scholarly journals Peranan Public Relations Dalam Mempertahankan Eksistensi Ramayana

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 408
Author(s):  
Citra Anggraini ◽  
Yugih Setyanto
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Participant Observation ◽  
Case Study Research ◽  
Literature Study ◽  
Technological Developments ◽  
Corporate Social

Public Relations have a role to maintaining the company's existence. Existence is very necessary to be announced at the company. Lots of competing retail businesses provide all the needs of visitors and offer quality products at affordable prices. Thus the existence of a company as a characteristic is determined by competitors. This research uses the theory of existence and the role of PR. The research study used in this research is descriptive qualitative research with case study research methods and data collection techniques carried out by interviews, non-participant observation, literature study and documentation. The results of this study indicate that PR Ramayana carries out special activities and programs such as Corporate Social Responsibility (CSR) activities that maintain the name, image, and existence of the community. CSR activities are carried out not only in the form of financial assistance, but also in the form of public education. In addition, to keep pace with technological developments, Ramayana also pays attention to activities on social media. Public Relations berperan dalam menjaga dan mempertahankan eksistensi perusahaannya. Eksistensi sangat dibutuhkan untuk menunjukkan keberadaan perusahaan di masyarakat. Banyak sekali bisnis retail yang bersaing menyediakan semua kebutuhan pengunjung secara lengkap dan menawarkan produk yang berkualitas dengan harga terjangkau. Dengan demikian dibutuhkan eksistensi perusahaan sebagai ciri khas yang membedakan dengan kompetitor Penelitian ini menggunakan teori eksistensi dan peranan PR. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan metode penelitian studi kasus dan teknik pengumpulan data dilakukan dengan wawancara, observasi non-participant, studi pustaka dan dokumentasi. Hasil penelitian menunjukan bahwa PR Ramayana telah melakukan kegiatan dan program khusus seperti kegiatan Corporate Social Responsibility (CSR) yang bertujuan untuk mempertahankan nama, citra, dan eksistensi kepada masyarakat. Kegiatan CSR dilakukan tidak semata-mata dalam bentuk pemberian sumbangan dana, tetapi juga dalam bentuk edukasi kepada masyarakat. Selain itu, untuk mengimbangi perkembangan teknologi, Ramayana juga memperhatikan aktivitas di media sosial.

scholarly journals Strategi Corporate Social Responsibility dalam Pembentukan Citra Perusahaan (Studi pada Kegiatan CSR di PT. Wijaya Karya)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 288
Author(s):  
Dela Melinda Savila ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Positive Response ◽  
Case Study Research ◽  
Qualitative Approach ◽  
Corporate Image ◽  
Definition Of ◽  
Corporate Social

This study aims to determine the strategy of the Corporate Social Responsibility program conducted by Public Relations at PT Wijaya Karya in shaping a positive corporate image. The approach used in this research is qualitative with the case study research method. A qualitative approach was taken to find out the perspective of the object of research more deeply and be able to get to know the person (subject) personally and see them develop their own definition of this world and be able to feel what they experienced in the struggle with everyday society. The strategy of the Corporate Social Responsibility program conducted by PT. Wijaya Karya consists of 4 WIKA pillars. Overall, the Corporate Social Responsibility program conducted by PT. Wijaya Karya has a role in shaping a positive company image because the activities carried out are very beneficial and sustainable. In addition, the communication that exists between the company and the community is very good in Corporate Social Responsibility activities so that the community gives a positive response to the project carried out by PT. Wijaya Karya.Penelitian ini bertujuan untuk mengetahui strategi program Corporate Social Responsibility yang dilakukan Public Relations di PT Wijaya Karya dalam membentuk citra perusahaan yang positif. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan metode penelitian studi kasus. Pendekatan kualitatif dilakukan untuk mengetahui cara pandang objek penelitian lebih mendalam dan dapat mengenal orang (subjek) secara pribadi dan melihat mereka mengembangkan definisi mereka sendiri tentang dunia ini dan dapat merasakan apa yang mereka alami dalam pergulatan dengan masyarakat sehari-hari. Strategi program Corporate Social Responsibility yang dilakukan PT. Wijaya Karya terdiri dari 4 pilar WIKA. Secara keseluruhan program Corporate Social Responsibility yang dilakukan PT. Wijaya Karya berperan dalam pembentukan citra perusahan yang positif karen kegiatan yang dilakukan sangat bermanfaat dan berkelanjutan. Selain itu, komunikasi yang terjalin antara perusahaan dan masyarakat sangat baik dalam kegiatan Corporate Social Responsibility sehingga masyarakat memberikan respon yang positif terhadap proyek yang dilakukan oleh PT. Wijaya Karya.

