scholarly journals Weakened Patient Loyalty Model at Beauty Clinics: Based on Variety Seeking Behavior, Dissatisfaction, Negative WOM and Brand Switching

2020 ◽  
Vol 86 ◽  
pp. 01032
Author(s):  
Herni Justiana Astuti ◽  
Suryo Budi Santoso

The purpose of this study was to design the Weakened Loyalty model through Variety Seeking Behavior, Dissatisfaction, Negative WOM and Brand Switching. The sample in this study was a patient of a beauty clinic who did treatment for one year or more and had moved from another clinic. The sample used was 173 respondents. Data analysis using Structural Equation Modeling with PLS approach. The data meets convergent validity and composite reliability. The results of the analysis prove that negative WOM, variety seeking behavior and dissatisfaction are factors that have the potential to weaken loyalty, because these three variables have a significant direct effect on brand switching. However, it does not directly affect patients to really weaken loyalty. Dissatisfaction can mediate relationship between Negative WOM and Brand Switching.

Author(s):  
Wang Xuhui ◽  
Asif Muhammad ◽  
Samia Ayyub

Purpose The purpose of this study is to explore the factors affecting the consumption intention of Chinese cuisines for the foreigners living in China. The study also explains the role of variety seeking behavior of consumers in the consumption intention of Chinese cuisines. Design/methodology/approach The quantitative data were obtained using a structured questionnaire that is based on Dalian, Liaoning province, of People’s Republic of China. A total of 305 responses were collected, and out of which, 282 were analyzed using structural equation modeling. Findings The results indicate that food novelty and utilitarian value are better predictors of consumption intention of Chinese cuisines. The food quality is also found to be significant with consumption of Chinese cuisines. The variety seeking behavior of consumers found to mediate the relationship of food quality, food novelty and utilitarian value with consumption intention toward Chinese cuisines. Originality/value The contribution made by the current study is twofold. First, the value of study lies in identifying the factors that are responsible for food consumption intention of foreigners in China, which is an overlooked area in the previous literature. Second, the study also establishes the role of variety seeking behavior of consumers in consumption intention. The authoritative construct of variety seeking behavior matches well with the context of the current study, as the Chinese cuisine is well renowned in the world for its wide variety. Further, the findings are valuable to the stakeholders of restaurant industry in guiding them on how best they can attract foreign consumers toward local Chinese cuisines.


2021 ◽  
Vol 49 (2) ◽  
pp. 1-12
Author(s):  
Jianbin Zhao ◽  
Zheng Li ◽  
Guobao Xiong

From a risk perspective and using the courage–ability–willingness theory in relation to consumer choice, we built a model with luck beliefs as the independent variable, psychological security and self-efficacy as mediating variables, optimum stimulation level as the moderating variable, and variety seeking as the outcome variable. We conducted an online survey and analyzed data from 593 participants using structural equation modeling. The results show that personal luckiness and belief in luck positively affected variety seeking, psychological security and self-efficacy mediated the influence of luck beliefs on variety seeking, and optimum stimulation level positively affected variety seeking and positively moderated the effect of personal luck on variety seeking. However, the moderating effect of belief in luck on variety seeking was nonsignificant. Practical and theoretical implications of the findings are discussed.


2018 ◽  
Vol 3 (2) ◽  
pp. 32
Author(s):  
Anggriani Profita ◽  
Deasy Kartika Rahayu

Risiko dan ketidakpastian selalu menjadi isu penting dalam pengelolaan rantai pasok. Khususnya dalam agri- food supply chain (AFSC), kompleksitas pengelolaan risiko dan ketidakpastian meningkat karena karakteristik produk hasil pertanian yang mudah rusak, serta sifat produksinya yang sebagian besar didasarkan pada faktor cuaca dan proses biologi yang tidak terduga. Oleh karena itu, diperlukan upaya pengelolaan risiko yang menyajikan penilaian terhadap faktor-faktor yang dapat melemahkan daya saing dan kinerja AFSC. Penelitian ini mengintegrasikan kerangka pengukuran kinerja AFSC dan konsep Rapid Agricultural Supply Chain Risk Assessment, dengan memperhatikan aspek-aspek berkelanjutan yang meliputi aspek ekonomi (profit), sosial (people), dan lingkungan (planet). Kerangka teoritis yang dihasilkan diuji menggunakan Structural Equation Modeling (SEM). Kuesioner diberikan kepada 193 petani tanaman pangan yang tersebar di sentra- sentra pertanian Kabupaten Paser dan PPU. Berdasarkan analisis model konstruk (outer model), seluruh indikator memenuhi convergent validity, kecuali indikator PR12 yang berkaitan dengan risiko regulasi hukum dan birokrasi. Oleh karena itu, indikator ini dikeluarkan dari konstruk model penelitian. Setelah semua indikator tervalidasi, selanjutnya dilakukan uji reliabilitas dengan melihat nilai composite reliability dari blok indikator yang mengukur setiap konstruk. Seluruh konstruk memiliki nilai di atas 0.7, sehingga semuanya dapat dikatakan reliabel. Adapun berdasarkan analisis model struktural (inner model), dapat disimpulkan bahwa pengelolaan risiko berpengaruh signifikan terhadap kinerja AFSC dan perspektif berkelanjutan. Akan tetapi, variabel perspektif berkelanjutan tidak berpengaruh signifikan terhadap kinerja AFSC.


