Global Radio Broadcasting and the Dynamics of American Evangelicalism
2017 ◽
Vol 51
(4)
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pp. 1139-1170
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Keyword(s):
Cold War
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During the middle decades of the twentieth century, American evangelicals broadened their global outlook and operations, becoming the largest private radio broadcasters in the world. As they expanded overseas after World War II, American evangelicals encountered a world in crisis due to the Cold War, population growth, and processes of decolonization, affecting Western missions. Evangelical broadcasting advocates promoted mass media as a means to address the shifting demographic, political, and religious balance between the global North and South. Global radio broadcasting demonstrated a dynamic tension within American evangelicalism between innovative and conservative impulses, which was particularly evident in the area of reception.