From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities

2016 ◽  
Vol 30 (6) ◽  
pp. 615-628 ◽  
Author(s):  
Marco Visentin ◽  
Daniele Scarpi ◽  
Gabriele Pizzi
Keyword(s):  
Behavioral Outcomes ◽  
Purchase Intentions ◽  
Stage Model ◽  
Comprehensive Model ◽  
World Cup ◽  
Fifa World Cup ◽  
Three Stages ◽  
And Behavior ◽  
Customer Reaction

In this research we develop a comprehensive model of sponsorship effects accounting for behavioral outcomes such as actual purchase, purchase intentions, and word-of-mouth referral intention. We recombine constructs that have been traditionally considered separately into three stages—assessment, elaboration, and behavior. We collect data on actual customers of Nike and Adidas flagship stores during the FIFA World Cup sponsorship. Basing on our results, we provide a consumer-oriented perspective on the role of attitude toward the brand, fit, and involvement with the event in determining customer reaction to sponsorship activities.

Individual Differences in the Name Similarity Effect

2014 ◽  
Vol 35 (2) ◽  
pp. 111-118
Author(s):  
Daniel J. Howard ◽  
Roger A. Kerin
Keyword(s):  
Individual Differences ◽  
Impression Management ◽  
Interactive Effect ◽  
Purchase Intentions ◽  
Brand Attitude ◽  
Self Monitoring ◽  
Similarity Effect ◽  
And Behavior ◽  
Usage Context

The name similarity effect is the tendency to like people, places, and things with names similar to our own. Although many researchers have examined name similarity effects on preferences and behavior, no research to date has examined whether individual differences exist in susceptibility to those effects. This research reports the results of two experiments that examine the role of self-monitoring in moderating name similarity effects. In the first experiment, name similarity effects on brand attitude and purchase intentions were found to be stronger for respondents high, rather than low, in self-monitoring. In the second experiment, the interactive effect observed in the first study was found to be especially true in a public (vs. private) usage context. These findings are consistent with theoretical expectations of name similarity effects as an expression of egotism manifested in the image and impression management concerns of high self-monitors.

DYNAMICS OF CONSTRUCTION OF BUSINESS CENTERS IN SAMARA CITY MIDDLE AREA

2016 ◽  
Vol 6 (3) ◽  
pp. 62-66
Author(s):  
Aleksei A. KAIASOV
Keyword(s):  
Future Development ◽  
Historical Period ◽  
Middle Zone ◽  
Social Business ◽  
World Cup ◽  
Fifa World Cup ◽  
Business Function ◽  
Business Functions ◽  
The City

In this article1 the author views the periods of formation of business function in Samara, features of the development in each historical period and emergence of new types of buildings - business centers. The article deals the middle area of the city as the most promising for the formation of Samara city business functions. The middle area of the city concentrates the various functions - commercial, administrative, social, business, hotel and has great potential for future development. In connection with the beginning of the implementation of major federal projects: transport hub of Kurumoch airport, the design of the technopark and Сentral highway, preparations for the FIFA World Cup 2018, the role of the middle zone of the urban environment structure increases.

On the importance of the probabilistic model in identifying the most decisive games in a tournament

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Francisco Corona ◽  
Juan de Dios Tena Horrillo ◽  
Michael Peter Wiper
Keyword(s):  
Statistical Approach ◽  
Decision Makers ◽  
Ordered Probit ◽  
World Cup ◽  
Fifa World Cup ◽  
Probit Models ◽  
Great Relevance ◽  
Ordered Probit Models ◽  
Original Measure

AbstractIdentifying the decisive matches in international football tournaments is of great relevance for a variety of decision makers such as organizers, team coaches and/or media managers. This paper addresses this issue by analyzing the role of the statistical approach used to estimate the outcome of the game on the identification of decisive matches on international tournaments for national football teams. We extend the measure of decisiveness proposed by Geenens (2014) in order to allow us to predict or evaluate the decisive matches before, during and after a particular game on the tournament. Using information from the 2014 FIFA World Cup, our results suggest that Poisson and kernel regressions significantly outperform the forecasts of ordered probit models. Moreover, we find that although the identification of the most decisive matches is independent of the model considered, the identification of other key matches is model dependent. We also apply this methodology to identify the favorite teams and to predict the most decisive matches in 2015 Copa America before the start of the competition. Furthermore, we compare our forecast approach with respect to the original measure during the knockout stage.

Role of tattoos in football: Behavioral patterns and success—analysis of the FIFA World Cup 2018

2020 ◽  
Vol 38 (6) ◽  
pp. 788-792
Author(s):  
Simon M. Mueller ◽  
Michael Bayer ◽  
Mattia Antenna ◽  
Stefan Gysin
Keyword(s):  
Behavioral Patterns ◽  
World Cup ◽  
Fifa World Cup

scholarly journals Pre-symptomatic and asymptomatic transmission of COVID-19: Implications for control measures in Qatar

2021 ◽  
Vol 2021 (3) ◽  
Author(s):  
Abdelaziz M Tawengi ◽  
Samantha Johnston ◽  
Soha Shawqi Albayat ◽  
Devendra Bansal ◽  
Shazia Ahmed ◽  
...  
Keyword(s):  
Control Strategies ◽  
Small Population ◽  
Control Measures ◽  
Rapid Expansion ◽  
Young Population ◽  
Epidemiological Evidence ◽  
World Cup ◽  
Fifa World Cup ◽  
Entry Points