2020 ◽  
Vol 3 (3) ◽  
pp. 419-433
Author(s):  
Erlita Dwi Anggraeni

Tujuan penelitian ini adalah menganalisis pengaruh advertising dan brand ambassador terhadap keputusan pembelian melalui brand image pada konsumen produk pembalut Charm di Kota Depok. Metode analisis pada penelitian ini menggunakan SEM (Structural Equation Modeling) dengan pendekatan PLS (Partial Least Square) (SEM - PLS). Tahap uji yang dilakukan menggunakan (outer model) yaitu uji convergent validity, discriminant validity, composite reliability dan (inner model) yaitu uji R - Square, Bootstrapping serta uji analisis SEM dengan efek mediasi. Data yang digunakan dalam penelitian ini menggunakan instrument kuesioner (online) dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel dalam penelitian ini adalah purposive sampling. Alat bantu pengujian yang digunakan adalah SmartPLS 3. Hasil penelitian menunjukkan bahwa (1) Tidak terdapat pengaruh signifikan advertising terhadap keputusan pembelian, (2) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap keputusan pembelian, (3) Terdapat pengaruh yang positif dan signifikan brand image terhadap keputusan pembelian, (4) Terdapat pengaruh yang positif dan signifikan advertising terhadap brand image, (5) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap brand image, (6) Terdapat pengaruh yang positif dan signifikan advertising terhadap keputusan pembelian melalui brand image, (7) Terdapat pengaruh yang positif dan signifikan brand ambassador terhadap keputusan pembelian melalui brand image.


2019 ◽  
Vol 8 (2) ◽  
pp. 129-154
Author(s):  
Aasir Ali ◽  
Arshad Khushi Muhammad ◽  
Muhammad Shahid Rasheed ◽  
Rab Nawaz Lodhi

Over the years, the usage of smartphoneshas burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones,most of the consumers demonstrateerratic behavior in the selection oftheir preferred brand. Therefore,in order to understand this phenomenon further, this study wasconducted in Pakistan to examine the brand switching behavior of young consumers in the smartphoneindustry.For the purpose of this study, a theoretical framework marks out the relationships between social influence, sales promotion, variety seeking and brand switching. Themethodologyadopted for thisstudy comprised of a quantitative researchdesign,followingapositivistic research paradigm. A sample of 500 young smartphone users from the population of major cities of Pakistan was approached using purposive-sampling method,from which 482 responses were acknowledged. The data was collected via the survey method,following close ended questionnaires. The data was then analyzedby applying the structural equation modeling technique. The research findings filled in theresearch gaps by revealing apositive relationshipbetweensocial influences, variety seekingand sales promotion onbrand switching. However,brand loyalty was found to have a significantunfavorableimpacton these relationships. Brand loyalty weakens the relationship of social influence, variety seeking and salespromotion with brand switching.Hence, the presence of brand loyalty restrictsconsumers from switching theirsmartphone brand due to the influenceof the above mentionedfactors.


2010 ◽  
Vol 26 (1) ◽  
pp. 46-54 ◽  
Author(s):  
Emmanuel Kuntsche ◽  
Ronald Knibbe ◽  
Rutger Engels ◽  
Gerhard Gmel

Prevention programs in adolescence are particularly effective if they target homogeneous risk groups of adolescents who share a combination of particular needs and problems. The present work aims to identify and classify risky single-occasion drinking (RSOD) adolescents according to their motivation to engage in drinking. An easy-to-use coding procedure was developed. It was validated by means of cluster analyses and structural equation modeling based on two randomly selected subsamples of a nationally representative sample of 2,449 12- to 18-year-old RSOD students in Switzerland. Results revealed that the coding procedure classified RSOD adolescents as either enhancement drinkers or coping drinkers. The high concordance (Sample A: κ = .88, Sample B: κ = .90) with the results of the cluster analyses demonstrated the convergent validity of the coding classification. The fact that enhancement drinkers in both subsamples were found to go out more frequently in the evenings and to have more satisfactory social relationships, as well as a higher proportion of drinking peers and a lower likelihood to drink at home than coping drinkers demonstrates the concurrent validity of the classification. To conclude, the coding procedure appears to be a valid, reliable, and easy-to-use tool that can help better adapt prevention activities to adolescent risky drinking motives.


