Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

2012 ◽  
Vol 13 (2) ◽  
pp. 284-296 ◽  
Author(s):  
Luis Aguado ◽  
Teresa Dieguez-Risco ◽  
Constantino Méndez-Bértolo ◽  
Miguel A. Pozo ◽  
José A. Hinojosa
2020 ◽  
Vol 27 (6) ◽  
pp. 1397-1415
Author(s):  
Loukia Tzavella ◽  
Leah Maizey ◽  
Andrew D. Lawrence ◽  
Christopher D. Chambers

AbstractIn this Registered Report, we assessed the utility of the affective priming paradigm (APP) as an indirect measure of food attitudes and related choice behaviour in two separate cohorts. Participants undertook a speeded evaluative categorization task in which target words were preceded by food primes that differed in terms of affective congruence with the target, explicit liking (most liked or least liked), and healthiness (healthy or unhealthy). Non-food priming effects were tested as a manipulation check, and the relationship between food priming effects and impulsive choice behaviour was also investigated using a binary food choice task. As predicted, priming effects were observed for both healthy and unhealthy foods, but there was no difference in the magnitude of these effects. This may suggest that the paradigm is most sensitive to affective, but not cognitive, components of attitudes (i.e., healthiness), but alternative theoretical explanations and implications of this finding are discussed. Food and non-food priming effects were observed in both reaction time (RT) and error rate (ER) data, but contrary to expectations, we found no association between food RT priming effects and choice behaviour. All findings from confirmatory analyses regarding RT and ER priming effects, and the absence of the expected correlations between priming effects and impulsive food choices, were successfully replicated in the online cohort of participants. Overall, this study confirms the robustness of the APP as an indirect measure of food liking and raises questions about its applied value for research of eating behaviours.


Author(s):  
Markus A. Maier ◽  
Michael P. Berner ◽  
Reinhard Pekrun

Abstract. Among the most influential models of automatic affective processing is the spreading activation account ( Fazio, Sanbonmatsu, Powell, & Kardes, 1986 ). However, investigations of this model by different research groups using the pronunciation task in an affective priming paradigm yielded contradictory results. Whereas one research group reported congruency effects, another obtained reversed priming effects (contrast effects), and still another found null effects. In Experiment 1, we were able to show an influence of trait anxiety on the direction of the affective priming effect. By using a multiple priming paradigm in Experiment 2, we were able to link the occurrence of reversed priming effects to increased levels of activation of affective representations. We propose that this relation might underlie the influence of trait anxiety on the direction of affective priming effects. Both experiments indicate that automatic evaluation in an affective network is substantially moderated by personality traits and activation level.


2021 ◽  
Vol 39 (5) ◽  
pp. 591-607
Author(s):  
Adrian Jusepeitis ◽  
Klaus Rothermund

Krause et al. (2012) demonstrated that evaluative responses elicited by self-related primes in an affective priming task have incremental validity over explicit self-esteem in predicting self-serving biases in performance estimations and expectations in an anagram task. We conducted a conceptual replication of their experiment in which we added a behavioral and an affective outcome and presented names instead of faces as self-related primes. A heterogeneous sample (N = 96) was recruited for an online data collection. Name primes produced significantly positive and reliable priming effects, which correlated with explicit self-esteem. However, neither these priming effects nor explicit self-esteem predicted the cognitive, affective, or behavioral outcomes. Despite the lack of predictive validity of the implicit measure for affective and behavioral outcomes, the positive and reliable priming effects produced by name primes warrant the further investigation of the validity of the affective priming paradigm as a measure of implicit self-esteem.


Author(s):  
Kamil Imbir ◽  
Maciej Pastwa ◽  
Magdalena Walkowiak

AbstractIn the verbal affective priming paradigm, the properties of a subliminally presented stimulus alter the interpretation of neutral target stimulus. In the experiment reported here, we tested the role of four factors (valence, origin, arousing properties and subjective significance) that determine the emotional reactions to words in affective priming. Subliminal masked presentation of words preceded the explicit task, which was assessment of neutral Quick Response code (QR code) stimuli. The QRs were codes for words representing personality traits. The results showed the effect of assimilation (negative words caused a negative interpretation, positive caused a positive interpretation) for words’ emotional valence and no effects for origin. Concerning arousal, we found a weak negative trend. In the case of subjective significance, a moderate positive trend was found. These results suggest that affective priming effects are susceptible not only to the valence of priming stimuli but also to activation factors.


