽  
Study Find ◽  
Dissemination Of Research ◽  
Social Media Platforms ◽  
Research Findings ◽  
Social Media Strategy

CLINICIAN’S CAPSULEWhat is known about the topic?Infographics are graphical illustrations of complex ideas that are broadly shared on social media platforms.What did this study ask?What is the effect of a social media strategy using infographics on the readership and dissemination of research articles?What did this study find?Infographic articles were associated with increased Altmetric scores and abstract views, but not full-text views.Why does this study matter to clinicians?The promotion of articles with infographics may increase awareness and dissemination of research findings among clinicians.

scholarly journals Developing a social media strategy for R&D in energy efficiency – a case study in progress

2019 ◽  
Vol 116 ◽  
pp. 00006
Author(s):  
Elmar Bartlmae ◽  
Luis Arboledas-Lérida ◽  
Natalie Höppner
Keyword(s):  
Social Media ◽  
Energy Efficiency ◽  
Research And Development ◽  
Online Tool ◽  
Assessment And Evaluation ◽  
Evaluation Procedures ◽  
Social Media Platforms ◽  
Social Media Strategy

Social Media platforms are increasingly receiving attention from scholars, as they are presumed to be both useful tools for undertaking professional assignments and a medium for engaging with large audiences and communities, within and outside academia. Additionally, these novel practices online need proper assessment and evaluation procedures. This paper aims to address the possibilities and challenges for niche research and development (R&D) projects in communicating their research via social media. The authors applied a seven-step social media strategy to an ongoing energy efficiency case study and discuss an online tool for monitoring the respective impact on social media.

What's your social media strategy?

2013 ◽  
Vol 41 (3) ◽  
pp. 14-16
Author(s):  
H. Wilson ◽  
P.J. Guinan ◽  
Salvatore Parise ◽  
Bruce Weinberg
Keyword(s):  
Social Media ◽  
Social Media Strategy

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals Enhancing Research Activities of Library and Information Science Educators in Nigerian Universities through Utilization of Academic Social Media

2020 ◽  
Vol 11 (2) ◽  
pp. 62-70
Author(s):  
Rita Otibhor Salami ◽  
Abubakar Saka Katamba ◽  
Mohammed Abubakar Bitagi ◽  
Samuel Jimmy Udoudoh
Keyword(s):  
Social Media ◽  
Information Science ◽  
Research Result ◽  
Information Gathering ◽  
Library And Information Science ◽  
Personal Factors ◽  
Research Activities ◽  
Dissemination Of Research ◽  
Social Media Platforms ◽  
Science Educators

The paper examines how academic social media utilisation can enhance research activities of Library and Information Science educators in Nigerian universities. The study highlighted the various research activities of Library and Information Science educators such as information gathering, collaboration, and dissemination of research findings and measurement of impacts. In addition, the authors elaborated on the benefits of academic social media such as Research gate, Academia.edu, Google Scholar, LinkedIn, Open Researcher Contributor Identity and Mendeley to include profile creation, information gathering, search for potential collaborators, instant research result dissemination, measurement of impact and management of research. The study stated that factors such as social influence, technical factors and personal factors can influence use of academic social media platforms. Keywords: Social media, Academics, Research Library and Information Science, Educators

scholarly journals Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

2020 ◽  
Vol 2 ◽  
pp. 113-116
Author(s):  
Rah Utami Nugrahani ◽  
Sylvie Nurfebiaraning
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Qualitative Methods ◽  
Western Music ◽  
Intangible Cultural Heritage ◽  
West Java ◽  
Cultural Wealth ◽  
The Public ◽  
Social Media Strategy ◽  
A Performance

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

scholarly journals Social Media as a Means to Disseminate and Advocate Cardiovascular Research: Why, How, and Best Practices

2019 ◽  
Vol 15 ◽  
Author(s):  
Giuliana Lee ◽  
Andrew D. Choi ◽  
Erin D. Michos
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Research Work ◽  
Global Scale ◽  
Cardiovascular Research ◽  
Academic Promotion ◽  
Research Dissemination ◽  
Dissemination Of Research ◽  
Research Networking ◽  
The Impact

Aims: To review the use of Social Media as a Means to Disseminate and Advocate Cardiovascular Research: Why, How, and Best Practices. Background: The use of Twitter or other social media platforms for research can transcend current limitations in dissemination of research and present new opportunities for research networking by connecting researchers, clinicians, policymakers, the public, and other stakeholders on a global scale. Objective: As social media influence continues to expand, it becomes increasingly important for cardiovascular researchers to employ social media strategies to increase the impact of their research work, for the ultimate goal of improved outcomes for patients living with or at risk for cardiovascular diseases. Method: Altmetrics are novel metrics that track the attention that scholarly outputs are receiving in non-traditional sources such as in news, blogs, and social media posts. These alternative metrics record research dissemination beyond traditional journal citation indices but also can predict and even promote future citations. Result: This review outlines various methods of how social media can be used to disseminate research, guidance on how to develop a social media portfolio for consideration of academic promotion, and some best practices for promoting one’s research work. Conclusion: Social media offers the advantages of rapid dissemination of research work, potential increases in novel and traditional impact metrics for publications, and may also facilitate academic promotion.

scholarly journals VALUE CO-CREATION THROUGH SOCIAL MEDIA: A CASE STUDY OF A START-UP COMPANY

2019 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Junic Kim ◽  
Hwanho Choi
Keyword(s):  
Social Media ◽  
Value Creation ◽  
Small Businesses ◽  
Start Up ◽  
Media Platform ◽  
Social Media Tools ◽  
Start Ups ◽  
The Relationship ◽  
Social Media Strategy

This research examines social media users’ value-creation processes and the drivers of a start-up company’s successful social media strategy. This research primarily aims to understand start-ups’ effective utilization of social media and value co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small businesses often suffer from a lack of understanding and knowledge of the utilization of social media tools. Therefore, this article uses a case study on the relationship between a social media platform and users’ value co-creation to offer a conceptual framework for start-ups to consider in utilizing social media. Our research reveals that four core drivers of social media success include experience, satisfaction, expression, and sharing ability. Each of these drivers in turn contains conditions for understanding users’ value-creation process and the creation of drivers for successful social media strategies. The research contributes to literature by providing a detailed review of users’ value co-creation as a part of a start-up’s successful social media strategy.

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