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEWUJUDKAN PARIWISATA BERBASIS MASYARAKAT BERKELANJUTAN

2020 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Ni Wayan Juniari ◽  
Luh Putu Mahyuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Local Community ◽  
Sustainable Business ◽  
Community Based ◽  
Tourist Destination ◽  
Sustainable Community ◽  
Corporate Social

Peningkatan kunjungan wisatawan ke suatu destinasi wisata selain membawa manfaat positif juga meninggalkan dampak negatif. Peran manajer sangat signifikan untuk memastikan operasional perusahaan pengelola destinasi wisata dapat mendukung perekonomian masyarakat lokal dan tidak merusak lingkungan, sehingga terwujud praktik bisnis berkelanjutan. Penelitian ini bertujuan mengeksplorasi bagaimana corporate social responsibility (CSR) dipraktikkan untuk dapat mewujudkan pariwisata berbasis masyarakat berkelanjutan. Untuk mencapai tujuan penelitian, penelitian kualitatif dengan pendekatan studi kasus dilakukan di kawasan wisata Monkey Forest Ubud, Gianyar, Bali. Berlandaskan pada konsep CSR dan pariwisata berbasis masyarakat, data dikumpulkan melalui wawancara kemudian dianalisis secara kualitatif dengan bantuan software NVivo12. Penelitian ini mengindikasikan bahwa Monkey Forest Ubud mengimplementasikan berbagai bentuk CSR yang memungkinkan masyarakat lokal berpartisipasi penuh dalam operasional kawasan wisata dan memperoleh manfaatnya secara langsung. Penelitian ini memberikan inspirasi mengenai bagaimana suatu destinasi/kawasan wisata dapat mengimplementasikan CSR untuk memastikan terwujudnya bisnis berkelanjutan dan pada saat bersamaan berkontribusi bagi pengembangan pariwisata berbasis masyarakat berkelanjutan.   Increasing tourist arrivals in a touristic area, besides bringing positive impacts also leaving negative footprints. The role of managers is significant to ensure that the business operational supports the local community and preserve the environment, so as sustainable business can be attained. This study aims at exploring how corporate social responsibility (CSR) is practiced to develop sustainable community-based tourism. To address the research objective, a qualitative case study was conducted at Ubud Monkey Forest, Gianyar, Bali. Guided by the concept of CSR and community-based tourism, data was collected through interviews and analyzed qualitatively with the help of NVivo12 software. This research indicates that Ubud Monkey Forest implements various CSR activities that allow the local community to participate in the operational of the forest and obtain the benefits from the operational. This research exemplifies how a tourist destination could implement CSR to ensure business sustainability and at the same time contribute to the development of sustainable community-based tourism.

scholarly journals The Role of Human Resources Management in Corporate Social Responsibility at PT Kutai Timber Indonesia (PT. KTI)

2020 ◽  
Author(s):  
Gilang Prawira Sumantri ◽  
Sopiah .
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Resources Management ◽  
Corporate Sustainability ◽  
Case Study Research ◽  
Final Conclusion ◽  
Strategic Role ◽  
Research Findings ◽  
Corporate Social

The existence of companies earning profits through extracting of natural resources from community’s/inhabitant’s environment has contributed to the growing awareness about the concept of Corporate Social Responsibility (CSR). Aspects of CSR related to employee participation require support from human resource management (HRM). Although research linking the role of HRM and CSR has seen a significant increase, but there is still no comprehensive approach that examines these two concepts jointly. This study aims to consider the structure of CSR-HRM at PT Kutai Timber Indonesia (PT KTI), the role of HRM in the development and implementation of CSR, and the contribution of HRM in corporate sustainability through CSR at PT KTI. The study used a qualitative approach to the type of case study research. Data collection techniques included in-depth interviews, observation, and documentation. Data analysis in this study was carried out in three stages, namely data reduction, data presentation, and final conclusion. The validity test of data is used the method of source triangulation and technical triangulation. The research findings conclude that the understanding of CSR adopted by PT KTI was still focused on the external dimension, so the structure of PT KTI’s CSR-HRM was limited to administrative relations. HRM in the HRD Department of PT KTI does not have a strategic role related to the development of CSR, but has an administrative role related to employee licensing in implementing CSR. PT KTI’s HRD department contributes to corporate sustainability through HRM core tasks. The limitation of this study is its limitation to be generalized to other sites/objects. The sound generalization could be applied only to objects/sites that have similar or similar characteristics. Keywords: CSR, the role of HRM, corporate sustainability, PT KTI.

