scholarly journals The Impact of Persuasive Messages on IAT Performance is Moderated by Source Attractiveness and Likeability

2014 ◽  
Vol 45 (6) ◽  
pp. 437-448 ◽  
Author(s):  
Colin Tucker Smith ◽  
Jan De Houwer
Keyword(s):  
Implicit Association Test ◽  
Association Test ◽  
Implicit Association ◽  
Persuasive Messages ◽  
New Information ◽  
Affect Misattribution Procedure ◽  
Implicit And Explicit ◽  
The Impact

In two studies, participants read persuasive messages introduced by an attractive (Study 1) or likeable (Study 2) source before completing measures of implicit and explicit evaluations. The persuasive messages were in favor of an unfamiliar brand of facial soap (Study 1) and the implementation of comprehensive examinations at the participants’ university (Study 2). Results showed that persuasive messages had a stronger impact on an Implicit Association Test when the source was high in attractiveness or likeability (Study 1 and Study 2); responses on an Affect Misattribution Procedure, though in the predicted direction, were not significantly impacted by a source high in likeability (Study 2). These findings parallel those of numerous studies that, however, have looked almost exclusively at persuasion of explicit evaluations. They confirm that implicit evaluations can be changed through direct persuasive appeals and provide new information about the conditions under which persuasion of implicit evaluations can be found.

Implicit collective self-esteem: A comparative analysis of Gelao and Han teenagers

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Hongyun Lyu ◽  
Ningjian Liang ◽  
Zhen Guo ◽  
Rogelio Alejo Rodriguez
Keyword(s):  
Ethnic Group ◽  
Implicit Association Test ◽  
Correlation Coefficients ◽  
Self Esteem ◽  
Association Test ◽  
Implicit Association ◽  
Collective Self ◽  
Implicit And Explicit ◽  
Collective Self Esteem ◽  
The Relationship

In this study we examined the differences in implicit collective self- esteem between Gelao and Han teenagers, using the Implicit Association Test. We also explored the relationship between participants' implicit and explicit collective self-esteem with the Implicit Association Test and the Explicit Collective Self-Esteem Scale. Participants were 169 teenagers residing in Gelao regions in China. The results showed that both Gelao and Han participants had an implicit collective self-esteem effect (i.e., tended to associate their own ethnic group with positive words and the other ethnic group with negative words), and this effect was significantly higher among Gelao than among Han participants. Further, scores on the importance-to-identity subscale of the Explicit Collective Self-Esteem scale were significantly higher in the Gelao versus the Han group. The correlation coefficients between implicit and explicit collective self-esteem for both groups were very low. The significance of the study findings is discussed.

scholarly journals The target/perpetrator brief-implicit association test (B-IAT): an implicit instrument for efficiently measuring discrimination based on race/ethnicity, sex, gender identity, sexual orientation, weight, and age

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Maddalena Marini ◽  
Pamela D. Waterman ◽  
Emry Breedlove ◽  
Jarvis T. Chen ◽  
Christian Testa ◽  
...  
Keyword(s):  
Sexual Orientation ◽  
Gender Identity ◽  
Implicit Association Test ◽  
Mental Representations ◽  
Association Test ◽  
Implicit Association ◽  
Implicit Measures ◽  
Race Ethnicity ◽  
Implicit And Explicit ◽  
Explicit Measures

Abstract Background To date, research assessing discrimination has employed primarily explicit measures (i.e., self-reports), which can be subject to intentional and social desirability processes. Only a few studies, focusing on sex and race/ethnicity discrimination, have relied on implicit measures (i.e., Implicit Association Test, IAT), which permit assessing mental representations that are outside of conscious control. This study aims to advance measurement of discrimination by extending the application of implicit measures to multiple types of discrimination and optimizing the time required for the administration of these instruments. Methods Between September 27th 2019 and February 9th 2020, we conducted six experiments (984 participants) to assess implicit and explicit discrimination based on race/ethnicity, sex, gender identity, sexual orientation, weight, and age. Implicit discrimination was measured by using the Brief-Implicit Association Test (B-IAT), a new validated version of the IAT developed to shorten the time needed (from ≈15 to ≈2 min) to assess implicit mental representations, while explicit discrimination was assessed using self-reported items. Results Among participants (mean age = 37.8), 68.6% were White Non-Hispanic; 69% were females; 76.1% were heterosexual; 90.7% were gender conforming; 52.8% were medium weight; and 41.5% had an advanced level of education. Overall, we found implicit and explicit recognition of discrimination towards all the target groups (stronger for members of the target than dominant groups). Some exceptions emerged in experiments investigating race/ethnicity and weight discrimination. In the racism experiment, only people of Color showed an implicit recognition of discrimination towards the target group, while White people were neutral. In the fatphobia experiment, participants who were not heavy showed a slight implicit recognition of discrimination towards the dominant group, while heavy participants were neutral. Conclusions This study provides evidence that the B-IAT is a valuable tool for quickly assessing multiple types of implicit discrimination. It shows also that implicit and explicit measures can display diverging results, thus indicating that research would benefit from the use of both these instruments. These results have important implications for the assessment of discrimination in health research as well as in social and psychological science.

