Reality Construction Brand Destination: Sweet Face of Tourism Destination

Brand is not a brand, brand is not just a logo, brand is everything for a product. In the tourism field, the brand is also the same meaning, but the destination brand must be born from the philosophy and values of destination and unique advantages. Brand will give strength to the destination that is represented when the brand gets a good branding process and consistency. Recently, Indonesia's tourism are sometimes irrational and rely only on momentary data, in which case Indonesian positions are still far from expected. As the destination brand, the brand must be built on the correct social construction in the stages of social construction, namely externalization, objectivity-legitimacy and internalization. This paper attempts to elevate the study of destination social constructions with narrative-critical methods, trying to compare them to Wonderful Indonesia, Pesona Indonesia up to Majestic Banyuwangi.

Achievement of Inclusive Development in Tourism Development in Pulau Merah of Banyuwangi Regency

The development of tourism on the coast of Pulau Merah Banyuwangi has resulted in the welfare felt directly by the people around the coast. This article discussed the results of development of the Pulau Merah coast by using the inclusive development paradigm, they are consists of benefits, participation, and ecology aspects. This qualitative research has used a case study approach. Data collection was conducted through interviews of 27 informants. The results of this study indicated that in the development of tourism in Pulau Merah, especially the achievement of inclusive development was good. This is caused in three aspects of inclusive development; the aspects of benefits, participation, and ecology are well implemented. The benefits of the development of Pulau Merah have been felt evenly by the people. Community participation of Pulau Merah coast is quite high. The public awareness of the importance of ecology on the coast of Pulau Merah is also high.

Political Tourism From Localization to Recreation of Children-Friendly Integrated Public Open Space (RPTRA) Kali Jodo

Kali Jodo, which located in West Jakarta region, was famous for localization area. Negative impression attached to Kali Jodo progressively disappeared after the 17th Jakarta Governor inaugurated the Children-Friendly Integrated Space (RPTRA) of Kali Jodo on 2nd of February, 2017. The resilient political changes in the Jakarta Governor Election period of 2017 instantaneously bring changes to the function of Kali Jodo recreational place became a political space. From the case above, this paper will review on how political communication that occurred from the function alternation of recreation place into political space. The approach utilized in this research is qualitative case study. The result of this research is the function alternation from localization to recreation brought positive impact for the surrounding society. Yet, along with the political development of Jakarta Governor Election, Kali Jodo actually becomes a political contest space for political actors to attract public sympathy that ultimately create a mute community.

Effect of Community Reception to Sustainable Ecotourism Development

Tourism has been an icon of countless regions in Indonesia since the founding of "Visit to Indonesia" in 2009 by the Government. All efforts were made by stakeholders (Government, managers of tourism destination, hotels and surrounding communities) in order to increase the visit of local tourist (Wiscal), archipelagic tourist (Wisnu) and foreign tourists (Wisman), one of the method is by implementing Saptapesona. The goal of this research is to distinguish the influence of reception of society of Sidoarjo toward marine ecotourism development through the implementation of Saptapesona. The type of this study is quantitative with data acquisition technique through observation and questionnaire, distributed to tourism managers, village and district government staff, and tourists in three different locations namely Sedati, Candi, and Jabon respectively for about 144 respondents. The data analysis was using simple linear regression. The results showed that there was a significant influence of community receptions on the development of marine ecotourism.

Integrated Marketing Communication Bawean Island Tour

Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the interview related to Bawean Island tourism promotion strategic plan along with what has been done by related parties. Data analysis was performed using interactive techniques from Miles and Huberman. The results of this study show that the Department of Culture, Tourism, Youth, and Sports has not had a marketing strategy and implementation based Integrated Marketing Communications. The strategies and promotions that have been there are also still not running optimally.

Marketing Communication Tourism Purbalingga District (Study of Communication Analysis of Digital-Based Tourism)

The number of tourism objects in Purbalingga that are worth to be known and to be visited by all of us. Therefore, the tourism objects are very necessary to be informed to attract as much as possible potential tourists. Spreading information of tourism objects for tourist can happen in various ways, one of them that now very popular is the usage of internet/digital media. Because it can reach audience more widely. Methodology of this research is descriptive qualitative. Determination of informants are using purposive sampling, which is representative. There are two types of data source: which are primary data source and secondary data. The techniques of collecting data are in-depth interviews, observation, and documentation. The way of analyzing data are reduction, data presentation and integrated conclusion drawing. The results showed that the communication of tourism objects by using digital-based are very effective and efficient. Social media is also very helpful in disseminating tourist information in Purbalingga, and also Purbalingga tourism community that is intensively promoting Purbalingga tourism objects. Theoretically, Purbalingga tourism marketing strategy based on digital communication that is used is Kotler and Keller's theory. The elements are advertisement; sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, sales personnel. Those elements of communication are supported by the internet.

Constructing the Essence of City Element in Gaining A Self-Identified City Branding in Quest of Attracting Tourist Visits

Several urban experts and some humanists from various cities complain that the development of metropolitan area construction in Indonesia nowadays are regressing the self-identity of the city itself. This paper is specifically discoursing on the model of construction and development of urban significance in quest of finding city branding in urban development. The goals of city branding itself is in finding a vision of city development that has its own identity, character, and sustainability in accordance with its uniqueness. Finally, each city has an identity that can upsurge tourist visits to the city and are able to improve the welfare of the city.

Empowerment of Starfruit Agro-Tourism as Tourism Icon in Blitar City

The empowerment program in Blitar City is required by the community since the empowerment is expected to provide new employment. One of the programs is the empowerment of star fruit agro-tourism in Karangsari village by Blitar city government. The goal of this research is to describe the empowerment program conducted by the Blitar district government to the community as well as the obstacles that exist in the empowerment program. The research method used is qualitative with descriptive approach. Focus to the empowerment provided by the government of Blitar City to the community of Karangsari village in the management of tourism icon of starfruit agro-tourism. The outcomes of this research is empowerment done by government of Blitar City has succeeded to bear benefit towards society of Karangsari village society with new employment and marketing access of star fruit and processed star fruit. However, there are still several obstacles such as lack of promotion of star fruit agro-tourism in Blitar City.

Potential Empowering Entrepreneurship Employment to Support Tourism Industry

Tourism industry is an industry that is able to generate numerous jobs for people as well as empower local community. One of the parties who have competence to maximize entrepreneurship capacity is university. This paper will discourse on how a university, especially in this case is Ubaya Polytechnic, empower its students to maximize their entrepreneurship capacity to be finally become new start-ups who are ready in the society especially related to its support to tourism industry.

Policy of Regional Tourism Development

In local autonomy era to achieve target of tourism development is required a strategy through policies and steps that must be implemented continuously. This policy is defined as a guide in conduct tourism both national and regional level. This paper is intended to explain the policy of East Java government in developing sustainable tourism. This qualitative research used literature approach. The data analysis used descriptive analysis. The results of this literature study showed that sustainable tourism development in the region has three dimensions, namely economic, socio-cultural, and environment. These dimensions are based on the principle of justice that not only benefits the present generation, but also future generations. In addition, important factor in the development of tourism is the supervision of standards and quality of tourism services.