Imag(in)ing the Nation

2015 ◽  
Vol 14 (5) ◽  
pp. 645-664 ◽  
Author(s):  
Peter Teo ◽  
Cui Ruiguo
Keyword(s):  
National Identity ◽  
Critical Discourse Analysis ◽  
Prime Minister ◽  
Real Life ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Content Type ◽  
Discursive Strategies ◽  
Close Analysis ◽  
Concrete Image

This article focuses on the discursive construction of national identity through a National Day Rally speech delivered by Singapore’s Prime Minister in 2010. Inspired by the theoretical framework of Critical Discourse Analysis and using methods developed by Halliday and van Leeuwen, it offers a close analysis of the speech, which uncovers patterns related to the type, extent and effects of various agentive roles attributed to the country, government and people of Singapore. Macro-discursive strategies like the use of specific references and real-life anecdotes calculated to reify the success of the Singapore ‘brand’ and inspire Singaporeans are also discussed. Through this multi-layered analysis, the article demonstrates how discourse transforms an imagining of Singapore’s nationhood into a concrete image of what Singapore is and what being a Singaporean is all about.

scholarly journals Politicotainment: Fictionalizing Politics in Pakistani Cinema

2017 ◽  
Vol II (I) ◽  
pp. 273-288
Author(s):  
Haleema Khalid ◽  
Muhammad Shahbaz ◽  
Behzad Anwar
Keyword(s):  
Critical Discourse Analysis ◽  
Political System ◽  
Real Life ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Media Discourse ◽  
Political Issues ◽  
National Crisis ◽  
Language Discourse ◽  
Discourse Historical Approach

This article aims to investigate Maalik, Pakistani political thriller as the product of ‘politicotainment’, a genre combining politics and entertainment. Keeping in view the nexus of politics, media and language, Discourse Historical Approach from the perspective of Critical Discourse Analysis with a particular focus on media, discourse, and society is employed. Maalik, is exceptional movie because it is explicitly related to real life socio-political and socio-cultural events of Pakistan; its focus on social and political issues such as exploitation of power and corrupt political system shifts the focus towards the ownership of Pakistan and accepting responsibilities. Therefore, the film connects the emerging political discourse in Pakistan with the rising public pulse against corruption and call for accountability. This research provides insights regarding the discursive construction of contemporary Pakistani narrative in the time of national crisis in order to reveal the projected and recontextualized norms in the context of Pakistan.

Selling organic candy: multimodal critical discourse analysis of commercial websites

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
José-Santiago Fernández-Vázquez
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Content Type ◽  
Consumer Decisions ◽  
Discursive Strategies ◽  
Ethical Choices ◽  
Promotional Strategies ◽  
Practical Implications

PurposeThis paper examines how organic candies are marketed as healthy and ethical choices on commercial websites through the use of visual, rhetorical and promotional strategies.Design/methodology/approachThe study uses social semiotics and multimodal critical discourse analysis to identify the narratives and discursive traits that organic candy manufacturers reproduce on their websites as part of their ethical branding policy. The dataset is formed by 10 websites that commercialize organic confectionery.FindingsThe findings indicate that sellers try to associate organic candy to healthiness, simple and traditional lifestyles and social awareness to distinguish themselves from their competitors. Often the ethical claims that organic candy websites reproduce are not justified.Research limitations/implicationsA major limitation of this study is that the investigation does not evaluate the effectiveness of rhetorical and discursive strategies on real consumer decisions. Further research of an ethnographic or empirical nature would be required for this purpose.Practical implicationsThis study recognizes the strategies that organic candy sellers reproduce can help consumers make more informed choices. From the point of view of marketers, understanding the multimodal, rhetorical and discursive strategies that organic candy brands employ can be useful to devise their own marketing approaches.Originality/valueThe investigation contributes to a growing body of research about multimodal critical discourse analysis within food marketing studies. To the best of the author's knowledge, this is the first paper that analyses organic candy branding from a multimodal perspective.

When you’re in with the in-crowd

2018 ◽  
Vol 2 (1) ◽  
pp. 58-84
Author(s):  
Saira Fitzgerald
Keyword(s):  
Critical Discourse Analysis ◽  
International Baccalaureate ◽  
Minority Groups ◽  
Minority Group ◽  
Corpus Analysis ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Publicly Funded ◽  
Discursive Strategies ◽  
Uncritical Acceptance

This paper examines the discursive construction of the International Baccalaureate (IB) in a 1.5 million word corpus of Canadian newspapers. Combining corpus analysis with the Discourse Historical branch of Critical Discourse Analysis, the study aims to identify discursive strategies employed in the construction of an IB in-group and a non-IB out-group, and suggests they are similar to those evident in discourses of discrimination that marginalise or exclude the outgroup (Baker, Gabrielatos and McEnery 2013a; KhosraviNik 2010; Reisigl and Wodak 2001). While discourses of discrimination tend to be directed at minority groups, in this case, the minority group is the in-group, exhibiting uniformly positive qualities. As a result, a ‘dichotomous world of insiders and outsiders’ (Reisigl and Wodak 2001:105) is created, privileging one and disadvantaging the other. This paper seeks to problematise the seemingly uncritical acceptance and adoption of IB programs in Canada’s publicly funded education system.