scholarly journals A Diffusion Model Approach for Understanding the Impact of 17 Interventions on the Race Implicit Association Test

2020 ◽  
Author(s):  
Jessica Röhner ◽  
Calvin K. Lai
Keyword(s):  
Decision Making ◽  
Implicit Association Test ◽  
Association Test ◽  
Implicit Measure ◽  
Implicit Association ◽  
Implicit Measures ◽  
Long Term Effects ◽  
Sham Intervention ◽  
The Impact ◽  
Speed Accuracy

<p>Performance on implicit measures reflects construct-specific and non-construct-specific processes. This creates an interpretive issue for understanding interventions to change implicit measures: change in performance could reflect changes in the constructs-of-interest or changes in other mental processes. We re-analyzed data from six studies (<i>N</i> = 23,342) to examine the process-level effects of 17 interventions and one sham intervention to change race Implicit Association Test (IAT) performance. Diffusion models decompose overall IAT performance (<i>D</i>-scores) into construct-specific (ease of decision-making), and non-construct-specific processes (speed-accuracy tradeoffs, non-decision-related processes like motor execution). Interventions that effectively reduced <i>D-</i>scores changed ease of decision-making on compatible and incompatible trials. They also eliminated differences in speed-accuracy tradeoffs between compatible and incompatible trials. Non-decision-related processes were impacted by two interventions only. There was little evidence that interventions had any long-term effects. These findings highlight the value of diffusion modeling for understanding the mechanisms by which interventions affect implicit measure performance.</p>

Proximity and distance goals in adult attachment

2008 ◽  
Vol 22 (8) ◽  
pp. 675-694 ◽  
Author(s):  
Marieke Dewitte ◽  
Jan De Houwer
Keyword(s):  
Adult Attachment ◽  
Implicit Association Test ◽  
Association Test ◽  
Attachment Anxiety ◽  
Implicit Association ◽  
Attachment Avoidance ◽  
Implicit Motivation ◽  
Motivational Constructs ◽  
Goal Activation ◽  
Implicit And Explicit

We used a variant of the Implicit Association Test (IAT) and explicit reports to examine the assumption that attachment anxiety and avoidance are related to proximity and distance goals. Results confirmed that attachment avoidance was associated with a stronger implicit motivation for and positive evaluation of distance goals in attachment relationships. This was found both at the implicit and explicit levels and both in a threat and non‐threat context. Attachment anxiety was associated with proximity goals only when measured explicitly, but not when goal activation was measured implicitly. Our findings highlight the importance of considering both implicit and explicit goal representations when studying motivational processes in the context of attachment, and suggest that the IAT can provide a useful tool for investigating implicit motivational constructs. Copyright © 2008 John Wiley & Sons, Ltd.

The Ms. Stereotype Revisited: Implicit and Explicit Facets

2007 ◽  
Vol 31 (3) ◽  
pp. 305-310
Author(s):  
Kelly A. Malcolmson ◽  
Lisa Sinclair
Keyword(s):  
Implicit Association Test ◽  
Short Description ◽  
Association Test ◽  
Target Person ◽  
Implicit Measure ◽  
Implicit Association ◽  
Implicit And Explicit

Implicit and explicit stereotypes toward the title Ms. were examined. Participants read a short description of a target person whose title of address varied (Ms., Mrs., Miss, Mr.). They then rated the person on agentic and communal traits and completed an Implicit Association Test. Replicating earlier research ( Dion, 1987 ), at an explicit level, women using the title Ms. were seen as less communal than individuals using the title Mrs. or Mr. and more agentic than individuals using the titles Mrs., Mr., or Miss. This time, however, women using the title Miss were also seen as less communal and more agentic than women using the title Mrs. but not as agentic as women using the title Ms. On the implicit measure, Ms. was relatively more associated with agentic than communal traits compared to Mrs. but not to Miss.

scholarly journals The Effect of Plain Cigarette Packaging on Implicit Attitudes

2021 ◽  
pp. 24
Author(s):  
Keyword(s):  
Nicotine Dependence ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Smoking Behavior ◽  
Addictive Behavior ◽  
Association Test ◽  
Implicit Association ◽  
Color Design ◽  
Plain Packaging ◽  
The Impact

