Strategic Complexity in International Business

Author(s):  
Peter J. Buckley ◽  
Mark Casson
Author(s):  
Peter Buckley ◽  
Mark Casson

In retrospect there have been significant theoretical achievements in international business (IB) over the past forty years, but the prospects are not so good. This article provides a prospective view of international business. If IB is to regain its influence within the social sciences as a whole, it is necessary to reintegrate it into mainstream intellectual debate. One way in which this can be done is to introduce more refined analytical techniques into IB theory. This article recommends that the rational action approach to modelling should be expanded in order to address a wider range of IB issues. It provides practical examples of how this can be done, based mainly on recent work. The rational action approach has achieved its greatest successes in addressing economic issues, but it can also elucidate issues in strategic management and organizational behaviour.


2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation


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