2021 ◽  
pp. 001316442110089
Author(s):  
Yuanshu Fu ◽  
Zhonglin Wen ◽  
Yang Wang

Composite reliability, or coefficient omega, can be estimated using structural equation modeling. Composite reliability is usually estimated under the basic independent clusters model of confirmatory factor analysis (ICM-CFA). However, due to the existence of cross-loadings, the model fit of the exploratory structural equation model (ESEM) is often found to be substantially better than that of ICM-CFA. The present study first illustrated the method used to estimate composite reliability under ESEM and then compared the difference between ESEM and ICM-CFA in terms of composite reliability estimation under various indicators per factor, target factor loadings, cross-loadings, and sample sizes. The results showed no apparent difference in using ESEM or ICM-CFA for estimating composite reliability, and the rotation type did not affect the composite reliability estimates generated by ESEM. An empirical example was given as further proof of the results of the simulation studies. Based on the present study, we suggest that if the model fit of ESEM (regardless of the utilized rotation criteria) is acceptable but that of ICM-CFA is not, the composite reliability estimates based on the above two models should be similar. If the target factor loadings are relatively small, researchers should increase the number of indicators per factor or increase the sample size.


2021 ◽  
Vol 24 ◽  
Author(s):  
Alexandra Bălăceanu ◽  
Delia Vîrgă ◽  
Laurentiu Maricuțoiu

Abstract Based on the Job Demands-Resources theory, this meta‐analysis investigates the role of resources in predicting feedback-seeking behavior (FSB) over time. We also examine the relationship between FSB and its outcomes from a systematic review perspective. The eligibility criteria were: (a) to measure feedback-seeking behavior, (b) to have a longitudinal design, and (c) to have employees as target groups. Thirteen studies met these criteria (Ntotal= 1,527). We combined the meta-analysis procedures and structural equation modeling (metaSEM) and used the systematic review. The methodological quality of the available longitudinal studies is assessed. Our findings indicated that job resources predict future feedback-seeking behavior and between feedback-seeking behavior and personal resources is significant relationship. More research is needed to clarify the reciprocal relationships between personal resources and feedback-seeking behavior and the influences of feedback-seeking behavior on performance.


Author(s):  
Iin Mayasari

This study examines the model that explains the internal aspect as the stimulusi in influencing consumers to do variety seeking. The conceptual model is discussed by applying the psychology perspective of the optimum stimulation level and the impact on attitudinal loyalty. The number of questionnaires is 1100 exemplars and distributed to seven universities in Yogyakarta. However, the appropriate questionnaires to be further analyzed are 654 exemplars. The hypotheses testing uses the structural equation modeling.


2018 ◽  
Vol 30 (1) ◽  
pp. 74-96 ◽  
Author(s):  
Ali Safari ◽  
Reza Salehzadeh ◽  
Elham Ghaziasgar

Purpose Organizational democracy is the new model of organizational design for a Democratic Age, and out of this new model grows a freedom-centered and healthy climate. Democratic management is a key to greater organization success and a necessity to gain higher levels of performance and innovation. The purpose of this paper is to explore the antecedents and consequences of organizational democracy in an Iranian context. Design/methodology/approach Statistical population includes the employees of the Gas Company of Isfahan Province. For data analysis, 263 accurate completed questionnaires are used. Structural equation modeling is applied to investigate the relationship between the research variables. Findings The findings showed that some types of organizational culture (i.e. self-criticism, team, and participatory culture) (β=0.33); and some dimensions of organizational structure (i.e. decentralization, flat hierarchy, and less formalization) (β=0.55) as antecedent variables have a significant direct effect on organizational democracy. Also, organizational democracy has a significant direct effect on human resources outcomes consist of organizational commitment, self-efficacy, and improving work relationships (β=0.64); and organizational outcomes consist of organizational learning and organizational agility (β=0.96). Originality/value Despite years of encouragement from consultants and theorists, managers have generally shown little interest toward democratic process as a system of decision making and management in organizations. This study proposes a comprehensive model for identifying the antecedents and consequences of organizational democracy. Most studies in this field are theoretical rather than empirical. But, in this research, the proposed relationships are examined empirically.


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