The influence of cultural tourism commentators" emotional and cognitive experiences on cultural tourism destination brand assets through attachment to cultural tourism destinations: Focused on Gyeongsangnam-do cultural tourism commentators

2021 ◽  
Vol 35 (2) ◽  
pp. 83-99
Author(s):  
Sung-Ho In
Keyword(s):  
Cultural Tourism ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
Destination Brand

scholarly journals Persepsi Wisatawan Terhadap Citra Kepariwisataan Di Kawasan Titik Nol Kilometer Yogyakarta Pasca Revitalisasi

2020 ◽  
Vol 8 (2) ◽  
pp. 329
Author(s):  
Aisha Astriecia ◽  
Nararya Rahadyan Budiyono
Keyword(s):  
Data Collection ◽  
Public Space ◽  
Semantic Differential ◽  
Cultural Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourism Destinations ◽  
The City ◽  
Positive Line

Zero Kilometre Yogyakarta is one of the tourism destination icons of Yogyakarta. From visitors’ perspectives, this destination is claimed to be the most unique one in Yogyakarta due to the multifunctional usages of the spot. Furthermore, Zero Kilometre Yogyakarta is not only used as a cultural destination, but also utilized as an interesting public space in the city. The present study aims to delineate the visitors’ perceptions about the Zero Kilometre as one of Yogyakarta’s tourist destination icons after its revitalization project. For this purposes, observation, questionnaires, and interviews were used as the data collection techniques. Moreover, the Slovin formula was utilized to determine 100 participants (57 woman and 43 men) who were randomly selected in the present study. As the data is the in form of quantitative, then the differential semantic charts were utilized for further analysis. The findings of the present study indicate that the visitors ‘perceptions about Zero Kilometre Yogyakarta 56 percent of respondent stated this area as Zero Kilometre Yogyakarta. Data from semantic differential graphic also shown positive line tendential. In fact, the revitalization project brings about positive perceptions among the visitors as they view the project has made the Zero Kilometre Yogyakarta as the most interesting spot as one of cultural tourism destinations in town.   Keyword: perception, tourist, destination, image, culture

Destination brand equity and tourist's revisit intention towards health tourism: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Surajit Bag ◽  
Hasliza Hassan ◽  
Md Afnan Hossain ◽  
Rajesh Kumar Singh
Keyword(s):  
Brand Equity ◽  
Medical Tourism ◽  
Tourism Destination ◽  
Health Tourism ◽  
Content Type ◽  
Brand Association ◽  
Revisit Intention ◽  
Tourism Destinations ◽  
Destination Brand ◽  
The Relationship

PurposeThis paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit intention for health tourism destinations.Design/methodology/approachA survey instrument is used to examine the relationships in the proposed model using the co-variance-based structural equation modelling (SEM) technique. The collected primary data from two hundred forty-six respondents (n = 246) are analysed to test the relationship amongst exogenous, mediating, moderating and endogenous constructs articulated in the proposed structural model.FindingsEmpirical findings reveal that destination brand equity influences the revisit intention of a traveller for health tourism via destination brand association. The perceived trust, reliability and soft issues of a traveller moderate the relationship between destination brand equity and destination brand association. Enduring travel involvement also proves a significant moderation effect on the relationship between destination brand association and the revisit intention of a traveller for a health tourism destination.Practical implicationsThis paper is an initial attempt to develop and empirically examine a conceptual model of the intention of a traveller to revisit a health tourism destination in a dynamic process of information search using the data collected from current travellers after medical tourism-related trips. Results suggest that stakeholders must focus on hedonic and utilitarian factors of the destination that are recognised by travellers to encourage revisit for medical tourism.Originality/valueAlthough there have been numerous studies on health tourism. However, to the best of the authors' knowledge, this research is a pioneer in the healthcare tourism literature that links destination brand equity, brand association and revisit intention of a traveller for health tourism. These findings extend the knowledge of how healthcare tourism that is embedded with destination brand equity and destination brand association. The study findings potentially benefit the marketers for gaining competitive advantages through considering the experience of a traveller.

scholarly journals Potency of Integrated Cultural Tourism Development at Maninjau Lake Area, West Sumatera

2018 ◽  
Vol 34 (1) ◽  
pp. 72-82
Author(s):  
Firdaus Firdaus
Keyword(s):  
Modern Society ◽  
Cultural Tourism ◽  
Participatory Approach ◽  
Routine Activities ◽  
Lake Area ◽  
Textual Studies ◽  
Tourism Destination ◽  
Depth Interview ◽  
Research Findings ◽  
Tourism Destinations