‘Saying sorry’ in Turkey

2015 ◽  
Vol 14 (2) ◽  
pp. 233-257 ◽  
Author(s):  
Ibrahim Efe ◽  
Bernhard Forchtner
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Prime Minister ◽  
Critical Discourse ◽  
National Narratives ◽  
Content Type ◽  
Historical Approach ◽  
Discourse Historical Approach

Dominant self-complacent national narratives (not only) in Turkey have long silenced past wrongdoings. Among these, the massacre of thousands of Kurds in Dersim during the 1930s, being part of the wider suppression of the Kurdish minority until the present day, is a particularly significant example. However, against the background of an almost global emphasis on recognising past crimes, the Turkish Prime Minister, Recep Tayyip Erdoğan, offered an apology on 23 November 2011. Erdoğan’s unexpected move has been both viewed as an opportunity for a more inclusive understanding of Turkish citizenship, as well as criticised for being a calculated manoeuvre in order to sideline political opponents. In this article, we investigate both this performance and its public reception. Drawing on the discourse-historical approach to critical discourse analysis, we ultimately illustrate how Erdoğan instrumentalised an ‘apology’ for political gain.

scholarly journals Ambiguity as Discursive Strategy: A Critical Analysis of Pakistani Political League’s Selected Discourse Regarding Covid-19

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Muhammad A. Khan ◽  
Sumra M. J. Satti
Keyword(s):  
Political Parties ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Prime Minister ◽  
Critical Discourse ◽  
People's Party ◽  
Discursive Strategies ◽  
Systematic Planning ◽  
Discursive Strategy ◽  
Ideological Perspective

This study unearths the ambiguities found in the discourseof prominent Pakistani political league during the outbreak of the pandemic covid-19 from the perspective of critical discourse analysis (CDA). CDA is an approach to the analysis of discourse which considers language as a social practice and takes particular interest in the ways in which ideologies and power relations are expressed through language (Fairclough, 2015). This paper presents a reflection to unveil the discursive strategies which are being used by the major Pakistanipolitical parties’ leaders as they did not come up with any plan of action pertaining to covid-19 yet. These statements are merely based on criticism only for the sake of criticism without any systematic planning and logical way out to get rid of this critical situation.  This analysis is guided by the framework of Fairclough’s model of CDA (2015) which consists of three inter-related processes of analysis tied to three inter-related dimensions of discourse. This paper highlights the ideological perspective of Prime minister Imran Khan, opposition leaders i.e., PML-N leader ShahbazShareef, Chairman Pakistan People’s Party, Bilawal Bhutto Zardari and MolanaFazal-u-Rehman. This study found out that the statements which are given by the major political parties on different political forums are full of vague ideas and uncertainty about Coronavirus outbreak which is, in a way,an evidence regarding their failure to understand and tackle the dire situation.

scholarly journals 'Don Fabio' and the taming of the three lions: the discursive construction of a foreign England manager's identity in the sports online written media

2013 ◽  
Vol 29 (54) ◽  
pp. 22
Author(s):  
Dermot Brendan Heaney
Keyword(s):  
Critical Discourse Analysis ◽  
Identity Construction ◽  
Critical Discourse ◽  
Press Coverage ◽  
Discursive Construction ◽  
Current Trends ◽  
Football Team ◽  
Close Analysis ◽  
Linguistic Patterns ◽  
Micro Analysis

<p>This article considers the appointment of a foreign manager to coach a national football team from the perspective of discursive identity construction. The data is comprised of three corpora of online versions of newspaper articles, each corresponding to a phase in Fabio Capello’s first two years of tenure. Reflecting current trends in Critical Discourse Analysis, qualitative close analysis is carried out on two articles from each corpus while quantitative analysis is extended across each corpus to identify salient and consistent aspects of discursive identity construction. Exploiting the multi-disciplinary basis of CDA, the data is examined in terms of transitivity, lexis (comprising vocabulary, collocation, deixis, and intertextuality), and narrative identity construction. Micro-analysis of grammatical and linguistic patterns is applied to indicate patterns in press coverage in each phase, and a corresponding overview considers how aspects of identity work diffused through each corpus cohere into general storylines.</p>

Talking “race” through 1Malaysia in editorials

2014 ◽  
Vol 13 (3) ◽  
pp. 453-472 ◽  
Author(s):  
Mary Varghese ◽  
Kamila Ghazali
Keyword(s):  
National Identity ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Reference Point ◽  
English Language ◽  
Print Media ◽  
Critical Discourse ◽  
Content Type ◽  
Social Actors

