Directionality of Affective Priming: Effects of Trait Anxiety and Activation Level

2003 ◽  
Vol 50 (2) ◽  
pp. 116-123 ◽  
Author(s):  
Markus A. Maier ◽  
Michael P. Berner ◽  
Reinhard Pekrun
Keyword(s):  
Trait Anxiety ◽  
Affective Priming ◽  
Affective Processing ◽  
Spreading Activation ◽  
Contrast Effects ◽  
Research Groups ◽  
Priming Effects ◽  
Activation Level ◽  
Priming Paradigm ◽  
Multiple Priming

Abstract. Among the most influential models of automatic affective processing is the spreading activation account ( Fazio, Sanbonmatsu, Powell, & Kardes, 1986 ). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one research group reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.

The Direction of Affective Priming as a Function of Trait Anxiety When Naming Target Words With Regular and Irregular Pronunciation

2004 ◽  
Vol 51 (3) ◽  
pp. 180-190 ◽  
Author(s):  
Michael P. Berner ◽  
Markus A. Maier
Keyword(s):  
Trait Anxiety ◽  
Reading Aloud ◽  
Naming Task ◽  
Affective Priming ◽  
Priming Effects ◽  
Expected Effect ◽  
Negative Affective Priming ◽  
Whole Word ◽  
German Data ◽  
Target Words

Abstract. Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task ( Maier, Berner, & Pekrun, 2003 ): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.

Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

2012 ◽  
Vol 13 (2) ◽  
pp. 284-296 ◽  
Author(s):  
Luis Aguado ◽  
Teresa Dieguez-Risco ◽  
Constantino Méndez-Bértolo ◽  
Miguel A. Pozo ◽  
José A. Hinojosa
Keyword(s):  
Facial Expressions ◽  
Affective Priming ◽  
Priming Effects ◽  
Priming Paradigm ◽  
Facial Expressions Of Emotion

scholarly journals The affective priming paradigm as an indirect measure of food attitudes and related choice behaviour

2020 ◽  
Vol 27 (6) ◽  
pp. 1397-1415
Author(s):  
Loukia Tzavella ◽  
Leah Maizey ◽  
Andrew D. Lawrence ◽  
Christopher D. Chambers
Keyword(s):  
Affective Priming ◽  
Eating Behaviours ◽  
Choice Behaviour ◽  
Manipulation Check ◽  
Priming Effects ◽  
Indirect Measure ◽  
Cognitive Components ◽  
Food Attitudes ◽  
Priming Paradigm ◽  
The Relationship

AbstractIn this Registered Report, we assessed the utility of the affective priming paradigm (APP) as an indirect measure of food attitudes and related choice behaviour in two separate cohorts. Participants undertook a speeded evaluative categorization task in which target words were preceded by food primes that differed in terms of affective congruence with the target, explicit liking (most liked or least liked), and healthiness (healthy or unhealthy). Non-food priming effects were tested as a manipulation check, and the relationship between food priming effects and impulsive choice behaviour was also investigated using a binary food choice task. As predicted, priming effects were observed for both healthy and unhealthy foods, but there was no difference in the magnitude of these effects. This may suggest that the paradigm is most sensitive to affective, but not cognitive, components of attitudes (i.e., healthiness), but alternative theoretical explanations and implications of this finding are discussed. Food and non-food priming effects were observed in both reaction time (RT) and error rate (ER) data, but contrary to expectations, we found no association between food RT priming effects and choice behaviour. All findings from confirmatory analyses regarding RT and ER priming effects, and the absence of the expected correlations between priming effects and impulsive food choices, were successfully replicated in the online cohort of participants. Overall, this study confirms the robustness of the APP as an indirect measure of food liking and raises questions about its applied value for research of eating behaviours.

Mixed Evidence for Name Priming Effects as a Measure of Implicit Self-Esteem: A Conceptual Replication of Krause Et Al. (2012)

2021 ◽  
Vol 39 (5) ◽  
pp. 591-607
Author(s):  
Adrian Jusepeitis ◽  
Klaus Rothermund
Keyword(s):  
Behavioral Outcomes ◽  
Self Esteem ◽  
Affective Priming ◽  
Implicit Measure ◽  
Online Data ◽  
Priming Effects ◽  
Priming Task ◽  
Priming Paradigm ◽  
Online Data Collection ◽  
Affective Priming Task

Krause et al. (2012) demonstrated that evaluative responses elicited by self-related primes in an affective priming task have incremental validity over explicit self-esteem in predicting self-serving biases in performance estimations and expectations in an anagram task. We conducted a conceptual replication of their experiment in which we added a behavioral and an affective outcome and presented names instead of faces as self-related primes. A heterogeneous sample (N = 96) was recruited for an online data collection. Name primes produced significantly positive and reliable priming effects, which correlated with explicit self-esteem. However, neither these priming effects nor explicit self-esteem predicted the cognitive, affective, or behavioral outcomes. Despite the lack of predictive validity of the implicit measure for affective and behavioral outcomes, the positive and reliable priming effects produced by name primes warrant the further investigation of the validity of the affective priming paradigm as a measure of implicit self-esteem.