The modern society with density and saturation routine activities required entertainment to refresh their exhaustion. One of the popular entertainments is travelling. The development of tourism is getting better because there are many types of tours that can be selected and enjoyed by everyone. The latest popular tourism is cultural tourism. In West Sumatera of Indonesia, Maninjau Lake is designated as natural and cultural tourism destinations. This article discusses the tourism potentials of Maninjau Lake and its development opportunities as cultural tourism destination. The article was based on the research since 2010. The researcher analyzes the data of in-depth interview, observation, and textual studies. Research findings reveal that there are three tourism potentials at Maninjau Lake such as natural tourism, historical tourism and cultural tourism. These potentials are worth developed in an integrated mode in order to develop Maninjau Lake as cultural tourism destination through participatory approach by involving arts communities in the nagari. 

scholarly journals Integrasi Pariwisata Halal di Kota Malang

2019 ◽  
Vol 4 (2) ◽  
pp. 194
Author(s):  
Mochamad Novi Rifa’i
Keyword(s):  
Data Analysis ◽  
Pilot Project ◽  
Cultural Tourism ◽  
Tourism Destination ◽  
Qualitative Descriptive ◽  
Tourism Destinations ◽  
Tourism Information

Malang City is one of the seven cities in Indonesia which became a pilot project for halal tourism. Therefore the aims of this study are to analyze the potential of sharia tourism in Malang City and develop the concept of integration of location and halal tourism information in Malang City. This study is a qualitative-descriptive, with the model of data analysis using Spradley’s model, in which after determining the standard of halal tourism, then proceeding to inventory halal tourism destination in Malang and make the concept of integration between location and halal tourism information in Malang. The result of this study shows that; first, that halal tourism is tourism which in its presentation takes into account the factors of Madiyah (material) and Adabiyah (process) in accordance with the sharia. Halal tourism destinations in Malang including education, lodging, culinary, thematic, religious, historical and cultural tourism. Second, the integration of tourism in Malang can be done by making a memorandum of understanding between stakeholders to collaborate providing the best information and services for all tourists. 

scholarly journals Investigation of similarities and differences between Dance Tourism markets: the case of Patras, Greece

2019 ◽  
Vol 1 ◽  
pp. 16-31
Author(s):  
Georgia Zouni ◽  
Aggelos Karlis ◽  
Ioanna Georgaki
Keyword(s):  
Educational Level ◽  
Cultural Tourism ◽  
Demographic Characteristics ◽  
High Educational Level ◽  
Tourism Destination ◽  
Cultural Experience ◽  
The World ◽  
Tourism Destinations ◽  
Similarities And Differences ◽  
High Educational

In every corner of the world, we observe that tourism destinations, having understood the importance of dance events, try to increase the presentation of such dance events, with the aim to attract and entertain tourists. Dance tourism constitutes a part of cultural tourism since, through that, opportunities for cultural experience are provided to tourists. The main aim of the present research is the investigation of the similarities and differences between Greek and Russian dance tourists towards dance tourism in a tourism destination (Patras, Greece), regarding: (a) the Demographic characteristics, (b) attitude towards dance tourism, and (c) attitude towards Patras as a dance tourism destination. Results show that younger individuals, mainly women, that are single, of high educational level, private-sector employees mainly, and of medium income are interested in dance tourism. Moreover, several interesting results found regarding attitude towards dance tourism, and attitude towards dance tourism destinations. The contribution of this study is twofold. For both For academia, this research might deepen the understanding of dance tourism travellers and its impact on destinations products formulation. For practitioners, this kind of approach might provide new and strategically important knowledge about attracting dance tourists.

scholarly journals On-Line Destination Branding: An Investigation Into The Divergence Between Brand Goals And On-Line Implementation

2014 ◽  
Vol 30 (6) ◽  
pp. 1597 ◽  
Author(s):  
Jens Blumrodt ◽  
Adrian Palmer
Keyword(s):  
Cultural Differences ◽  
Brand Image ◽  
Tourism Destination ◽  
Destination Branding ◽  
Website Development ◽  
French And English ◽  
On Line ◽  
Tourism Destinations ◽  
Natural Settings ◽  
Destination Brand

