scholarly journals People as an essential tool for considering ethics in the product lifecycle

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Mersha AFTAB ◽  
Alana JAMES
Keyword(s):  
Design Process ◽  
Consumer Goods ◽  
Participatory Approach ◽  
Human Values ◽  
Added Value ◽  
Case Study Approach ◽  
Product Lifecycle ◽  
Study Approach ◽  
The Creation

This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case study approach was adopted utilising data obtained from two large consumer goods companies. From this, a relationship was found to lie between the involvement of people as active participants and the creation of empathy. These empathetic values consequently facilitated the consideration of a responsible approach to be implemented. Conclusions show that during the design process people create added value with a participatory approach, whilst during production consumers become prosumers in consumer-led innovation to help drive forward an ethical agenda.

A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development

2017 ◽  
Vol 13 (2) ◽  
pp. 22-33
Author(s):  
Paul Hawking ◽  
Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Consumer Goods ◽  
Fast Moving ◽  
Subsequent Development ◽  
Strategy Development ◽  
Case Study Approach ◽  
Study Approach ◽  
Fast Moving Consumer Goods ◽  
Business Technology

The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.

scholarly journals PERSONAL BRANDING BARBIE KUMALASARI UNTUK MERAIH POPULARITAS MELALUI INSTAGRAM

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Rubiyanto Rubiyanto ◽  
Meisianita Fildyanti
Keyword(s):  
Qualitative Methods ◽  
Case Study Approach ◽  
Study Approach ◽  
Barbie Doll ◽  
Interpretive Paradigm ◽  
Personal Brand ◽  
Negative Comments ◽  
The Creation ◽  
Personal Branding

Kumalasari's personal branding efforts through instagram @barbiekumalasari often get harsh comment, bullying, and negative stigma from followers. In fact, it made her known and gained popularity. The purpose of this study was to analyze the Kumalasari personal brand through content on Instagram account @barbiekumalasari, as a form of personal branding to gain popularity. The author uses qualitative methods with an interpretive paradigm, and an intrinsic case study approach. The results showed that the uploaded content has met the ten guidelines for forming a personal brand, as a form of personal branding put forward by Keller, Parameswaran, and Jacob. Even though the content received positive and negative comments from followers, Kumalasari was able to gain popularity. In fact, she was given the title “Ratu Halu” because she identified herself with a Barbie doll as a form of strong personal brand. The personal brand that is attached to Kumalasari is a unique and different identity in the minds of followers, society, and media, which leads to the creation of popularity. In this study, the authors interpreted the new concept of Kumalasari as a 'Halu Barbie'

Overcoming Challenges of International Migration Research: A Case Study Approach in Southern Mexico

2016 ◽  
Vol 13 (1) ◽  
pp. 131-143
Author(s):  
Julie Boyles
Keyword(s):  
International Migration ◽  
Common Ground ◽  
Data Gathering ◽  
Ethnographic Case Study ◽  
Case Study Approach ◽  
Southern Mexico ◽  
Mixed Methods Approach ◽  
Study Approach ◽  
Migration Research

An ethnographic case study approach to understanding women’s actions and reactions to husbands’ emigration—or potential emigration—offers a distinct set of challenges to a U.S.-based researcher.  International migration research in a foreign context likely offers challenges in language, culture, lifestyle, as well as potential gender norm impediments. A mixed methods approach contributed to successfully overcoming barriers through an array of research methods, strategies, and tactics, as well as practicing flexibility in data gathering methods. Even this researcher’s influence on the research was minimized and alleviated, to a degree, through ascertaining common ground with many of the women. Research with the women of San Juan Guelavía, Oaxaca, Mexico offered numerous and constant challenges, each overcome with ensuing rewards.