Simulating cross-language priming with a dynamic computational model of the lexicon

2012 ◽  
Vol 16 (2) ◽  
pp. 288-303 ◽  
Author(s):  
XIAOWEI ZHAO ◽  
PING LI
Keyword(s):  
Semantic Space ◽  
Lexical Representation ◽  
Spreading Activation ◽  
Experimental Paradigm ◽  
Priming Effects ◽  
Developmental Theories ◽  
Activation Level ◽  
Initial Activation ◽  
Cross Language ◽  
Chinese And English

Cross-language priming is a widely used experimental paradigm in psycholinguistics to study how bilinguals’ two languages are represented and organized. Researchers have observed a number of interesting patterns from the priming effects of both translation equivalents and semantically related word pairs across languages. In this study, we implement a self-organizing neural network model, DevLex–II, to simulate these two types of priming effects across Chinese and English. Specifically, our model incorporates a computational mechanism for simulating spreading activation based on the distance between bilingual words in the semantic space. The model also considers additional factors that modulate priming effects, such as the initial activation level of the prime words and the degree to which the target word can be recognized. Our model reveals differences with respect to the priming effects as a function of bilingual type (early versus late L2 learners), directions of priming (L1 to L2 versus L2 to L1), and types of priming (translation versus semantic priming). These simulated differences are compared with empirical findings from previous studies and discussed in the light of interactive and developmental theories of bilingual lexical representation.

scholarly journals The Role of the Valence, Arousing Properties and Subjective Significance of Subliminally Presented Words in Affective Priming

2021 ◽  
Author(s):  
Kamil Imbir ◽  
Maciej Pastwa ◽  
Magdalena Walkowiak
Keyword(s):  
Emotional Valence ◽  
Emotional Reactions ◽  
Affective Priming ◽  
Positive Trend ◽  
Priming Effects ◽  
Response Code ◽  
Quick Response Code ◽  
Priming Paradigm ◽  
Subjective Significance

AbstractIn the verbal affective priming paradigm, the properties of a subliminally presented stimulus alter the interpretation of neutral target stimulus. In the experiment reported here, we tested the role of four factors (valence, origin, arousing properties and subjective significance) that determine the emotional reactions to words in affective priming. Subliminal masked presentation of words preceded the explicit task, which was assessment of neutral Quick Response code (QR code) stimuli. The QRs were codes for words representing personality traits. The results showed the effect of assimilation (negative words caused a negative interpretation, positive caused a positive interpretation) for words’ emotional valence and no effects for origin. Concerning arousal, we found a weak negative trend. In the case of subjective significance, a moderate positive trend was found. These results suggest that affective priming effects are susceptible not only to the valence of priming stimuli but also to activation factors.

Investigating the Mechanisms Underlying Affective Priming Effects Using a Conditional Pronunciation Task

2006 ◽  
Vol 53 (4) ◽  
pp. 268-274 ◽  
Author(s):  
Anna Pecchinenda ◽  
Christiane Ganteaume ◽  
Rainer Banse
Keyword(s):  
Semantic Category ◽  
Affective Priming ◽  
Spreading Activation ◽  
Priming Effects ◽  
Target Words

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to‐be‐pronounced as well as the not‐to‐be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to‐be‐pronounced targets were object‐words, and the not‐to‐be‐pronounced targets were person‐words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object‐words (Experiment 1) and person‐words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.

Combining the Post-Cue Task and the Perceptual Identification Task to Assess Parallel Activation and Mutual Facilitation of Related Primes and Targets

2018 ◽  
Vol 65 (2) ◽  
pp. 84-97 ◽  
Author(s):  
Demian Scherer ◽  
Dirk Wentura
Keyword(s):  
Semantic Priming ◽  
Stimulus Onset ◽  
The Other ◽  
Perceptual Identification ◽  
Identification Task ◽  
Priming Effects ◽  
Priming Paradigm ◽  
Parallel Activation ◽  
Prime Target

Abstract. Recent theories assume a mutual facilitation in case of semantic overlap for concepts being activated simultaneously. We provide evidence for this claim using a semantic priming paradigm. To test for mutual facilitation of related concepts, a perceptual identification task was employed, presenting prime-target pairs briefly and masked, with an SOA of 0 ms (i.e., prime and target were presented concurrently, one above the other). Participants were instructed to identify the target. In Experiment 1, a cue defining the target was presented at stimulus onset, whereas in Experiment 2 the cue was not presented before the offset of stimuli. Accordingly, in Experiment 2, a post-cue task was merged with the perceptual identification task. We obtained significant semantic priming effects in both experiments. This result is compatible with the view that two concepts can both be activated in parallel and can mutually facilitate each other if they are related.

Automatic Stereotype Activation Is Context Dependent

2010 ◽  
Vol 41 (3) ◽  
pp. 131-136 ◽  
Author(s):  
Catharina Casper ◽  
Klaus Rothermund ◽  
Dirk Wentura
Keyword(s):  
Lexical Decision ◽  
Context Information ◽  
Decision Task ◽  
Social Categories ◽  
Priming Effects ◽  
Stereotype Activation ◽  
Social Stereotypes ◽  
Priming Paradigm ◽  
Automatic Activation ◽  
Mental Schemas

Processes involving an automatic activation of stereotypes in different contexts were investigated using a priming paradigm with the lexical decision task. The names of social categories were combined with background pictures of specific situations to yield a compound prime comprising category and context information. Significant category priming effects for stereotypic attributes (e.g., Bavarians – beer) emerged for fitting contexts (e.g., in combination with a picture of a marquee) but not for nonfitting contexts (e.g., in combination with a picture of a shop). Findings indicate that social stereotypes are organized as specific mental schemas that are triggered by a combination of category and context information.

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