scholarly journals Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

2004 ◽  
Vol 11 (3) ◽  
pp. 209-217 ◽  
Author(s):  
Anthony Foley ◽  
John Fahy
Keyword(s):  
Tourism Destination ◽  
Destination Brand

scholarly journals Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective

2021 ◽  
Vol 2 (3) ◽  
pp. 133-146
Author(s):  
Farai Chigora ◽  
◽  
Joram Ndlovu ◽  
Promise Zvavahera ◽  
◽  
...  
Keyword(s):  
Nationwide Survey ◽  
Brand Identity ◽  
Brand Positioning ◽  
Tourism Destination ◽  
Significant Disagreement ◽  
Tourism Destinations ◽  
Media Organizations ◽  
To Come ◽  
Destination Brand

Abstract Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.

scholarly journals Tourism Network in Urban Agglomerated Destinations: Implications for Sustainable Tourism Destination Development through a Critical Literature Review

2020 ◽  
Vol 13 (1) ◽  
pp. 285
Author(s):  
Huanhuan Hua ◽  
Amare Wondirad
Keyword(s):  
Sustainable Development ◽  
Urban Tourism ◽  
Urban Agglomeration ◽  
Future Research ◽  
Tourism Destination ◽  
Research Fields ◽  
Research Themes ◽  
Research Architecture ◽  
Critical Literature

This study analyzes tourism network in urban agglomerated destinations and puts forth implications for future sustainable development through a critical and extensive review of related literature. First of all, with a bibliometric analysis of 2670 selected articles from three research fields of urban tourism, urban agglomeration tourism and tourism destination network, we analyzed their respective research themes and classified them accordingly. Then, the study further investigates the role of tourism network in urban agglomerated destinations by identifying the differences and connections between urban agglomeration tourism and urban tourism. Finally, a basic architecture is established for the study of tourism networks in urban agglomerated destinations context. Study findings highlight that urban agglomeration tourism emphasizes the interconnectivity and social network relationships. However, research on the destination network of urban agglomerations is limited, especially from the tourism development perspectives. Therefore, the evolution process, structural effects, determinants and dynamic mechanisms of the tourism network in urban agglomerated destination are among the opportunities for future research. Moreover, the research architecture shows that the network relationship emerges as a new direction for the study of urban agglomeration system to better integrate and harness destinations’ resources and thereby promote sustainable development in urban agglomerated areas.

The role of emigrants in the construction of a destination brand: a new research line

2013 ◽  
Vol 19 (1) ◽  
pp. 35-47
Author(s):  
Fatimazohra El Aouni ◽  
Rosalía Cascón-Pereira ◽  
Ana Beatriz Hernández-Lara
Keyword(s):  
Regional Level ◽  
Destination Branding ◽  
Economic Wealth ◽  
Tourism Management ◽  
Identity Processes ◽  
Brand Construction ◽  
Scant Attention ◽  
New Research ◽  
Destination Brand

Purpose – The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and methodology: To justify the need of this new research line we provide arguments by conducting a literature review on destination branding and topics related to migration in tourism. Approach – A proper destination branding may have a bearing on the image of a particular area, attracting visitors, investments, and a greater economic wealth for the region. The relevance of this topic for tourism management explains the interest of research in determining the elements of the brand of touristic destinations and its influence on the tourists’ behaviour. Originality – Scant attention has been paid by the literature on the influence of stakeholders on brand construction at a regional level, and specifically on the influence of emigrant population, that is those people who are living outside their original territories and whose identity might exert an influence on the construction of their country’s brand and attract potential tourists. Findings – This study proposes a conceptual model to understand the role of emigrant population in the construction of their places of origin’s destination brand. This model suggests that social identity processes may affect the way emigrants communicate to locals a brand about their places of origin, contributing therefore to the construction of the brand of their countries.

Development of a Tourism Destination: Exploring the Role of Destination Capabilities

2018 ◽  
Vol 43 (4) ◽  
pp. 517-543 ◽  
Author(s):  
Ruggero Sainaghi ◽  
Manuela De Carlo ◽  
Francesca d’Angella
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Development Process ◽  
New Product ◽  
Theoretical Framework ◽  
Tourism Destination ◽  
Limited Role ◽  
Dynamic Perspective ◽  
The Creation

This article aims to identify the key elements underlying a destination capability (DC) and to examine what the genesis of these factors is and how they interact to foster the destination development. The article explores a specific development process—the creation of a new product in an alpine destination (Livigno, Italy)—making use of a theoretical framework structured around four major dimensions: DCs, coordination at the destination level, inter-destination bridge ties, and destination development. The results help clarify the genesis of a DC in the context of new product development. First, the dynamics underlying the creation of a DC show that coordination at the destination level constitutes the heart of the process, whereas the integration of scattered resources in the new product plays a more limited role. Second, from a dynamic perspective, the analysis has identified three patterns (scouting, implementation, and involvement).

Reality Construction Brand Destination: Sweet Face of Tourism Destination

2018 ◽  
Vol 1 (1) ◽  
pp. 13
Author(s):  
Burhan Bungin
Keyword(s):  
Social Construction ◽  
Social Constructions ◽  
Tourism Destination ◽  
Reality Construction ◽  
Destination Brand ◽  
Critical Methods

Brand is not a brand, brand is not just a logo, brand is everything for a product. In the tourism field, the brand is also the same meaning, but the destination brand must be born from the philosophy and values of destination and unique advantages. Brand will give strength to the destination that is represented when the brand gets a good branding process and consistency. Recently, Indonesia's tourism are sometimes irrational and rely only on momentary data, in which case Indonesian positions are still far from expected. As the destination brand, the brand must be built on the correct social construction in the stages of social construction, namely externalization, objectivity-legitimacy and internalization. This paper attempts to elevate the study of destination social constructions with narrative-critical methods, trying to compare them to Wonderful Indonesia, Pesona Indonesia up to Majestic Banyuwangi.

Empirical Investigation of Relationship Among Destination Brand Equity Dimensions

2019 ◽  
Vol 10 (3) ◽  
pp. 74-90
Author(s):  
Vikrant Kaushal ◽  
Suman Sharma ◽  
Nurmahmud Ali
Keyword(s):  
Brand Equity ◽  
Empirical Investigation ◽  
Structural Model ◽  
Perceived Value ◽  
Perceived Quality ◽  
Destination Image ◽  
Mediating Role ◽  
Equation Modelling ◽  
Destination Brand

The concept of destination brand equity remains an intriguing area for scholars and practitioners, yet an empirical investigation of its structural composition and interrelationship among its constituent dimensions remains inadequate. This study proposes a theoretical model where in addition to assessing a model adequacy, mediation analysis has been carried out with the help of structure equation modelling. Specifically, it investigates the interplay among five crucial dimensions of destination brand equity: destination brand awareness, destination image, perceived quality, perceived value, and tourist loyalty. A structural model with mediating role of perceived value dimension has been empirically verified for an Indian tourism destination. The results indicate that perceived value is central to the realisation of impacts of destination image and perceived quality on loyalty shown by the tourists toward the destination. Drawing on the results of the analyses several implications have been put forward.

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