Media discourses and marketing strategies in the advertising of the pianola

Popular Music ◽  
2021 ◽  
Vol 40 (1) ◽  
pp. 42-57
Author(s):  
Jordi Roquer González
Keyword(s):  
Twentieth Century ◽  
Mass Media ◽  
Social Construction ◽  
Marketing Strategies ◽  
Social Relevance ◽  
Social Conventions ◽  
Musical Activity ◽  
The Social ◽  
Media Discourses ◽  
Great Mass

AbstractAs a phenomenon of great social relevance between 1900 and 1930, the graphic advertising of the pianola must be considered as one of the first great mass media platforms linked to musical activity and, therefore, the analysis of its discourse offers valuable information about the social construction of the musical world during the first decades of the twentieth century. This article shows the results of an analysis of 200 historical advertisements through which it is possible to trace the origins of some of the current advertising rhetoric and also some of our current ideas about musical activity. In this way, the advertisements studied show some interesting links to the mindset and aesthetic and social conventions of the time but also show us to what degree these discourses are, to a large extent, still valid today.

The comparative constitution of twinship: strategies and paradoxes

Twin Research ◽  
2000 ◽  
Vol 3 (3) ◽  
pp. 142-147 ◽  
Author(s):  
EA Stewart
Keyword(s):  
Twentieth Century ◽  
Social Construction ◽  
Social Systems ◽  
Classification Systems ◽  
Mode Of Reproduction ◽  
Twin Research ◽  
The Social

AbstractIn both traditional and modern societies, twinship, as an unusual mode of reproduction, involves difficulties for social systems in maintaining consistent classification systems. It is proposed that the most prevalent response to twinship involves various ‘strategies of normalisation’ to defuse and contain the potential disruption. This proposition is illustrated and analysed in relation to ethnographic maternal drawn mainly (but not exclusively) from African communities in the twentieth century. Following a discussion of twin infanticide as the most extreme of the normalising strategies, the article concludes by identifying a number of paradoxes in the social construction of twinship. Twin Research (2000) 3, 142–147.

scholarly journals Unreasonable rage, disobedient dissent

2018 ◽  
Vol 11 (1) ◽  
pp. 82-108 ◽  
Author(s):  
Jessica Gagnon
Keyword(s):  
Higher Education ◽  
United Kingdom ◽  
Student Engagement ◽  
Social Construction ◽  
Media Coverage ◽  
Student Activists ◽  
The United Kingdom ◽  
The Social ◽  
Media Discourses ◽  
The Impact

This article explores the limits of student engagement in higher education in the United Kingdom through the social construction of student activists within media discourses. It scrutinises the impact of dominant neoliberal discourses on the notion of student engagement, constructing certain students as legitimately engaged whilst infantilising and criminalising those who participate in protest. Exploring media coverage of and commentary on students engaged in activism, from the 2010 protests against university fee increases and from more recent activism in 2016, the article draws upon Sara Ahmed’s (2014) Willful Subjects and Imogen Tyler’s (2013) Revolting Subjects to examine critically the ways in which some powerful discourses control and limit which activities, practices and voices can be recognised as legitimate forms of student engagement.

The social construction of married women's labour-force participation: the case of Sweden in the twentieth century

1994 ◽  
Vol 9 (1) ◽  
pp. 145-156 ◽  
Author(s):  
Anita Nyberg
Keyword(s):  
Twentieth Century ◽  
Social Construction ◽  
Labour Force ◽  
Labour Force Participation ◽  
The Social

Les données provenant des dénombrements indiquent que la proportion des femmes mariées qui travaillent augmente considérablement dans tous les pays d'Europe depuis le début de ce siècle. Cependant cet accroissement n'est, dans une large mesure, qu'une construction sociale de la réalité, ayant pour seule base les idéologies qui prédominaient à l'époque et non une description correcte de la réalité. Si la définition actuelle de la main d'oeuvre avait été appliquée au début du siècle, le travail des ouvrières mariées aurait été évalué de façon complétement différente: on trouverait un taux élevé de participation des ouvrières au début du siècle, un taux bien moindre durant les années 1950 et 1960 et un taux croissant depuis les années 1960 et jusqu'à aujourd'hui.

On the social construction of geomedia technologies

2019 ◽  
Vol 4 (2) ◽  
pp. 89-99 ◽  
Author(s):  
Karin Fast ◽  
Emilia Ljungberg ◽  
Lotta Braunerhielm
Keyword(s):  
Social Construction ◽  
Digital Media ◽  
Social Groups ◽  
Special Issue ◽  
Social Relevance ◽  
Power And Control ◽  
The Social ◽  
Public Lives ◽  
And Control

Geomedia technologies represent an advanced set of digital media devices, hardwares, and softwares. Previous research indicates that these place contingent technologies are currently gaining significant social relevance, and contribute to the shaping of contemporary public lives and spaces. However, research has yet to empirically examine how, and for whom, geomedia technologies are made relevant, as well as the role of these technologies in wider processes of social and spatial (re-)production. This special issue contributes valuable knowledge to existing research in the realm of communication geography, by viewing the current “geomediascape” through the lens of social constructivist perspectives, and by interrogating the reciprocal shaping of technology, the social, and space/place. Scrutinizing the social construction of geomedia technologies in various empirical contexts and in relation to different social groups, the essays deal with important questions of power and control, and ultimately challenge the notion of (geo)mediatization as a neutral process.

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