Transnational Image Building

2021 ◽  
Vol 10 (1) ◽  
Keyword(s):  
Image Building

Professional and Communicative Proficiency of a Mentor as a Tool of Image Building in Public Service

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 74-88
Author(s):  
D.A. Kemenev
Keyword(s):  
Public Service ◽  
Role Models ◽  
Communicative Competence ◽  
Public Servants ◽  
Scientific Publications ◽  
Communicative Skills ◽  
The Public ◽  
Public Servant ◽  
Professional Business ◽  
Image Building

The article investigates the imageological aspect of mentor’s communicative competence in public service and reveals the communicative functions of mentor’s image in relation to the mentees. The author determines the communicative skills necessary for the mentor in all processes and stages of this personnel technology. Based on the analysis of scientific publications, the author discloses and justifies the role models of mentor’s behavior in relation to the mentees from the perspective of the mentor’s image, authority, and communicative competence. The author has conducted an expert survey among public servants, which allowed identify the main professional, business, moral, psychological, and integral qualities that are the most effectively developed by the public servant in the process of performing mentor’s functions. As a result, the author suggests a structural-logical model of the communicative competence of a mentor in the public service in the process of perceiving its communicative knowledge, skills, and competencies for achieving the effectiveness of mentoring.

Transnational image building

2021 ◽  
Vol 10 (1) ◽  
pp. 1-4
Author(s):  
Paola Gentile ◽  
Fruzsina Kovács ◽  
Marike van der Watt
Keyword(s):  
Image Building

The Cognitive Aspect of the Image Building of the Organization in the Framework of Economic Media Text

2019 ◽  
pp. 1017-1028
Author(s):  
Tatiana O. Bobrova ◽  
Olga P. Ryabko ◽  
Ella A. Vishnyakova ◽  
Svetlana V. Sviontkovskaya ◽  
Vladislav I. Ostrovskiy
Keyword(s):  
Cognitive Aspect ◽  
Image Building

scholarly journals Social Network, Joint Image Building and Adaptation toward Water Governance (Case Study: Taleghan Watershed)

2019 ◽  
Vol 10 (20) ◽  
pp. 201-211
Author(s):  
Fariba Ebrahimi ◽  
Mehdi Ghorbani ◽  
arash malekian ◽  
Ali Salajeghe ◽  
Amir Alambaigi ◽  
...  
Keyword(s):  
Social Network ◽  
Water Governance ◽  
Image Building

scholarly journals Presidential campaign of Volodimir Zelensky: Usage of Donald Trump’s experience

2020 ◽  
Vol 12 (4) ◽  
pp. 698-713
Author(s):  
Vladimir E. Kosyakov ◽  
Keyword(s):  
Presidential Election ◽  
Political Elite ◽  
Political Leader ◽  
Common Elements ◽  
Donald Trump ◽  
Counter Culture ◽  
Image Building ◽  
The Difference ◽  
The One ◽  
Presidential Election Campaign

Introduction: the article contains the analysis of the unique features of Volodimir Zelensky’s presidential election campaign, the success of which is based on the image of a political leader deliberately built as totally different from the one traditional for the Ukraine’s political elite. Objectives: studying the main political trends in presidential campaigns of Volodimir Zelensky and Donald Trump, to identify common elements of their image-building strategies. Methods: comparative analysis. Results: the study verifies the effectiveness of building the counter-culture image of a political leader in the conditions of high levels of political cynicism and citizens’ distrust to their government. Conclusions: the tactics used by Donald Trump and Volodimir Zelensky during the 2016 US elections and 2019 Ukrainian elections respectively are similar at their core. The difference manifests itself in the types of political images used, as formed with respect to the candidates’ previous careers.

Sign in / Sign up

Export Citation Format

Share Document