Prinsip Kearifan Lokal dalam Pengembangan Strategi Kehumasan pada Pemerintah Daerah Kabupaten Bandung

2020 ◽  
Vol 4 (2) ◽  
pp. 229-248
Author(s):  
Betty Tresnawaty
Keyword(s):  
Public Relations ◽  
Local Knowledge ◽  
Case Study Approach ◽  
West Java ◽  
Study Approach ◽  
Positive Image ◽  
The Government ◽  
The Impact ◽  
Public Relations Strategy

Public Relations of the Bandung Regency Government realizes that its area has a lot of potential for various local wisdom and has a heterogeneous society. This study aims to explore and analyze the values of local knowledge in developing public relations strategies in the government of Bandung Regency, West Java province. This study uses a constructivist interpretive (subjective) paradigm through a case study approach. The results showed that the Bandung Regency Government runs its government based on local wisdom. Bandung Regency Public Relations utilizes local insight and the region's potential to develop a public relations strategy to build and maintain a positive image of Bandung Regency. The impact of this research is expected to become a source of new scientific references in the development of public relations strategies in every region of Indonesia, which is very rich with various philosophies.Humas Pemerintah Kabupaten Bandung menyadari wilayahnya memiliki banyak potensi kearifan lokal yang beragam, serta memiliki masyarakatnya yang heterogen. Penelitian ini bertujuan menggali dan menganalisis nilai-nilai kearifan lokal dalam pengembangan strategi kehumasan di pemerintahan Kabupaten Bandung provinsi Jawa Barat.  Penelitian ini menggunakan paradigma interpretif (subjektif) konstruktivis melalui pendekatan studi kasus. Hasil penelitian menunjukkan bahwa Pemerintah Kabupaten (Pemkab) Bandung menjalankan pemerintahannya berlandaskan pada kearifal lokal. Humas Pemkab Bandung memanfaatkan kearifan lokal dan potensi wilayahnya untuk mengembangkan strategi humas dalam membangun dan mempertahankan citra positif Kabupaten Bandung.Dampak penelitian ini diharapkan menjadi sumber rujukan ilmiah baru dalam pengembangan strategi kehumasan di setiap daerah Indonesia yang sangat kaya dengan beragam filosofi. 

Removing Self-stigma: The Successes of People with Schizophrenia in Removing Self-stigma Through Self-control

2018 ◽  
Vol 33 (3) ◽  
Author(s):  
Franciscus Adi Prasetyo ◽  
Jajang Gunawijaya
Keyword(s):  
Sampling Technique ◽  
Self Esteem ◽  
Study Data ◽  
Self Control ◽  
Study Quality ◽  
Data Display ◽  
Case Study Approach ◽  
Study Approach ◽  
Depth Interviews

Self-stigma experienced by people who experience schizophrenia has influence on reduced self-esteem, on powerlessness, the weakening of hope, and a motivation towards recovery. The aim of this study is to explain the efforts of people suffering schizophrenia to manage their self-stigma through self-control, using a case study approach. Based on the purposive sampling technique, five people with schizophrenia were selected as the cases to be studied. Data collection techniques utilized in-depth interviews, observation, and documentary studies. The analysis of the study data employed the stages of data reduction, data display, and data verification. Improvement in study quality employed the triangulation of data sources by checking the data to determine its consistency. The results of this study indicate that people with schizophrenia who have the ability to self-control can overcome self-stigma through changes in the manner of viewing themselves, self-training through activities, having endurance, having an honest approach, being able to explain schizophrenia from a positive viewpoint, having initiative, and having a positive attitude and the courage to face challenges.

Deskripsi Budaya Organisasi dalam Amal Usaha Muhammadiyah (Studi Kasus Universitas Muhammadiyah Gorontalo)

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 34
Author(s):  
Muh. Firyal Akbar ◽  
Sri Handyani Suprapto ◽  
Widya Kurniati Mohi
Keyword(s):  
Organizational Culture ◽  
Data Collection ◽  
Qualitative Method ◽  
Hard Work ◽  
Case Study Approach ◽  
Study Approach ◽  
Objective Description

This research is generally aimed at strengthening Muhammadiyah union institution in one of Muhammadiyah's business charity in Gorontalo Province, whereas specifically the purpose of this research is to know objective description about reality that happened at campus of Muhammadiyah University of Gorontalo from organizational culture that developed on campus This, taking into account the organizational culture found in Muhammadiyah in accordance with the PHIWM. This research uses qualitative method with case study approach. Data collection techniques used are observation, interview and documentation. Research time started from January to June 2017 From the results show that the employees have not implemented properly. Indicators of hard work still have not shown good results because most employees still do not understand the main duties and functions in work. Discipline indicators are also not well implemented where there are still many employees who enter the campus through the provisions of the time set as well while attending events on campus and when entering the time of prayer still not heed these things. The last indicator is the optimization in the work also has not shown the maximum results because only a few who are able to work effectively in accordance with the work agenda that they set previously.

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