2007 ◽  
Vol 25 (2) ◽  
pp. 135-152 ◽  
Author(s):  
Siu-Lan Tan ◽  
Matthew P. Spackman ◽  
Matthew A. Bezdek

STUDIES ADDRESSING EFFECTS OF MUSIC ON VIEWERS' perceptions of film have usually presented music simultaneously with a scene of interest. In the present study, 177 undergraduates viewed film excerpts with music presented before or after a scene featuring a single character. Whereas the film characters had emotionally neutral or subdued facial expressions, the music conveyed happiness, sadness, fear, or anger. Overall, participants tended to interpret characters' emotions in ways that were consistent with the particular emotion expressed in the music, offering evidence for both forward and backward affective priming effects. Our data confirm Boltz, Schulkind, and Kantra's (1991) findings on the role of music in foreshadowing. As far as we are aware, the effects of music on a prior scene have not been demonstrated in film music research. Our findings suggest that music does not have to be presented concurrently with onscreen images to influence viewers' interpretations of film content.


2019 ◽  
Author(s):  
Brittney O'Neill

The effects of emoticons in textual computer-mediated communication (CMC) remain relatively unexplored. CMC researchers have suggested that emoticons behave much as do facial expressions in face-to-face interaction (e.g. Danet, Ruedenberg-Wright, & Rosenbaum-Tamari, 1997; Rezabek & Cochenour, 1998; Thompson & Foulger, 1996). Some fMRI research suggests, however, that there is not a direct neural correspondence between emoticons and facial expressions, but that emoticons play an important role in determining the positive or negative valence of an utterance (Yuasa, Saito, & Mukawa, 2011). Following the affective priming paradigm developed by Fazio, Sanbonmatsu, Powell, and Kardes (1986), this study explores the priming effects of emoticons vis-à-vis photographs of facial expression and emotional words on valence judgements of emotionally charged words. Significant main effects of age, prime valence, and target valence were found. There were also significant interactions between these three factors. Overall results suggest that younger and older participants have differing experiences of emoticons, with younger participants experiencing an effect of emoticons that is similar to the effect of facial expressions while older adults seem to experience emoticons in ways more like textual information or even just textual nonsense.


2016 ◽  
Vol 37 (1) ◽  
pp. 16-23 ◽  
Author(s):  
Chit Yuen Yi ◽  
Matthew W. E. Murry ◽  
Amy L. Gentzler

Abstract. Past research suggests that transient mood influences the perception of facial expressions of emotion, but relatively little is known about how trait-level emotionality (i.e., temperament) may influence emotion perception or interact with mood in this process. Consequently, we extended earlier work by examining how temperamental dimensions of negative emotionality and extraversion were associated with the perception accuracy and perceived intensity of three basic emotions and how the trait-level temperamental effect interacted with state-level self-reported mood in a sample of 88 adults (27 men, 18–51 years of age). The results indicated that higher levels of negative mood were associated with higher perception accuracy of angry and sad facial expressions, and higher levels of perceived intensity of anger. For perceived intensity of sadness, negative mood was associated with lower levels of perceived intensity, whereas negative emotionality was associated with higher levels of perceived intensity of sadness. Overall, our findings added to the limited literature on adult temperament and emotion perception.


Author(s):  
Michael P. Berner ◽  
Markus A. Maier

Abstract. Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task ( Maier, Berner, & Pekrun, 2003 ): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.


Author(s):  
Demian Scherer ◽  
Dirk Wentura

Abstract. Recent theories assume a mutual facilitation in case of semantic overlap for concepts being activated simultaneously. We provide evidence for this claim using a semantic priming paradigm. To test for mutual facilitation of related concepts, a perceptual identification task was employed, presenting prime-target pairs briefly and masked, with an SOA of 0 ms (i.e., prime and target were presented concurrently, one above the other). Participants were instructed to identify the target. In Experiment 1, a cue defining the target was presented at stimulus onset, whereas in Experiment 2 the cue was not presented before the offset of stimuli. Accordingly, in Experiment 2, a post-cue task was merged with the perceptual identification task. We obtained significant semantic priming effects in both experiments. This result is compatible with the view that two concepts can both be activated in parallel and can mutually facilitate each other if they are related.


2010 ◽  
Vol 41 (3) ◽  
pp. 131-136 ◽  
Author(s):  
Catharina Casper ◽  
Klaus Rothermund ◽  
Dirk Wentura

Processes involving an automatic activation of stereotypes in different contexts were investigated using a priming paradigm with the lexical decision task. The names of social categories were combined with background pictures of specific situations to yield a compound prime comprising category and context information. Significant category priming effects for stereotypic attributes (e.g., Bavarians – beer) emerged for fitting contexts (e.g., in combination with a picture of a marquee) but not for nonfitting contexts (e.g., in combination with a picture of a shop). Findings indicate that social stereotypes are organized as specific mental schemas that are triggered by a combination of category and context information.


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