Analysis of Cigarette Rolling Brand Marketing Strategy Under the New Normal of Tobacco Economy

Objectives: In order to study the communication channels and modes of tobacco brands, cigarette rolling brand marketing strategy under the new normal of tobacco economy is researched in this paper. Methods: T city is selected as the research sample of cigarette brand construction and marketing. Through the analysis of the current situation of T City, this paper puts forward the guiding ideology of cigarette cultivation, and puts forward the basic strategy system of brand marketing. Results: Brand building is a scientific process. The tobacco industry must avoid brand building speculation, because the opportunity cost of brand reconstruction is huge, and there is a risk of completely losing market dominance. The foundation of brand building is to convert the buying point with zero cost selected by target customers into the selling point of products to obtain pricing power. Conclusion: The advantages of tobacco brand’s own products should be transmitted to target customers through planning from three aspects: the first is to clarify the competitive advantages of its own products; the second is to refine the core value of the brand; the third is the dissemination of brand positioning.

Analysis on the Building of Chengdu’s City Brand as “Three Cities and Three Capitals” – Taking Jiezi Ancient Town as an Example

“Three Cities and Three Capitals” is a city brand that Chengdu has been vigorously building. Based on the analysis of the brand construction background, the brand building of Jiezi Ancient Town, and the problems existing in the current brand building of Jiezi Ancient Town, this paper puts forward suggestions, including reconstruction of cultural resources, building an industrial framework, and giving full play to the role of market entities, so as to provide guidance for the cultivation of the brand characteristics in the ancient town and better shape the city brand of “Three Cities and Three Capitals” in Chengdu.

Analysis of the Factors Affecting the Employment Quality of University Graduates by DEMATEL / ISM Method

To analyze how to improve the employment quality of university graduates and clarify the internal logical relationship between the influencing factors in the employment quality of university students through analyzing of the influencing factors on the employment quality of university students Based on the integrated DEMATEL / ISM method. Commuters are assumed used DEMATEL method and Hierarchical structure model of influencing factors on employment quality of university graduates constructed by ISM for obtaining the influence degree. Describe the causal relationship of the factors affecting the employment quality of university graduates, hierarchical logical structure of factors affecting university graduate employment quality. The results show that the employment recommendation service and subsidy of government, cooperation of university and enterprise, vocational planning and education of university, employee Brand construction of enterprise, independent s employment willingness are the direct factors that effect the employment quality of college students, and should be given priority attention

Preliminary Study on the Brand Construction of Tropical Agriculture against the Background of We-media—A Case Study of Chinese Academy of Tropical Agricultural Sciences

With the rapid development of electronic industry, "We-media + brand agriculture" model of development also gradually developed, and the tropical agriculture in our country belongs to the "niche" agriculture, awareness is low, in the since the "We-media + brand agriculture" development in our country, is still at a disadvantage, both faces enormous opportunities for development, at the same time to meet the challenge. Taking the Chinese Academy of Tropical Agricultural Sciences as an example, this paper discusses the problems, opportunities and challenges in the brand construction and development of tropical agriculture under the background of "We-media", and puts forward countermeasures and suggestions for the brand development of tropical agriculture.

Technology of political branding during the parliamentary election campaign 2019 in Ukraine: an analysis of successful cases

The article is devoted to the study of features and patterns of formation of party brands, analyzes colors, party symbols, key slogans of parliamentary parties in 2019. The essence of the concept of "political brand" and "party brand" is clarified, their characteristics and structure are defined. Article outlines the features of the processes of virtualization and mediatization of politics, pointing to the place of the political and party brand in these processes. The author outlines the features of political branding as a technology of political marketing, analyzes the technology of formation and promotion of political and party brand. Examining the practical experience of using political branding by modern Ukrainian political parties during the parliamentary election campaign in 2019, the author points to successful cases and explains their features. Installed. that the party brand is a virtual social phenomenon that creates in voter a sense of belonging to a particular community.It was found, that the common features of all party brands include: the presence of integral components of the party brand, the hypertrophied nature of the personal factor in the construction and promotion of political and party brand, the use of political advertising, co-branding and "star brand". Established, that the party brands of modern parliamentary parties of Ukraine can be identified as those that are recognizable by the majority of the population, have similar popularity at both local and national levels, have potential for long stay in the political space, are constantly mentioned in the media. It was revealed, that the distinctive features of party brands during the 2019 election campaign are various communication channels in which the brand is popularized, as well as the dominant technology of brand construction.