Framing a public health debate over alcohol advertising: The Center on Alcohol Marketing and Youth 2002–2008

2011 ◽  
Vol 32 (2) ◽  
pp. 165-179 ◽  
Author(s):  
David H Jernigan
Keyword(s):  
Public Health ◽  
Alcohol Advertising ◽  
Alcohol Marketing

scholarly journals Regulation of Alcohol Advertising in Australia: Does the Abac Scheme Adequately Protect Young People from Marketing of Alcoholic Beverages?

2018 ◽  
Vol 18 (1) ◽  
pp. 96 ◽  
Author(s):  
Belinda Reeve
Keyword(s):  
Young People ◽  
Self Regulation ◽  
Code Of Conduct ◽  
Alcoholic Beverages ◽  
Regulatory Regime ◽  
Alcohol Advertising ◽  
Regulatory Processes ◽  
Alcohol Marketing ◽  
Effective Form ◽  
Advertising Content

This paper examines regulation of alcohol advertising regulation in Australia. Specifically, it considers whether the alcohol industry’s code of conduct, the Alcohol Beverages Advertising Code (‘ABAC’) operates as an effective form of industry-based regulation, focusing on provisions that prohibit alcohol advertising in media directed to children and young people, and advertising content or messaging that appeals to minors. The paper sets out a framework for effective self-regulation and applies it to the substantive provisions and regulatory processes established by the ABAC Scheme. The paper finds that the substantive rules found in the ABAC contain a number of significant loopholes, including a failure to adequately restrict the placement of alcohol promotions or to regulate alcohol industry sponsorship. Further, the ABAC Scheme lacks independent administration, systematic monitoring, or meaningful sanctions for responding to non-compliance. Accordingly, regulatory processes lack transparency and accountability, undermining the credibility and efficacy of the Scheme. The paper concludes by outlining a phased or responsive approach to creating a regulatory regime that protects young people more effectively from exposure to alcohol marketing.

Does alcohol advertising have an impact on the public health?

1995 ◽  
Vol 14 (4) ◽  
pp. 395-404 ◽  
Author(s):  
SALLY CASSWELL
Keyword(s):  
Public Health ◽  
Alcohol Advertising ◽  
The Public

Culture clash: alcohol marketing and public health aspirations

2008 ◽  
Vol 27 (2) ◽  
pp. 204-211 ◽  
Author(s):  
GEOFFREY MUNRO ◽  
JOHANNA DE WEVER
Keyword(s):  
Public Health ◽  
Culture Clash ◽  
Alcohol Marketing

scholarly journals Editors' Introduction: Alcohol Marketing And Youth – Public Health Perspectives

2005 ◽  
Vol 26 (3) ◽  
pp. 287-291 ◽  
Author(s):  
David H Jernigan ◽  
James F Mosher
Keyword(s):  
Public Health ◽  
Alcohol Marketing

Alcohol Marketing and the Media: What are Alcohol Advertisements Telling US?

2003 ◽  
Vol 108 (1) ◽  
pp. 13-21 ◽  
Author(s):  
Cameron Duff
Keyword(s):  
Alcohol Consumption ◽  
Leisure Activity ◽  
Excessive Alcohol Consumption ◽  
Alcohol Advertising ◽  
Alcohol Industry ◽  
Youth Cultures ◽  
Alcohol Marketing ◽  
Considerable Controversy ◽  
The Media ◽  
Excessive Alcohol

The marketing and promotion of alcohol have attracted considerable controversy in Australia in recent years. Many researchers argue that the active promotion of alcohol has led to increases in alcohol consumption in Australia, particularly among the young, as well as a range of alcohol-related harms and problems. Others contest this view, whilst the alcohol industry itself contends that alcohol advertising is more concerned with winning and maintaining ‘market share’ than with attracting new drinkers. As such debates intensify, it is timely to consider changes in the content and format of alcohol advertising in this country. This paper examines a number of recent Australian alcohol advertisements, comparing those for beer with those for spirits and ‘ready to drink’ products in highlighting some significant changes in the ways leisure and consumption are represented in youth cultures. I argue that many of these advertisements present alcohol as a potent means of enhancing young people's leisure experience in ways that risk endorsing excessive alcohol consumption as an appropriate or ‘normal’ leisure activity for young people.

Underage Adolescents’ Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK

2021 ◽  
Author(s):  
S Boniface ◽  
N Critchlow ◽  
K Severi ◽  
A M MacKintosh ◽  
L Hooper ◽  
...  
Keyword(s):  
Cross Sectional Study ◽  
Sectional Study ◽  
Factual Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Alcohol Advertising ◽  
Alcohol Marketing ◽  
Marketing Activities ◽  
Logistic Regressions ◽  
The Uk

Abstract Aims In the UK, adolescents under the minimum legal purchasing age (<18 years) are aware of a variety of alcohol marketing activities. It is therefore important to examine how such marketing appeals and how it might shape consumption. This study assessed the relationships between positive reactions to alcohol adverts and susceptibility to drink among never drinkers and higher-risk drinking among current drinkers. Methods Online cross-sectional survey of 11–17 year olds (n = 2582) in the UK. Adolescents were shown three video alcohol adverts (Fosters Radler/Haig Club Clubman/Smirnoff). Reactions to each were measured by eight scale-items (e.g. 1 = makes [Brand] seem unappealing to 5 = makes [Brand] seem appealing), which were combined into a composite score (coded: positive versus other). Logistic regressions assessed associations between overall positive advert reactions and drinking behaviours. Results Half of adolescents had overall positive reactions to the Smirnoff (52%) and Fosters (53%) adverts, and a third (34%) had a positive reaction to the Haig Club advert. Across all three adverts, positive reactions were associated with ~1.5 times increased odds of being susceptible to drink among never drinkers. Among current drinkers, positive reactions to the Foster’s Radler and Haig Club adverts were associated with around 1.4 times increased odds of being a higher-risk drinker. Conclusions These alcohol advertisements commonly appealed to underage adolescents, and these reactions were associated with susceptibility among never drinkers and higher-risk consumption among current drinkers. Regulatory consideration should be given to what messages are permitted in alcohol advertising, including international alternatives (e.g. only factual information).

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