Marketing the Message: The Making of the Market for Life Insurance in Australia, 1850–1940

2015 ◽  
Vol 16 (4) ◽  
pp. 929-956 ◽  
Author(s):  
MONICA J. KENELEY
Keyword(s):  
Nineteenth Century ◽  
Life Insurance ◽  
Business Environment ◽  
Marketing Strategies ◽  
Late Nineteenth Century ◽  
Rapid Rate ◽  
Organizational Skills ◽  
New Knowledge ◽  
Late Nineteenth ◽  
Mutual Organization

During the late nineteenth century, sales of life insurance products in Australia increased at a rapid rate. An investigation of the way in which life insurance products were targeted to the consumers provides insights not only into the marketing approaches, but also the changing nature of the mutual organization. This article uses a “stages” approach to analyze the evolution of the marketing message. The experience of Australian mutual insurers suggests that marketing strategies, as with other types of organizational skills, evolve in response to both the prevailing business environment and the ability of the firm to acquire and implement new knowledge and ways of conducting business.

The True Story of Ah Jake

2013 ◽  
Author(s):  
Mae M. Ngai
Keyword(s):  
Nineteenth Century ◽  
Social Relations ◽  
Cross Cultural ◽  
Late Nineteenth Century ◽  
Cultural Relations ◽  
True Story ◽  
New Knowledge ◽  
Chinese Workers ◽  
Late Nineteenth ◽  
Murder Trial

This chapter examines how the issues of language, labor, and justice intertwined in the murder trial of Ah Jake, a Chinese gold miner in nineteenth-century California. The focus is on the transcript of the Sierra County court's hearing in October 1887, on whether to bring the charge of murder against Ah Jake for the killing of another miner, Wah Chuck. Much of the hearing took place in pidgin, or Chinglish. The chapter first tells the story of Ah Jake and how he came to stand trial for murder before discussing the cross-cultural relations between Anglo, Mexican, and Chinese workers in the gold fields of nineteenth-century California. It suggests that the traces of history that can be gleaned from Ah Jake's trial and pardon, when considered within the frame of transpacific circulations of people, language, and organization, produce new knowledge about social relations in the late-nineteenth-century California interior.

Advertisements and Ephemera

2020 ◽  
pp. 152-185
Author(s):  
Amanda Brickell Bellows
Keyword(s):  
Nineteenth Century ◽  
Comparative Analysis ◽  
African Americans ◽  
Marketing Strategies ◽  
Late Nineteenth Century ◽  
Late Nineteenth

This chapter examines the ways in which Russian and American businesses represented the histories of slavery, serfdom, and emancipation in late nineteenth-century advertisements. Images of African Americans and peasants appeared in posters, trade cards, and ephemera. A comparative analysis of these depictions illuminates businesses’ distinct marketing strategies and efforts to target specific consumer groups through portrayals of historically subjugated populations.

scholarly journals Tatar Pedlars in the Grand Duchy of Finland in the Late Nineteenth Century

2020 ◽  
Vol 8 (2) ◽  
pp. 8-24 ◽  
Author(s):  
Johanna Wassholm
Keyword(s):  
Nineteenth Century ◽  
Russian Empire ◽  
Late Nineteenth Century ◽  
Use Of Space ◽  
The Press ◽  
New Knowledge ◽  
Late Nineteenth ◽  
The Russian Empire ◽  
Digital Newspaper ◽  
Grand Duchy

In the 1880s, the arrival of a new group of traders was noted in Finnish- and Swedish-languagenewspapers published in the Grand Duchy of Finland. The newcomers were Muslim Tatars, pettytraders originating in a few villages south of Nizhny Novgorod. They found a livelihood in marketand itinerant trade in the Russian Empire. This article examines depictions of Tatar mobile tradersin the late nineteenth-century press in Finland. While petty trade has left fragmentary traces inhistorical sources, the Finnish National Library’s digital newspaper database offers new possibilitiesto create an overview of how the press depicted relations between the early Tatar itineranttraders and the local sedentary society. Through the concepts of space and practices, the articlediscusses the following topics: fairs as a space for ethnic encounters, Tatar trading practices andinteraction with local customers, the traders’ use of space and tactics in relation to formal regulationand the fairs as a “threatening” space. The article contributes new knowledge on the earlyperiod of Tatar presence in Finland, relatively invisible in previous research, and on the multiethniccharacter of late nineteenth-century petty trade.

Contents of Western Sociology of Religion as a Science and Educational Discipline

2002 ◽  
pp. 106-110
Author(s):  
Liudmyla O. Fylypovych
Keyword(s):  
Nineteenth Century ◽  
International Society ◽  
Sociology Of Religion ◽  
Scientific Study ◽  
Late Nineteenth Century ◽  
The West ◽  
Late Nineteenth

Sociology of religion in the West is a field of knowledge with at least 100 years of history. As a science and as a discipline, the sociology of religion has been developing in most Western universities since the late nineteenth century, having established traditions, forming well-known schools, areas related to the names of famous scholars. The total number of researchers of religion abroad has never been counted, but there are more than a thousand different centers, universities, colleges where religion is taught and studied. If we assume that each of them has an average of 10 religious scholars, theologians, then the army of scholars of religion is amazing. Most of them are united in representative associations of researchers of religion, which have a clear sociological color. Among them are the most famous International Society for the Sociology of Religion (ISSR) and the Society for Scientific Study of Religion (SSSR).

John Lloyd Williams (1854–1945): profile of a Snowdonian botanist

2006 ◽  
Vol 33 (1) ◽  
pp. 1-17
Author(s):  
Dewi Jones
Keyword(s):  
Nineteenth Century ◽  
Plant Physiology ◽  
Marine Algae ◽  
Plant Distribution ◽  
The Arctic ◽  
Late Nineteenth Century ◽  
Major Study ◽  
The Subject ◽  
Late Nineteenth

John Lloyd Williams was an authority on the arctic-alpine flora of Snowdonia during the late nineteenth century when plant collecting was at its height, but unlike other botanists and plant collectors he did not fully pursue the fashionable trend of forming a complete herbarium. His diligent plant-hunting in a comparatively little explored part of Snowdonia led to his discovering a new site for the rare Killarney fern (Trichomanes speciosum), a feat which was considered a major achievement at the time. For most part of the nineteenth century plant distribution, classification and forming herbaria, had been paramount in the learning of botany in Britain resulting in little attention being made to other aspects of the subject. However, towards the end of the century many botanists turned their attention to studying plant physiology, a subject which had advanced significantly in German laboratories. Rivalry between botanists working on similar projects became inevitable in the race to be first in print as Lloyd Williams soon realized when undertaking his major study on the cytology of marine algae.

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