Freedom of choice, ease of use, and the formation of consumer preferences

Research aims: This study aims to explore consumers’ preferences and perceptions of the use of mobile payments in Indonesia.Design/Methodology/Approach: This study used a comparison of Cronbach's Alpha and Cronbach’s Alpha if Item Deleted to find items preferred by mobile payment users. Factor analysis was employed to get consumers' perceptions of using mobile payment.Research findings: The results of this study found that consumer preferences for the use of mobile payments were compatible with their needs, helped complete work/needs, were used by the social environment, were easy to use, and made consumers happy. Meanwhile, consumers’ perceptions of mobile payment were formed from three factors: perceived ease of use, intention to use mobile payment, and mobile payment self-efficacy.Theoretical Contribution/Originality: This study examines the use of mobile payments in Indonesia further.Practitioners/Policy Implications: Mobile payments are not only a lifestyle because the products’ benefits are increasingly numerous and varied.Research Limitations/Implications: This research was only conducted in Java.

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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

SSRN Electronic Journal ◽

10.2139/ssrn.1698204 ◽

2010 ◽

Cited By ~ 2

Author(s):

Kyle B. Murray ◽

Gerald Häubl

Keyword(s):

Ease Of Use ◽

Freedom Of Choice

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Healthy Taste of High Status: Signaling Status at Restaurants

Cornell Hospitality Quarterly ◽

10.1177/1938965519877807 ◽

2019 ◽

Vol 61 (1) ◽

pp. 40-52

Author(s):

Joongwon Shin ◽

Anna S. Mattila

Keyword(s):

Consumer Preferences ◽

High Status ◽

Common Belief ◽

Healthy Foods ◽

Freedom Of Choice ◽

Luxury Goods ◽

Status Signaling ◽

The Impact ◽

Positive Effect ◽

Practical Implications

Despite the prevalence of a common belief associating healthy eating with high status, the effect of such an intuitive association on consumer behavior remains unexamined. To fill this void, this research explores status signaling in a restaurant context. Two studies were conducted to examine the impact of consumers’ need for status on their preferences for healthy dining options. Results from Study 1 show that need for status has a positive effect on consumer preferences for a restaurant with a healthy (vs. less healthy) menu. These results indicate that although dining out can be a means to convey high status, such a symbolic role is limited to restaurants with healthy (vs. less healthy) options. Results from Study 2 demonstrate that need for status has a positive effect on anticipated satisfaction with healthy dining options when consumers’ choice is unconstrained (vs. constrained). These results indicate that restaurants offering healthy foods can inadvertently lose their status-signaling value by limiting consumers’ freedom of choice. This research adds to the hospitality literature by illuminating an unexamined facilitator of healthy dining: need for status. It also extends the literature by demonstrating that consumers may derive status-signaling value not only from luxury goods but also from more mundane hospitality experiences. Additional theoretical and practical implications are discussed.

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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences

MIS Quarterly ◽

10.2307/41409968 ◽

2011 ◽

Vol 35 (4) ◽

pp. 955 ◽

Cited By ~ 22

Author(s):

Murray ◽

Häubl

Keyword(s):

Ease Of Use ◽

Freedom Of Choice

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Morphogenetic machines revealed: Microscopy of living cells in the embryo of the frog, Xenopus laevis

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100146709 ◽

1993 ◽

Vol 51 ◽

pp. 172-173

Author(s):

Ray Keller

Keyword(s):

Image Processing ◽

Fluorescent Dyes ◽

Cell Movement ◽

Living Cells ◽

Ease Of Use ◽

Low Light ◽

Amphibian Embryo ◽

Large Populations ◽

Light Fluorescence ◽

Video Image Processing

The amphibian embryo offers advantages of size, availability, and ease of use with both microsurgical and molecular methods in the analysis of fundamental developmental and cell biological problems. However, conventional wisdom holds that the opacity of this embryo limits the use of methods in optical microscopy to resolve the cell motility underlying the major shape-generating processes in early development.These difficulties have been circumvented by refining and adapting several methods. First, methods of explanting and culturing tissues were developed that expose the deep, nonepithelial cells, as well as the superficial epithelial cells, to the view of the microscope. Second, low angle epi-illumination with video image processing and recording was used to follow patterns of cell movement in large populations of cells. Lastly, cells were labeled with vital, fluorescent dyes, and their behavior recorded, using low-light, fluorescence microscopy and image processing. Using these methods, the details of the cellular protrusive activity that drives the powerful convergence (narrowing)

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