Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements

Author(s):  
R. J. J. Voorn ◽  
G. van der Veen ◽  
T. J. L. van Rompay ◽  
S. M. Hegner ◽  
A. T. H. Pruyn
Author(s):  
Mersha AFTAB ◽  
Alana JAMES

This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case study approach was adopted utilising data obtained from two large consumer goods companies. From this, a relationship was found to lie between the involvement of people as active participants and the creation of empathy. These empathetic values consequently facilitated the consideration of a responsible approach to be implemented. Conclusions show that during the design process people create added value with a participatory approach, whilst during production consumers become prosumers in consumer-led innovation to help drive forward an ethical agenda.


Info ◽  
2014 ◽  
Vol 16 (6) ◽  
pp. 60-73
Author(s):  
Ardis Storm-Mathisen

Purpose – This article aims to discuss challenges to Radio-Frequency Identification (RFID)-based services from a user perspective located within sociology, anthropology and science and technology studies. Design/methodology/approach – Two cases of toll/ticketing RFID technologies are explored: the mature AutoPASS (tolling on public roads) and the newly implemented Flexus/Ruter Travelcard (public transport) in Norway. A methodologically triangulation of qualitative data is applied to trace the history of RFID implementation, and to compare the benefits proclaimed by suppliers with the hands-on experience of users. Findings – The RFID benefits proclaimed by suppliers were, to a large extent, shared by users in the case of AutoPASS, but to a lesser extent in the case of Flexus/Ruter Travelcard. The cases illustrate that RFID applications are heterogeneous products with different levels of maturity and complexity, applied to fields and services with varied user-groups, functional requirements and privacy concerns. Vital to the success of RFID-based services is good management, compliance with Data Protection Regulations and providing user’s an experience of greater ease-of use and added-value in their everyday lives in comparison to previous systems. Practical implications – Future research should broaden perspectives and methodologies to better grasp the complex interplay among RFID applications, users and the environment. This entails moving beyond a focus on discursive adoption to ethnographic studies of appropriation and how technology affects social practice. Originality/value – RFID is undergoing an extremely expansive usability phase – commercially and socially. Research on RFID is scare and fragmented with few contributions from social science. Studies that privilege user perspectives tend to address the needs and concerns of business rather than of users.


Author(s):  
Carlo Alberto Elmi ◽  
Fabio Agnolio ◽  
Roberto Ferraro ◽  
Anne Menard ◽  
Hauke Reese ◽  
...  

Abstract In the development of an aero-engine combustor, the definition of a preliminary design is a practice in which know-how, product experience and design rules are focal in deriving a configuration able to meet the functional requirements. Several configurations, and hence multiple geometries resulting in different behaviours, are iteratively analysed in this phase to extensively explore the design space. In this context, an automated procedure ranging from preliminary design to life estimation is necessary and crucial. A framework in which the tools employed in the design workflow are integrated and the low-added-value tasks are automated can allow the reduction of time per analysis within the loop and the enhancement of the procedure’s robustness. In this paper will be presented the Combustor Design System Integration (DSI), a methodology aimed at easing and streamlining the design process of aero-engine combustors. To do this, digitization has been taken as the common thread for developing a data-centric approach. The logic behind the procedure will be reported, to focus then on the aero-thermal preliminary design. The procedure, for this phase, is composed of three main integrated components: a CAD generation system, which collects all the geometries for creating an exportable 3D model, a 1D thermal solver for the positioning and sizing of the aero feature on liners (i.e. cooling, dilution...) and a CFD environment with automated pre/post processing operations for reacting-flow analysis. The aim of this work is to contextualize the DSI approach in the combustor design process and to provide a first description of the methodology designed and developed in GE Avio. For that purpose, a straight-through configuration — the lean combustor NEWAC developed in the homonymous EU project — will be exploited as a test case. The development of the procedure is still in progress, so a validation through test cell data comparison, as well as highly-resolved CFD results, will be the subject for future papers.


2015 ◽  
Vol 4 (2) ◽  
pp. 1-25 ◽  
Author(s):  
Na Liu ◽  
Alex Gavino ◽  
Sandeep Purao

In the context of smart cities, the design of services requires something more than an understanding of functional requirements. It requires an appreciation of basic human values. Based on interviews with citizens in a large city, and an intensive text analysis – the authors describe how such values may be inferred. The authors find that this process of inferring values must account for both real and imagined experiences of citizens, and it can reveal both conflict and congruence among different values. Based on the authors' investigation, they describe it as the VOICE approach, and discuss the implications of how such the use of such an approach can influence the design of citizen responsive e-planning services.


Author(s):  
B. Lencova ◽  
G. Wisselink

Recent progress in computer technology enables the calculation of lens fields and focal properties on commonly available computers such as IBM ATs. If we add to this the use of graphics, we greatly increase the applicability of design programs for electron lenses. Most programs for field computation are based on the finite element method (FEM). They are written in Fortran 77, so that they are easily transferred from PCs to larger machines.The design process has recently been made significantly more user friendly by adding input programs written in Turbo Pascal, which allows a flexible implementation of computer graphics. The input programs have not only menu driven input and modification of numerical data, but also graphics editing of the data. The input programs create files which are subsequently read by the Fortran programs. From the main menu of our magnetic lens design program, further options are chosen by using function keys or numbers. Some options (lens initialization and setting, fine mesh, current densities, etc.) open other menus where computation parameters can be set or numerical data can be entered with the help of a simple line editor. The "draw lens" option enables graphical editing of the mesh - see fig. I. The geometry of the electron lens is specified in terms of coordinates and indices of a coarse quadrilateral mesh. In this mesh, the fine mesh with smoothly changing step size is calculated by an automeshing procedure. The options shown in fig. 1 allow modification of the number of coarse mesh lines, change of coordinates of mesh points or lines, and specification of lens parts. Interactive and graphical modification of the fine mesh can be called from the fine mesh menu. Finally, the lens computation can be called. Our FEM program allows up to 8000 mesh points on an AT computer. Another menu allows the display of computed results stored in output files and graphical display of axial flux density, flux density in magnetic parts, and the flux lines in magnetic lenses - see fig. 2. A series of several lens excitations with user specified or default magnetization curves can be calculated and displayed in one session.


2015 ◽  
Vol 25 (1) ◽  
pp. 50-60
Author(s):  
Anu Subramanian

ASHA's focus on evidence-based practice (EBP) includes the family/stakeholder perspective as an important tenet in clinical decision making. The common factors model for treatment effectiveness postulates that clinician-client alliance positively impacts therapeutic outcomes and may be the most important factor for success. One strategy to improve alliance between a client and clinician is the use of outcome questionnaires. In the current study, eight parents of toddlers who attended therapy sessions at a university clinic responded to a session outcome questionnaire that included both rating scale and descriptive questions. Six graduate students completed a survey that included a question about the utility of the questionnaire. Results indicated that the descriptive questions added value and information compared to using only the rating scale. The students were varied in their responses regarding the effectiveness of the questionnaire to increase their comfort with parents. Information gathered from the questionnaire allowed for specific feedback to graduate students to change behaviors and created opportunities for general discussions regarding effective therapy techniques. In addition, the responses generated conversations between the client and clinician focused on clients' concerns. Involving the stakeholder in identifying both effective and ineffective aspects of therapy has advantages for clinical practice and education.


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