Rationale: The significance of this research stems from the impact implicit attitudes have on smoking behavior, where positive implicit attitudes can result in a greater likelihood of smoking behavior. Even though it has previously been argued that implicit attitudes can drive addictive behavior there is a lack of research on whether cigarette packaging has an influence on implicit attitudes. Objectives: The purpose of this study was to examine the effect of plain cigarette packaging and designed/logo cigarette packaging on implicit attitudes. Methods: Implicit attitudes towards cigarette packaging were assessed by means of the Brief Implicit Association Test (BIAT). A questionnaire was conducted to assess sociodemographic and smoking behavior. The Fagerström Test for Nicotine Dependence (FTND) was used to assess level of dependence. The sample consisted of 264 participants. Results: BIAT indicate a significant association between designed/logo cigarette packaging and positive implicit attitudes (Mean d-score > .15). Cigarette packaging design’s influence on implicit attitudes is positive (Mean d-score = .22), where there is a slight association between designed/logo packaging and positive implicit attitudes. Conclusions: When compared with plain packaging, designed/logo cigarette packaging leads to positive implicit attitudes. These findings support the effectiveness of plain packaging regulations where the removal of color, design and logo from cigarette packaging will decrease positive implicit attitudes formed by cigarette packaging.

scholarly journals Attitude toward smoking: the effect of negative smoking-related pictures

2017 ◽  
Vol 8 (2) ◽  
pp. 317
Author(s):  
Viktorija Grigaliūnaitė ◽  
Lina Pilelienė
Keyword(s):  
Research Methods ◽  
Implicit Association Test ◽  
Marketing Research ◽  
Value Added ◽  
Negative Stimulus ◽  
Association Test ◽  
Implicit Association ◽  
Explicit Attitude ◽  
Traditional Marketing ◽  
Implicit And Explicit

Research background: Endeavouring to develop healthy societies is a primary goal in many countries. As smoking is a major problem of public health, lowering the extent of smoking is one of the conditions for developing a healthy society. Based on the research revealing that the pairing of the product with negative stimuli enhances the possibility of negative reaction to the product as negative stimulus transfers it’s meaning to the product, tobacco packaging was labelled with negative smoking-related pictures illustrating the danger of smoking. Nevertheless, the extent of smoking is still large in many countries. Hence, the effect of negative smoking-related pictures has been the subject of intense debate within the scientific community.Purpose of the article: The aim of this research is to determine the effect of negative smok-ing-related pictures on the both implicit and explicit attitude toward smoking.Methods: For the purpose of determining the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking, Implicit Association Test and ques-tionnaire survey were provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature.Findings & Value added: The theoretical analysis substantiated the influence of attitude toward the product on consumer purchase decisions. Nevertheless, people do not always want to reveal their opinion, hence traditional marketing research methods for measuring explicit attitude are not sufficient as they are often not objective. Therefore, neuromarketing research methods complement traditional marketing research methods by providing more objectivity. Consequently, the Implicit Association Test and traditional questionnaire research are applied for the empirical research, revealing the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking. The recommendations for the usage of negative smoking-related pictures on purpose to influence attitude toward smoking and consumer purchase behaviour are substantiated.

scholarly journals Illusory-Correlation Effects on Implicit and Explicit Evaluation

2020 ◽  
pp. 014616722097770
Author(s):  
Pieter Van Dessel ◽  
Kate Ratliff ◽  
Skylar M. Brannon ◽  
Bertram Gawronski ◽  
Jan De Houwer
Keyword(s):  
Implicit Association Test ◽  
Past Research ◽  
Implicit Association ◽  
Correlation Effects ◽  
Illusory Correlation ◽  
Priming Task ◽  
Affect Misattribution Procedure ◽  
Majority Groups ◽  
Controlled Evaluation ◽  
Implicit And Explicit

Research suggests that people sometimes perceive a relationship between stimuli when no such relationship exists (i.e., illusory correlation). Illusory-correlation effects are thought to play a central role in the formation of stereotypes and evaluations of minority versus majority groups, often leading to less favorable impressions of minorities. Extant theories differ in terms of whether they attribute illusory-correlation effects to processes operating during learning (belief formation) or measurement (belief expression), and whether different evaluation measures should be differentially sensitive to illusory-correlation effects. Past research found mixed evidence for dissociative effects of illusory-correlation manipulations on measures of implicit (i.e., automatic) and explicit (i.e., controlled) evaluation. Four high-powered studies obtained illusory-correlation effects on explicit evaluations, but not implicit evaluations probed with an Implicit Association Test, Evaluative Priming Task, and Affect Misattribution Procedure. The results are consistent with theories that attribute illusory-correlation effects to processes during belief expression.

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