Pengelolaan Corporate Social Responsibility Beasiswa Bank Indonesia

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Fauziyah Nur Afifah ◽  
Imron Rosyidi ◽  
Encep Dulwahab
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Scholarship Program ◽  
Data Collection Technique ◽  
Corporate Social ◽  
Taking Action ◽  
To Receive ◽  
Depth Interviews

ABSTRAK Tujuan penelitian ini menghasilkan data kualitatif dalam studi kasus Pengelolaan Corporate Sosial Responsibility Bank Indonesia melalui Pemberian Beasiswa. Tujuannya untuk mengetahui proses Mendefinisikan Masalah, proses perumusan Perencanaan, Mengambil Tindakan, dan Mengevaluasi dari program beasiswa Bank Indonesia. Penelitian ini menggunakan konsep Four Steps PR Process. Metode yang digunakan yaitu metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data skripsi ini observasi, wawancara mendalam dan dokumentasi. Hasil penelitian: 1) Mendefinisikan masalah yaitu menentukan siapa saja yang berhak mendapatkan beasiswa. 2) Merencanakan sasaran dan informasi, pengelolaan GenBI. 3) Menenentukan penerima menerima beasiswa, menentukan peran GenBI dalam keikutsertaanya dalam setiap kegiatan BI, dan struktur kepengurusan organisasi GenBI. 4) Evaluasi program beasiswa BI. Kata Kunci : Pengelolaan, Corporate Sosial Responsibility, Beasiswa. ABSTRACT The purpose of this study was to produce qualitative data in a case study of the Management of Corporate Social Responsibility at Bank Indonesia through the Granting of Scholarships. The aim is to find out the process of defining the problem, the process of formulating planning, taking action, and evaluating from the Bank Indonesia scholarship program. This study uses the concept of the Four Steps PR Process. The method used is the case study method with a qualitative approach. This thesis data collection technique is observation, in-depth interviews and documentation. Research results: 1)Defining the problem is to determine who is entitled to a scholarship. 2)Planning goals and information, managing GenBI. 3)Determine the recipient to receive a scholarship, determine the role of GenBI in its participation in every BI activity, and the management structure of the GenBI organization. 4)Evaluation of the BI scholarship program. Keywords : Management, Corporate Social Responsibility, Scholarship

Unions and corporate social responsibility in a liberal market context: The case of Ford’s shutdown in Australia

2020 ◽  
Vol 62 (5) ◽  
pp. 713-734
Author(s):  
Darryn Snell ◽  
Victor Gekara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Best Practice ◽  
Industrial Relations ◽  
Socially Responsible ◽  
Labour Unions ◽  
Wide Range ◽  
Corporate Social

Within many coordinated market economies, labour unions have demonstrated to be key actors in shaping corporate social responsibility. Researchers have, however, paid surprisingly little attention to the role of unions in shaping corporate social responsibility strategies and responses in liberal market contexts. This article extends the emerging research on unions and corporate social responsibility through a case study which investigates union influences over corporate social responsibility within the liberal market context of Australia. We conceptualise the role of unions in corporate social responsibility in this context through an industrial relations lens with particular reference to collective bargaining. Drawing on qualitative data, the case study examines the Ford Motor Company’s recent closure of its Australian assembly operations which was hailed by a wide range of stakeholders as an exemplar of ‘best practice’ in their assistance of displaced workers. We conclude that, while highly socially responsible, Ford’s actions were far from voluntary but influenced by a combination of union influence and a ‘subsidised’ corporate social responsibility, where the state, unable and/or powerless to legislate good corporate social behaviour, chose to financially underwrite its cost to the firm. The study represents one of the first studies to demonstrate how unions shape corporate social responsibility strategies of firms in liberal market contexts and how ‘subsidised’ corporate social responsibility becomes an alternative political solution within such a context.