This study focuses on the discussion of 1Malaysia, Malaysia’s latest national blueprint for unity and identity, in the New Straits Times (NST), Malaysia’s oldest and state-owned English language print media. We examine the means by which NST has constructed the latest political venture in forging a national identity, while negotiating the various challenges to such an undertaking. Employing the critical discourse analysis (CDA) approach, we look at distinctive nomination and predication patterns as well as the occurrence of high and low factuality. This is conducted primarily through an analysis of social actors, their predication and modality to show how these contribute to the construction of the 1Malaysia ideology. Findings suggest that the signifier of 1Malaysia serves not only as a reference point for discussing subjects of concern to reformists, but also provides opportunities for the newspaper to hold institutions to account.

scholarly journals Strategic organizational discourse and framing in hypermodal spaces

2017 ◽  
Vol 22 (4) ◽  
pp. 507-522 ◽  
Author(s):  
Silvia Ravazzani ◽  
Carmen Daniela Maier
Keyword(s):  
Critical Discourse Analysis ◽  
Public Support ◽  
Critical Discourse ◽  
Critical Perspective ◽  
Organizational Discourse ◽  
Content Type ◽  
Non Profit ◽  
Discursive Strategies ◽  
Organizational Perspective ◽  
External Expert

Purpose The purpose of this paper is to explore how organizations can strategically frame their legitimate perspective on a specific issue in order to gain salience and public support in a social media context. Design/methodology/approach By means of framing theory and a critical perspective on strategic discourse in hypermodal spaces, the study examines in detail the discursive strategies and framing processes employed by a non-profit organization that faces local and global contestation of its corporate operations. Findings Through a critical discourse analysis of the organization’s 385 Facebook posts during two periods of time, the results not only show how the corporate perspective is strategically framed and legitimized, but also challenged and consequently adapted in this hypermodal issue sub-arena. In addition to legitimizing the organizational perspective by providing evidence-based facts and external expert views as reliable and neutral sources, and echoing supporters’ voices and actions as further endorsements, the organization also strategically manages the Facebook dialogue by delegitimizing counterarguments. Originality/value This study contributes to the corporate communication field by revealing how framing can be materialized in specific discursive strategies aimed to legitimize and delegitimize. It shows how such strategies are interrelated in hypermodal clusters in ways that sustain the organizational discourse, and can evolve across time and within the same actor’s strategy. Methodologically, this study expands the research toolkit by introducing hypermodality in exploring framing and strategic organizational discourse.

scholarly journals A Critical Discourse Analysis of the Reconstructed National Identities in Selected Scottish and British Political Speeches with Reference to the Scottish Referendum

لارك ◽  
2019 ◽  
Vol 1 (36) ◽  
pp. 258-270
Author(s):  
ساره علي حسين
Keyword(s):  
National Identity ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
National Identities ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Political Discourses ◽  
Qualitative Thematic Analysis ◽  
Political Speeches ◽  
The Uk

Abstract                     This paper presents a critical discourse analysis of the discursive construction of national identity in selected political discourses. The nationalist narratives affect the ways people view problems that are related to them as a group, i.e. related to their ethnicity, nation, and country. Because of the effective role of the national narratives in directing people's decisions, the study aims to investigate the ways in which national identities are maintained or reproduced in political discourse to reach political purposes. Thus, the researchers use a qualitative thematic analysis based on three levels to investigate the construction of the national identity in discourse. To achieve this aim, the study analyses two political speeches in which one of them is presented by the First Minister of Scotland Alex Salmond and the second one is given by the Prime Minister of the UK David Cameron. Both speeches are presented a day after the Scottish independence referendum. The researchers employ Wodak, de Cillia, Reisigl and Liebhart's (2009) theory of the discursive construction of national identity to examine the strategies that are used by those opposing sides to maintain or reproduce a specific national identification. The study arrives at identifying certain strategies used to express the opposing views of both politicians to construct, maintain or destroy national identities.

scholarly journals Between Political Myths, Dormant Resentments, and Redefinition of the Recent History: A Case Study of Serbian National Identity

2021 ◽  
Vol 17 (2) ◽  
pp. 38-68
Author(s):  
Joanna Wygnańska
Keyword(s):  
National Identity ◽  
Critical Discourse Analysis ◽  
Public Discourse ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Contemporary Perspective ◽  
The Subject ◽  
Discourse Historical Approach ◽  
Depth Interviews

The subject of the article concerns the issue of constructing and reconstructing national identity. The object of interest here is a sociological case study of Serbian national identity. It includes reconstruction and interpretation of in-depth interviews conducted in Serbia with the representatives of Serbian symbolic elites. The concept of symbolic elites is approached in the discussed research from Teun van Dijk’s perspective. Thus, they are individuals and groups directly involved in the production of public opinion, who have an impact on the content of publicly available knowledge, and the creation and legitimization of public discourse. The work is embedded in the methodological framework of Critical Discourse Analysis (CDA) and is based on the assumptions of the Discourse‐Historical Approach (DHA). In this optics, the most important thing is the historical and social context of the studied process of the discursive construction of national identity. Therefore, the conclusions also touch upon the historical, political, and social perspective of the formation of Serbian national identity. The reflection also aims at presenting the analysis from the contemporary perspective (mainly in 2008-2020). Thus, paying attention to the political divisions in Serbia and the country’s road to democratization and European integration, the discussed research study shows the comprehensive specifics of the studied national identity.

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