scholarly journals Opportunities and Challenges of Purpose-Led Companies: An Empirical Study Through Expert Interviews

Author(s):  
Anette von Ahsen ◽  
Kevin Gauch

AbstractPurpose-Led Companies do not exclusively pursue profit-oriented goals, but also orient their actions towards a “higher” purpose. One example of this can be found in contributing to the achievement of social objectives. So far, only a few empirical studies analyze the opportunities and challenges associated with this approach. Accordingly, the present paper examines this approach by means of expert interviews in nine companies. The interview partners evidently believe that, by means of purpose-oriented management, their companies achieve both better financial performance and improved reputation, as well as increased employee motivation. Nevertheless, problems are also identified, in particular the possible trade-offs with profit targets, as well as conflicts due to contradictory stakeholder requirements.

2018 ◽  
Vol 239 ◽  
pp. 07004
Author(s):  
Svetlana Nikiforova

The article is devoted to the results of an empirical study of the correspondence of market research methods and promotion tools to the stages of the life cycle of start-ups on the Russian market. The authors’ model of the life cycle of the start-up, consisting of eight stages, is grounded. The authors present the results of an empirical study, consisting of expert interviews and a quantitative survey. A model for the correspondence of marketing instruments to the stages of the life cycle of a start-up is compiled. It is proved that in the process of development of a start-up, the number of marketing instruments used (especially digital tools) should increase at every stage of its life cycle. Based on the results of a desk and empirical studies, a system of criteria and a tool for assessing the sustainable development of a startup at various stages of its life cycle are proposed.


Author(s):  
Steven Bernstein

This commentary discusses three challenges for the promising and ambitious research agenda outlined in the volume. First, it interrogates the volume’s attempts to differentiate political communities of legitimation, which may vary widely in composition, power, and relevance across institutions and geographies, with important implications not only for who matters, but also for what gets legitimated, and with what consequences. Second, it examines avenues to overcome possible trade-offs from gains in empirical tractability achieved through the volume’s focus on actor beliefs and strategies. One such trade-off is less attention to evolving norms and cultural factors that may underpin actors’ expectations about what legitimacy requires. Third, it addresses the challenge of theory building that can link legitimacy sources, (de)legitimation practices, audiences, and consequences of legitimacy across different types of institutions.


2021 ◽  
Vol 13 (10) ◽  
pp. 5747
Author(s):  
Dehuan Li ◽  
Wei Sun ◽  
Fan Xia ◽  
Yixuan Yang ◽  
Yujing Xie

Biodiversity maintenance is a crucial ecosystem service. Due to time limits and data availability, assessing biodiversity using indicators or models has become a hot topic in recent decades. However, whether some proposed indicators can explain biodiversity well at the local scale is still unclear. This study attempted to test whether the habitat quality index (HQI) as measured using the integrated valuation of ecosystem services and trade-offs (InVEST) model could explain variations in bird diversity in New Jiangwan Town, a rapidly urbanized region of Shanghai, China. The relationships from 2002 to 2013 among HQI and the two diversity indices, species richness and species abundance, were analyzed using Fisher’s exact test and gray correlation analysis. No significant association was found. Habitat connectivity was then integrated to develop a new combined indicator of habitat quality and connectivity index (HQCI). The associations between HQCI and the two diversity indices were improved significantly. The results indicated that connectivity may be an important factor explaining the diversity of certain species at a local scale. More empirical studies should be conducted to provide scientific evidence relating habitat quality to biodiversity.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Daniela Woschnack ◽  
Stefanie Hiss ◽  
Sebastian Nagel ◽  
Bernd Teufel

Abstract This empirical study explores the financialization of social sustainability driven by sustainability accounting and reporting initiatives (SARIs). Since no globally accepted definition of what social sustainability encompasses exists, the paper asks how social sustainability is translated into the financial market language by SARIs as they provide standards for disclosing corporate non-financial performance and promote their concepts of social sustainability. The paper uses a two-step qualitative content analysis. First, it operationalizes social sustainability based on the empirical data of six sustainability rating agencies. Second, this operationalization is compared with the concepts created by three SARIs. The paper shows significant differences between the concepts of the SARIs and the rating agencies. While the rating agencies altogether interpret social sustainability with 83 distinct aspects, the SARIs, although differently created, use significant reduced concepts where 20% of these aspects are absent. The result of this financialization process could be a simplified and financially determined concept of social sustainability within die socially discourse. The research is limited to social sustainability and its financialization by SARIs. Individual indicators and their way or intensity to capture aspects of social sustainability were not part of the research interest. Further research should investigate the economic and the ecological pillars of sustainability as well as the usage of such financialized concepts within the society and especially by corporations. The paper unfolds the arbitrariness of operationalizing a qualitative phenomenon like social sustainability through the financial system. It discloses the need for looking at the mechanisms behind such processes and at the interests of the actors behind the frameworks. The paper reveals the financialization process driven by SARIs and demonstrates its simplifying effects on the concept of social sustainability. Furthermore, the paper shows that SARIs as metrics for non-financial aspects are troubled with a lack of transparency and a lack of convergence.


2022 ◽  
Vol 23 (1/2) ◽  
pp. 206
Author(s):  
Kathryn J. Ready ◽  
Mengsteab T. Beraki ◽  
Parag Dhumal ◽  
Mussie T. Tessema ◽  
Sebhatleab Kelati

2018 ◽  
Vol 8 (4) ◽  
pp. 65
Author(s):  
Anne Schmitz ◽  
Nieves Villaseñor-Román

In spite of the importance of the brand management in marketing studies and practice, there is a scarcity of prior research on the links between brand equity and financial performance, particularly in unlisted (unquoted) firms. The study contributes to prior research along a number of dimensions. It provides evidence on the relevance of brands for unlisted firms of several industries, by showing that brand equity is associated with financial performance even in non-quoted firms without world-recognized brands. Second, the study analyzes the association between brands and accounting-based measures of performance, across different windows and financial indicators. Finally, the evidence on earnings persistence is particularly relevant, as it potentially sheds light on the existing debate on the association between brand equity and stock markets. To the extent that firms with greater brand equity have more persistent earnings, current earnings contain greater information about future earnings, which show the relevance of brand management in the strategic planning of unlisted firms.


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