Children Not Seeing More Food Ads on Television: FTC Releases Research on Children's Exposure to Television Advertising

2007 ◽  
Keyword(s):  
Television Advertising ◽  
Children’S Exposure

scholarly journals Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries

2019 ◽  
Vol 20 (S2) ◽  
pp. 116-128 ◽  
Author(s):  
Bridget Kelly ◽  
Stefanie Vandevijvere ◽  
SeeHoe Ng ◽  
Jean Adams ◽  
Lorena Allemandi ◽  
...  
Keyword(s):  
Television Advertising ◽  
Children’S Exposure

Children's Exposure to Television Advertising: Implications for Childhood Obesity

2007 ◽  
Vol 26 (2) ◽  
pp. 182-201 ◽  
Author(s):  
Debra M. Desrochers ◽  
Debra J. Holt
Keyword(s):  
Childhood Obesity ◽  
The United States ◽  
Television Advertising ◽  
Health Concern ◽  
Institute Of Medicine ◽  
Policy Makers ◽  
Research Attention ◽  
Major Health ◽  
Children’S Exposure

In 2005, the Institute of Medicine declared that the prevalence of childhood obesity in the United States ranks as a major health concern. Although the role of television advertising as a possible contributor has received considerable research attention, most previous studies have not included a detailed analysis of children's exposure on all programming or made comparisons with earlier estimates. Therefore, the Bureau of Economics staff at the Federal Trade Commission undertook a comprehensive analysis of television advertising to determine how many and what types of advertisements children are exposed to today and how the findings compare with their exposure before the rise in obesity. This article presents the major findings of the Federal Trade Commission's report and discusses several other issues that help inform the obesity debate. The article's insights will be useful to policy makers, researchers, marketers, and other constituencies involved in developing solutions to the obesity problem.

scholarly journals Governmental policies to reduce unhealthy food marketing to children

2019 ◽  
Vol 77 (11) ◽  
pp. 787-816 ◽  
Author(s):  
Lindsey Smith Taillie ◽  
Emily Busey ◽  
Fernanda Mediano Stoltze ◽  
Francesca Renee Dillman Carpentier
Keyword(s):  
United Kingdom ◽  
Policy Design ◽  
Television Advertising ◽  
Food Marketing ◽  
Future Research ◽  
Unhealthy Food ◽  
Design Elements ◽  
The United Kingdom ◽  
Marketing To Children ◽  
Children’S Exposure

AbstractReducing children’s exposure to food marketing is an important obesity prevention strategy. This narrative review describes current statutory regulations that restrict food marketing; reviews available evidence on the effects of these regulations; and compares policy design elements in Chile and the United Kingdom. Currently, 16 countries have statutory regulations on unhealthy food marketing to children. Restrictions on television advertising, primarily during children’s programming, are most common. Schools are also a common setting for restrictions. Regulations on media such as cinema, mobile phone applications, print, packaging, and the internet are uncommon. Eleven evaluations of policies in 4 jurisdictions found small or no policy-related reductions in unhealthy food advertising, in part because marketing shifted to other programs or venues; however, not all policies have been evaluated. Compared with the United Kingdom, Chile restricts marketing on more products, across a wider range of media, using more marketing techniques. Future research should examine which elements of food marketing policy design are most effective at reducing children’s exposure to unhealthy food marketing.

Extent and nutritional quality of foods and beverages to which children are exposed in Colombian TV food advertising

2020 ◽  
pp. 1-11
Author(s):  
Alcides Velasquez ◽  
Mercedes Mora-Plazas ◽  
Luis Fernando Gómez ◽  
Lindsey S Taillie ◽  
Francesca R Dillman Carpentier
Keyword(s):  
Nutritional Quality ◽  
Economic Status ◽  
Product Category ◽  
Television Advertising ◽  
Food Advertising ◽  
School Age Children ◽  
Snack Food ◽  
Significant Difference ◽  
Food And Beverage ◽  
Children’S Exposure

Abstract Objective: To examine children’s exposure to food and beverage advertising across a year of Colombian television based on whether products exceed Pan-American Health Organization (PAHO)-defined nutrient thresholds. Design: Nutritional information was obtained for all foods and beverages advertised and used to categorise each product according to the product category (e.g. beverage, snack food) and nutritional quality based on the PAHO model for identifying products in excess of free sugars, Na or saturated fat or containing non-caloric sweeteners or trans-fat. Television audience ratings data were used to derive the average child audience (unique child viewers) per ad and the number of times ads were seen by children in a single week (weekly impressions) based on product category and nutritional quality. Setting: All food and beverage ads on cable and over-the-air TV in Colombia in 2017. Participants: N/A. Results: Of all instances of TV ads, 89·3 % were of unhealthy products. A larger proportion of male and female children, as well as children from low (88·01 %), mid (89·10 %) and high (89·10 %) socio-economic status, are exposed to advertising of unhealthy products, but no significant difference was found between these proportions. Conclusion: The majority of foods and beverages advertised to Colombian children are unhealthy. These findings highlight a need to implement statutory measures to reduce children’s exposure to unhealthy food advertising in Colombia, as obesity and overweight have been increasing among school-age children in Colombia, and exposure to television advertising of unhealthy foods is a known contributor to children’s food intake and obesity.

Diversity in Primetime Television Advertising From Multiple Perspectives

2007 ◽  
Author(s):  
Mistie D. Seawell ◽  
Rebecca V. Stein ◽  
Daphny L. Tobias ◽  
Karri A. Zumwalt
Keyword(s):  
Television Advertising ◽  
Multiple Perspectives ◽  
Primetime Television

Power of Darkness: Narrative and Biographical Reflexivity in A Series of Unfortunate Events

2008 ◽  
Vol 1 (2) ◽  
pp. 200-212
Author(s):  
ELIZABETH BULLEN
Keyword(s):  
The Self ◽  
Risk Society ◽  
Project Risk ◽  
Young Readers ◽  
The World ◽  
The Face ◽  
High Earning ◽  
Textual Culture ◽  
Children’S Exposure ◽  
Central Claim

This paper investigates the high-earning children's series, A Series of Unfortunate Events, in relation to the skills young people require to survive and thrive in what Ulrich Beck calls risk society. Children's textual culture has been traditionally informed by assumptions about childhood happiness and the need to reassure young readers that the world is safe. The genre is consequently vexed by adult anxiety about children's exposure to certain kinds of knowledge. This paper discusses the implications of the representation of adversity in the Lemony Snicket series via its subversions of the conventions of children's fiction and metafictional strategies. Its central claim is that the self-consciousness or self-reflexivity of A Series of Unfortunate Events} models one of the forms of reflexivity children need to be resilient in the face of adversity and to empower them to undertake the biographical project risk society requires of them.

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