Public health control measures for communicable diseases are often based on the identification of symptomatic cases. However, emerging epidemiological evidence demonstrates the role of pre-symptomatic and asymptomatic transmissions of coronavirus disease 2019 (COVID-19). Understanding high-risk settings where transmissions can occur from infected individuals without symptoms has become critical for improving the response to the pandemic. In this review, we discussed the evidence on the transmission of severe acute respiratory syndrome coronavirus-2, its effect on control strategies, and lessons that can be applied in Qatar. Although Qatar has a small population, it has a distinct setting for COVID-19 control. It has a largely young population and is mostly composed of expatriates particularly from the Middle East and Asia that reside in Qatar for work. Further key considerations for Qatar and travel include population movement during extended religious holiday periods, screening and tracing of visitors and residents at entry points into the country, and expatriates living and working in high-density settings. We also consider how its international airport serves as a major transit destination for the region, as Qatar is expected to experience a rapid expansion of visitors while preparing to host the FIFA World Cup in 2022.

scholarly journals UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

2020 ◽  
Vol 2 (2) ◽  
pp. 310-322
Author(s):  
Hamdan Hamdan ◽  
Paijan Paijan
Keyword(s):  
Quantitative Research ◽  
Purchase Intentions ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Attributes ◽  
Positive Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination of the sample is women’s in West Jakarta who have consumed coffee today by using purposive sampling techniques to 148 women. The results of primary data collection will be analyzed using the SEM-Covariance method. The findings of this study indicate that product attributes have a positive and significant effect on utilitarian values and hedonic values. The utilitarian values and hedonic values have a positive significant effect on repurchase intention.

scholarly journals The role of the 2018 FIFA World Cup in forming Russia’s image

2020 ◽  
Vol 26 (3) ◽  
pp. 106-126
Author(s):  
V. V. Kochetkov
Keyword(s):  
Content Analysis ◽  
Sample Population ◽  
Sporting Events ◽  
World Cup ◽  
Positive Role ◽  
Fifa World Cup ◽  
Russian State ◽  
Foreign Media ◽  
Google Search

This paper is devoted to the study of the role international sporting events in forming image of state. The goal of research is to study the role of the FIFA World Cup in forming Russia’s image. The front-end content analysis is used, which is focused on drawing up the most detailed idea of the information Vow over a certain period in order to identify meaningful dynamics and is of an applied nature. The physical unit of content analysis was the article number (release date), and the text publication was the unit of analysis. Texts for processing were searched in English using a Google search for the period from May 1, 2018 to August 1, 2018. Ne articles should simultaneously contain the words “Russia” and “World cup”. In a generalized form, the search query looked like this: site: [publication site] Russia and World cup. Ne sample population includes the most popular Google search queries. Articles containing only a summary of sports indicators were excluded from the texts found, since the research objectives were satisfied with articles affecting the social, political and economic aspects of the 2018 World Cup. The information priorities of different foreign media are different. For the American and British media, it is important, in particular, to respect human rights in Russia, and for the Chinese media, the opportunity to profit from the supply of our own products. However, after the end of the 2018 FIFA World Cup, negative rhetoric gave way to positive. Ne results of the study indicate the positive role of the 2018 World Cup in shaping the image of the Russian state.

scholarly journals Scoring Lifestyle Medicine Goals With FIFA 2022—An Opportunity to Strike Big!

2021 ◽  
pp. 155982762110265
Author(s):  
Sathyanarayanan Doraiswamy ◽  
Sohaila Cheema ◽  
Javaid I. Sheikh ◽  
Ravinder Mamtani
Keyword(s):  
Large Scale ◽  
Healthy Lifestyle ◽  
Healthy Lifestyles ◽  
Positive Health ◽  
World Cup ◽  
Lifestyle Medicine ◽  
Fifa World Cup ◽  
The World ◽  
The Impact

Qatar is one of the few countries in the world with a dedicated national sports day. Qatar believes that sport is one of the best tools to promote a healthy lifestyle to help curb the growing burden of non-communicable diseases (NCDs). With the well-established positive health effects of soccer on cardiovascular, metabolic, and musculoskeletal conditions, the vision of the FIFA World Cup 2022™ hosted by Qatar to use the power of soccer to “open the door of an amazing world experience” is praiseworthy. With NCDs accounting for 70% of deaths in Qatar, there exists a perfect opportunity to promote healthy lifestyles to prevent, treat, and reverse NCDs. We believe that the FIFA World Cup 2022™ presents an opportunity that could contribute to generating valuable evidence on the lifestyle benefits of such large-scale events. This event comes at an opportune moment for countries in the region to make their health systems lifestyle-sensitive. FIFA World Cup 2022™ could just be the tipping point in the region that establishes the role of sports in mitigating the burden of NCDs. With the impact of COVID-19 on persons with pre-existing NCDs, the urgency for addressing the “syndemic” cannot be overemphasized and sport can be the lifestyle medicine.

Sign in / Sign up

Export Citation Format

Share Document