The ‘Bond van Adverteerders’ Case and Recent Legal Developments in EEC ‘Television Law’
Before the recent adoption, by the Council of Ministers of the EEC, of a directive concerning EEC ‘television law’, technical developments in the European television industry were definitely outpacing legal ones. The emergence of cable and satellite television encouraged both broadcasting companies and advertisers to start operating on a European, instead of merely on a national level. This happened at first in a legal void which was eventually partly filled by the case law of the Court of Justice of the European Communities. Amongst others the relevant cases are the Sacchi Case and Debauve Case. The former established inter alia that the articles of the Treaty of Rome governing the free provision of services, also apply to television transmissions. The latter states that the same applies to cable television services.