The marketing of tourism destinations has become increasingly competitive. However, a tourism destination cannot be seen as a single destination-based entity competing with other destinations. Each tourism destination manager must typically integrate a network of interested stakeholders and mediate between political aims and operational realities. Websites are an increasingly important focus for competitive differentiation of tourism destinations. This research examines the effects of cultural differences on website development by comparing cultural environments typified by a prevalence of collectivism with those typified by individualism. Websites from a sample of French and English seaside tourism destinations are compared, with a focus on tourism destination brand image elements. Our approach combines two methods. First, we analyse specific communicated images. Second, interviews with officials of these cities are undertaken to compare the communicated image to the desired one. We find that cities with a similar environment communicate elements of their natural settings as well as other brand elements, but the communicated image often does not correspond to the desired brand image. Therefore we propose a model to promote the desired destination brand image.

scholarly journals Zimbabwe tourism destination brand positioning and identity through media: A tourist's perspective

2021 ◽  
Vol 2 (3) ◽  
pp. 133-146
Author(s):  
Farai Chigora ◽  
◽  
Joram Ndlovu ◽  
Promise Zvavahera ◽  
◽  
...  
Keyword(s):  
Nationwide Survey ◽  
Brand Identity ◽  
Brand Positioning ◽  
Tourism Destination ◽  
Significant Disagreement ◽  
Tourism Destinations ◽  
Media Organizations ◽  
To Come ◽  
Destination Brand

Abstract Purpose: The study was based on understanding how media can be used to select Zimbabwe tourism destination brands against other brands by the tourists. Further, it examined the role of media in improving Zimbabwe tourism brand identity. Factors to use in positioning the Zimbabwe tourism brand were also established. Research Methodology: A quantitative to the qualitative sequential mixed method was used to get research data. The respondents and participants to the study were tourism operators, media organizations and tourists (n=452). Results: The study's findings informed that tourism and media organizations in Zimbabwe are failing to understand the best ways to use media to attract tourists. There was a significant disagreement in the views of tourists and organizations, especially based on choosing a tourism destination brand using media. Even on improving Zimbabwe tourism destination brand identity and positioning, both parties agreed that media could help improve brand identity. Limitations: Getting opinions and views of tourists is difficult considering the divergence in their perceptions. A mixed-methods could help in improving objectivity. Contribution: The study, therefore, recommended an intensive tourism media audit, considering media as a strategic brand identity tool and a nationwide survey to come up with brand positioning elements specifically for Zimbabwe tourism destinations.

ANALYSIS OF THE BASIC ELEMENTS OF TOURISM DESTINATION AND MARKETING POTENTIAL IN BRAJAN TOURISM VILLAGE

2019 ◽  
Vol 1 (1) ◽  
pp. 11-19
Author(s):  
Ivo Novitaningtyas ◽  
Andhatu Achsa ◽  
Budi Rahardjo
Keyword(s):  
Positive Impact ◽  
Sustainable Tourism ◽  
Cultural Tourism ◽  
Marketing Mix ◽  
Local Communities ◽  
Tourism Destination ◽  
Tourism Destinations ◽  
The Government ◽  
Tourism Potential ◽  
Complete Concept

Tourism village is one of the tourism destinations that need to be developed. Brajan is a tourism village that has natural and cultural tourism potential. This village needs promotion in order to attract tourists. The aim of this study is to describe the basic elements of the tourism village and the marketing potential of Brajan as a tourism village. Data were collected through observation and interviews with the local communities in Brajan. After collecting the process, the data analyzed descriptively based on 6 basic elements of a tourism destination and marketing mix. The result showed that Brajan has a complete concept as a tourism destination. Moreover, this village has a lot of potential in terms of marketing. The stakeholders such as local people, manager and the Government need to developing and empowering its potential. The development of its potential is expected to have a positive impact and make the tourism village becomes a sustainable tourism destination

scholarly journals Cultural Tourism Destination Elements and Attributes: An Interpretive Planning

2020 ◽  
Vol 3 (2) ◽  
pp. 74
Author(s):  
Younis Mohammad Malik
Keyword(s):  
Decision Making ◽  
Service Quality ◽  
Planning Process ◽  
Cultural Tourism ◽  
Research Paper ◽  
Decision Making Process ◽  
Tourism Destination ◽  
Tourism Destinations

Tourism destinations involve a diverse of key components, elements and attributes that allure tourists to visit the destinations which fulfill their needs on arrival. The facilities and service quality of these key components and elements influences the traveler’s decision-making process in choosing a destination to travel. The purpose of this research paper is to study the key elements and attributes of cultural tourism destinations and to understand the interpretive planning process of cultural tourism destinations.

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