Exploring the effects of liminality on corporate social responsibility in inter-firm outsourcing relationships

2017 ◽  
Vol 32 (1) ◽  
pp. 47-61
Author(s):  
Brian Nicholson ◽  
Ron Babin ◽  
Steve Briggs
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
It Outsourcing ◽  
Interpretive Analysis ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship ◽  
Specific Project

This article draws on the evidence gathered from a corporate social responsibility (CSR) research project in the area of global information technology (IT) outsourcing to examine the impact of liminality. IT outsourcing offers a novel context to study this phenomena, as it operates across the boundaries of both firm and country. The case study focuses on the specific project of a school in India, as the liminal space found ‘betwixt and between’ the client and provider of IT outsourcing services. Three stages of liminality are identified: separation (divestiture), transition (liminality) and incorporation (investiture); through the interpretive analysis of the empirical material. The construct of communitas is proposed for analysing the impact of liminality on the relationship between an outsourcing client and the provider. The understanding of liminality and communitas has both theoretical and practical implications, and contributes to the understanding of relationships and the wider role of CSR in global IT outsourcing.

scholarly journals AN ASSESSMENT OF THE PRACTICE OF SOCIAL RESPONSIBILITY ACCOUNTING BY FIRMS IN KENYA: A CASE STUDY OF SAFARICOM KENYA

2016 ◽  
Vol 1 (1) ◽  
pp. 73-93
Author(s):  
J. Wahome
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Business Case ◽  
Primary Data ◽  
Social Accounting ◽  
Training Requirements ◽  
Corporate Social ◽  
Responsibility Accounting

Purpose: This study was an assessment of the practice of corporate social responsibility accounting by firms in Kenya in the case of Safaricom Kenya.Methodology: A case study design was appropriate for this study. The population used in this study entailed all the 1850 employees of safaricom. Judgmental sampling was used to select the respondents i.e. 24 in number, 8 respondents from the finance department, 8 respondents from the public relations department, 4 respondents from the sales department and 4 committee members of the Safaricom foundation. Primary data was collected by the use of a questionnaire and was the main data used in the research. The data collected was analyzed by use of inferential statistics. In particular, frequency tables, averages and percentages were used. The data was then presented using tables, graphs and charts.Results: The study findings showed that to a large extent, environmental management of the production process and environmental policy were issues reported in the safaricom CSR report. In addition, climate protection and energy eco-efficiency were reported in the safaricom CSR reports to a low extent respectively. Furthermore, its practice of CSR was driven by a genuine concern for creating shareholders wealth (business case) as well as engagement and accountability. It was also observed that another motive for practicing CSR was PR based (striving to better than competitors). However, some of the challenges facing accounting for social responsibility (social accounting) were related to verifiability requirements, comparability requirements, training requirements, standardization requirements, and quantification requirements.Unique contribution to theory, practice and policy: The study recommended that Safaricom should maintain its trend for addressing corporate social responsibility issues and come up with measures that can be used to make social accounting in the firm to be less costly. The researcher recommended an investigative study to establish the level of usefulness of the CSR reports to various users. In addition, a correlation and a regression study explaining the relationship between CSR and firms financial performance would be in order.

scholarly journals PERAN KINERJA LABA DALAM MEMODERASI PENGARUH ANTARA CORPORATE SOCIAL RESPONSIBILITY TERHADAP PENGHINDARAN PAJAK

EkoPreneur ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 235
Author(s):  
Adhitya Putri Pratiwi ◽  
Ani Kusumaningsih
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Participant Observation ◽  
Tax Avoidance ◽  
Secondary Data ◽  
Analysis Tool ◽  
Profit Performance ◽  
Corporate Social

This research aims to determine the role of earnings performance in moderating the influence of Corporate Social Responsibility to Tax Avoidance. The research methode used was the Analytical Causal Associative with a sample size of 31 mining sector companies listed on Indonesia Stock Exchange in 2015-2018. Data collected in this research  are secondary data using non-participant observation with the analysis tool E-views 9. Based on the results of the reasearch, it was found that Corporate Social Responsibility affects tax avoidance and earning performance is able to strengthen the influence beetwen Corporate Social Responsibility On Tax Avoidance. Keywords : Corporate Social Responsibility, Profit Performance, Tax Avoidance

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