scholarly journals Community Engagement Practice through Service-Learning in Public Relations Class

2018 ◽  
Vol 59 ◽  
pp. 01029
Author(s):  
Titi Nur Vidyarini ◽  
Yustisia Ditya Sari

This article explores the concept of corporate social responsibility in conjunction with the service-learning method. The focus of the exploration is a corporate social responsibility class which took place in Simokerto sub-village in Surabaya, Indonesia. The researcher used secondary analysis of the relevant documents from the Service-Learning program. The collaboration between the university's department of communication science, the World Vision Indonesia (WVI) Urban Surabaya that acted as the facilitator and provider of community and the students as the agents of service learning was enabled with an objective of the application of theories, an increased students' comprehension and benefits for the community itself. The findings of the research were highlighted in three aspects, first, the theories applied in the boundaries of the community's condition, having said that service-learning is a suitable method to cultivate the concept of CSR to Public Relations students. Second, the students experienced an increased comprehension from the active application of their knowledge and a changed in perception about others. Third, the active acceptance from the community and the role of the NGO enabled an uneventful service-learning program.


2021 ◽  
Vol 303 ◽  
pp. 01003
Author(s):  
Olena Kozyrieva ◽  
Nataliia Tkalenko ◽  
Valentina Vyhovska ◽  
Alina Pinchuk

The article proves that the implementation of the principles and use of the tools of corporate social responsibility can increase the reputation of the corporation and its activity in the world market. The purpose of the article is to substantiate and determine the role of corporate social responsibility of the mining and metals companies in ensuring and improving their reputation in the world market. The article substantiates that the low level of corporate governance practice and insufficient part of social contribution to the companies negatively affect formation of corporate social responsibility of the corporations. The article analyzes the indicators of Corporate sustainability and Transparency for 2018-2019 according to the professional rating of the largest Ukrainian mining and metals companies, based on leading international practices. The analysis of indicators made it possible to identify the proportional dependence of the reputation of the corporation on the measures of corporate social responsibility that the latter implements. It is determined on the basis of the study that corporate social responsibility is an effective tool to increase the competitiveness of mining and metals companies.



Author(s):  
Katiuska Lidice Reynaldos Grandón ◽  
Lissette Alejandra Avilés Reinoso

Exploring the concept of Corporate Social Responsibility (CSR) implies a must for holistic and regulatory approaches to business ethics. Professionals, executives and employees must demonstrate ethical-based behavior in healthcare. So, the first commitment of the nurse must be caring patients, as without caring them, nurses lose their professional identity. As a result, universities should support the teaching of ethics, while stimulating CSR and values derived from practical training. Experience shows that the methodology of “service learning” seeks to promote the committed participation of students in the teaching-learning process, while delivering a quality service to the community. Correctly inserted into an experience-based pedagogical frame, ethics strengthens critical thinking, problem solving, and encourages solidarity.



2017 ◽  
Vol 44 (2) ◽  
pp. 19
Author(s):  
Ružica Đervida Lekanić ◽  
Cariša Bešić ◽  
Snežana Bešić

The main objective of modern business is achievement of business excellence and world - class of products and services. Companies which actively and continuously apply modern management methods and techniques, special in marketing, have significantly better chance to strengthen their competitive capability on global market and to assume stable market position with perspective for further marke t development. Modern business philosophy implies that organization has to be responsible for its actions and steps and towards all stakeholders in environment. Attaining of business excellence goals of an organization presupposes built corporate social responsibility. In order for domestic companies to become competitive internationally, it is necessary to change the way of thinking and to adopt modern marketing methods and marketing communications, in the field of organizational management



Author(s):  
Katiuska Lidice Reynaldos Grandón ◽  
Lissette Alejandra Avilés Reinoso

Exploring the concept of Corporate Social Responsibility (CSR) implies a must for holistic and regulatory approaches to business ethics. Professionals, executives and employees must demonstrate ethical-based behavior in healthcare. So, the first commitment of the nurse must be caring patients, as without caring them, nurses lose their professional identity. As a result, universities should support the teaching of ethics, while stimulating CSR and values derived from practical training. Experience shows that the methodology of “service learning” seeks to promote the committed participation of students in the teaching-learning process, while delivering a quality service to the community. Correctly inserted into an experience-based pedagogical frame, ethics strengthens critical thinking, problem solving, and encourages solidarity.



Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 408
Author(s):  
Citra Anggraini ◽  
Yugih Setyanto

Public Relations have a role to maintaining the company's existence. Existence is very necessary to be announced at the company. Lots of competing retail businesses provide all the needs of visitors and offer quality products at affordable prices. Thus the existence of a company as a characteristic is determined by competitors. This research uses the theory of existence and the role of PR. The research study used in this research is descriptive qualitative research with case study research methods and data collection techniques carried out by interviews, non-participant observation, literature study and documentation. The results of this study indicate that PR Ramayana carries out special activities and programs such as Corporate Social Responsibility (CSR) activities that maintain the name, image, and existence of the community. CSR activities are carried out not only in the form of financial assistance, but also in the form of public education. In addition, to keep pace with technological developments, Ramayana also pays attention to activities on social media. Public Relations berperan dalam menjaga dan mempertahankan eksistensi perusahaannya. Eksistensi sangat dibutuhkan untuk menunjukkan keberadaan perusahaan di masyarakat. Banyak sekali bisnis retail yang bersaing menyediakan semua kebutuhan pengunjung secara lengkap dan menawarkan produk yang berkualitas dengan harga terjangkau. Dengan demikian dibutuhkan eksistensi perusahaan sebagai ciri khas yang membedakan dengan kompetitor Penelitian ini menggunakan teori eksistensi dan peranan PR. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan metode penelitian studi kasus dan teknik pengumpulan data dilakukan dengan wawancara, observasi non-participant, studi pustaka dan dokumentasi. Hasil penelitian menunjukan bahwa PR Ramayana telah melakukan kegiatan dan program khusus seperti kegiatan Corporate Social Responsibility (CSR) yang bertujuan untuk mempertahankan nama, citra, dan eksistensi kepada masyarakat. Kegiatan CSR dilakukan tidak semata-mata dalam bentuk pemberian sumbangan dana, tetapi juga dalam bentuk edukasi kepada masyarakat. Selain itu, untuk mengimbangi perkembangan teknologi, Ramayana juga memperhatikan aktivitas di media sosial.



2018 ◽  
Vol SI (1) ◽  
pp. 65-80
Author(s):  
Eyitayo Francis Adanlawo ◽  
Mike Megrove Reddy




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